Magazine publishing is a booming industry. Left and right you will see magazines that are being sold in groceries and in bookstores. Be it tabloid, fashion magazines or niche publications, nobody can deny the fact that magazines are on the rise nowadays. In fact, there is a magazine for almost all subject areas, science, arts, sports. There are even magazines that cater to people who collect coins or dolls or antiques, a market that one would think will not have many readers. But surprisingly these niche magazines are raking profits. This is perhaps because their target market is really small, therefore, easier to reach and market to.
Niche magazines are also closer to their readers, hence, they can ask them what articles they want featured. The community is really small so in a way, everybody knows everybody.
But the success of a magazine does not only depend on the marketing alone. In order to survive in this cutthroat world of magazine publishing, you need great content, great writers and great layout. Here is a rundown of these three and how they affect a magazine selling point.
1. Content
This is the number one item that you need to take care of when creating a magazine. Without great articles to read, why would your writers want to buy your magazines. Remember that they have to pay for the mags so you have to make sure that the magazine is well worth the expense. To ensure good content, you have to think of storylines that are interesting for the readers. You can do this research by asking the readers themselves what they want to read. Post comment and suggestion boxes in the magazine as well as in areas where you feel your target market goes. Ask for their opinion. You will be surprised at the ideas that they will give you.
In addition to providing interesting features is coming up with really clean materials. This means that they are free from errors and have been edited several times over.
2. Writers
No matter how interesting the subject matter is, if you don’t have good writers to put them into words, your content will still suffer. Good writers are not only those that are good in grammar and spelling but also those who can weave tales in such as a way that is easy to read and interesting.
Finding good writers is however hard to do. If you have previously been part of the industry, you already have an edge in your headhunting days. However, if you have no idea where to get writers, you can try posting on sites that specializes in writers. People there may see the post and apply personally or members may recommend or refer someone they know.
3. Layout
Articles are not the only come ons in a magazine. Often times, people do not read the articles anymore. they just look at the pictures. People nowadays have become very visual in their approach. The same goes with reading. If you want people to find your page interesting, look for pictures that are eye-catching. Study the layouts of major magazines and try to be inspired by their art. Layouts is after all art in itself. Layouts often support the articles in the magazines.
These three factors will make your magazine a big success.
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Sunday, April 21, 2013
Concepts in Magazine Publishing
Magazine Publishing is a good business to get into. However, the industry is quite cluttered these days in the sense that it is becoming more and more difficult to find a new formula that can beat the already existing titles. Add to that the pressure of competing against giants in the industry who have been around for so many years along with the new players who seem to have bottomless finances that they can afford to experiment with different titles before retaining the one that will bring them the highest return investment. That is how cutthroat it will be for someone who decides to join the foray.
Still, businessmen do not count out magazine publishing as a possible venture and no one can blame them. For one, who has not seen the hit series Ugly Betty? Watching it alone can convince you that running a magazine is a wonderful challenge. Yes, it is not all glamorous but there is money in it for the Mead family to be that rich. In the real world, some of the old magazine magnates have sold their shares but the point is someone else is buying it and it’s not like they bought these companies at a cheap price. So there, now that you are quite sold to start up your own magazine you want to know what should be the first step.
You have to play with concepts first and you can start by brainstorming in your own. The mere interest in joining this world would suggest that you actually like reading magazines. Keep up with the reading but complement it with reading articles about what goes on behind the cover stories and what in general is happening to your favorite titles. After that then you can go about observing other people and what they read. Do not stick to one area, go out of your comfort zone and check out what the rest of the people are reading. These exercises will help you a lot in coming up with fresh ideas.
When you have already picked certain interesting niche concepts then choose the one that you think you are more interested in and capable of handling as well because interest alone will not be enough. If you feel like sense and style are your strengths then go on fashion lifestyle but you have to figure out to veer away from what is already there. If music is your passion then think of ways on how you can beat Rolling Stones. As mentioned earlier, this is no easy endeavor you are taking so be very prepared. It is best to start off with a very strong concept and then you can wing it afterwards.
Magazine publishing concepts are bountiful but again a word of caution because it is in pinpointing the one thing that works best for your decided target market that will spell your ultimate success or doom. Upon learning that, make sure that you invest time and energy in coming up with that winning concept. It sound daunting but if you think you have it then do not be afraid.
Rest assured that when you have that concept thing covered then it is safe to say that you are already halfway to making your business work and which can also mean future success is not far along.
Still, businessmen do not count out magazine publishing as a possible venture and no one can blame them. For one, who has not seen the hit series Ugly Betty? Watching it alone can convince you that running a magazine is a wonderful challenge. Yes, it is not all glamorous but there is money in it for the Mead family to be that rich. In the real world, some of the old magazine magnates have sold their shares but the point is someone else is buying it and it’s not like they bought these companies at a cheap price. So there, now that you are quite sold to start up your own magazine you want to know what should be the first step.
You have to play with concepts first and you can start by brainstorming in your own. The mere interest in joining this world would suggest that you actually like reading magazines. Keep up with the reading but complement it with reading articles about what goes on behind the cover stories and what in general is happening to your favorite titles. After that then you can go about observing other people and what they read. Do not stick to one area, go out of your comfort zone and check out what the rest of the people are reading. These exercises will help you a lot in coming up with fresh ideas.
When you have already picked certain interesting niche concepts then choose the one that you think you are more interested in and capable of handling as well because interest alone will not be enough. If you feel like sense and style are your strengths then go on fashion lifestyle but you have to figure out to veer away from what is already there. If music is your passion then think of ways on how you can beat Rolling Stones. As mentioned earlier, this is no easy endeavor you are taking so be very prepared. It is best to start off with a very strong concept and then you can wing it afterwards.
Magazine publishing concepts are bountiful but again a word of caution because it is in pinpointing the one thing that works best for your decided target market that will spell your ultimate success or doom. Upon learning that, make sure that you invest time and energy in coming up with that winning concept. It sound daunting but if you think you have it then do not be afraid.
Rest assured that when you have that concept thing covered then it is safe to say that you are already halfway to making your business work and which can also mean future success is not far along.
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