Quite simply, if your site comes up in the first ten results of a search, your chances of being viewed are increased dramatically. The idea here is simple. When someone types in a keyword related to my website, I want my site to come up before all others. Yes, the idea is simple but making this happen can be quite difficult. ?
In this tutorial you will find a concise distillation of the best techniques available and some good old-fashioned common sense. You need to realize in the beginning that there is no 100% solution here. You will never be able to come up first on every search engine all the time. All you can do is use the techniques that work from the outset and then modify as you discover what works.
Before we begin, here are some useful definitions that will help you understand this discussion and your internet experience better:
Search Engine A site that indexes World Wide Web pages based on content. Each engine works differently. They may base the results of their searches on Meta Tags, page content, page title, or a combination of these. The search engines get their content from spider (see below) programs. Some popular search engines are Alta Vista, Excite, and Lycos. (SearchHound is the newest and coolest of all. It allows you to search 8 engines at once- including its own superb index). Contrast this with a "Directory". Directory A site that categorizes the World Wide Web based on input submitted by someone.
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