When you are creating a business or new website on the internet, as you probably know you will need a domain name. This of course is the obvious for any internet business, without a domain name you will not have a website, end of story. Now if you are new to the internet business world (where have you been?) you may not realize the importance of SEO tactics. SEO tactics, if done correctly, are designed to give you an advantage within the search engine ranks. Of course, you may be sitting there wondering, “What in the world are you talking about”.
Well, this all leads to the title of the article and will answer the question what is the “Benefit of Expired Domains”. You see when an domain has been in use by another person and this person allows the domain to expire without renewing, the domain name is placed back into the pool of “domains for sale”. This is where the benefits begin to show, just like a new domain name, the expired domain name is available to anyone who wishes to purchase it. What is the difference between a new and expired domain name? Simple, the expired domain name has already been in use. This means that the previous own has likely invested a great deal of effort and time, not to mention money into the promotion of that domain name.
Furthermore, this means that the expired domain is likely all over the internet, with a multitude of back links. Think about it, taking possession of an expired domain name means less work for you and more time for other, more important issues. You will have the opportunity to take advantage of the work that someone else has already performed. The expired domain could already be listed with many search engines, forums, directories, and a wide variety of other websites that have this link already on them.
What does this mean?
Because the previous owner already did most of the legwork, it leaves less for you to do. The traffic specific to that expired domain now becomes your traffic, which leads to your sales, and ultimately your revenue. All of this because someone else was kind enough to do the work for you already and let the domain name expire.
Now surely you would know by now, that if you were to purchase a brand new domain name, you would have to do all the advertising, promotion, SEO work, submission to search engines, forums, and directories yourself. That is a lot of time, effort, and money spent on your part and trust when we say it takes a lot of all of the above to make a new domain work. It makes sense to take advantage of an expired domain does it not? We think so, you should find the expired domain of your choice today and begin taking full advantage of the legwork that has already been done for you and use it for your website.
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Friday, April 23, 2010
PPC advertising is almost a laser-sharp way of focusing on your target audience.
Offline advertising is growing by 7% per year, while internet advertising is speeding ahead with a 32% annual growth rate. Traditional media is losing its market share as companies increasingly move their ads to the online media, specifically in the paid search arena.
Some time ago, Ford Motor Company moved 10% of its budget away from radio/TV to web advertising.Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers! Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.
The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising.
What is a PPC Ad : Pay per click campaigns (PPC) are defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who are actively seeking your product/services. No matter what your budget is, you only need to pay for the customers who click your link. PPC campaigns are suitable for all types of businesses.
Major PPC campaigns: There are two major pay per click campaigns: Google AdWords, owned by Google and Yahoo! Search Marketing, which is Yahoo's PPC service. Pay per click advertising is growing at a very fast pace. According to Forbes, by 2008, companies will spend $8 billion a year on PPC advertising. As a result, PPC is going to be more expensive and competitive in the future, which means campaigns will have to be even more professionally managed to ensure the best return on investment.
Advantages of PPC advertising over other ad media.
PPC reaches its target market at a fast rate as compared to other online and offline advertisements. You can have an ad up and running in less than an hour.
Pay Per Click advertising generates more qualified leads as compared to other advertising media, as it targets customers who are actively seeking out your products/services. Track the lead conversion: You can track the lead conversion of a PPC campaign very easily.
Writing and designing attractive compelling landing pages - a task cut out for expert ad copy writers and web designers because this is the make-or-break page that the visitor comes to. If your ad copy can win their interest, you have a good chance of converting the sales lead.Effective PPC campaigns require a lot of market research, keyword research, competition analysis as well as proper campaign management and monitoring. If you educate yourself and have enough time to focus on your campaigns there is no reason why you should not be able to achieve good results. Without the due focus, you can erode your budget in no time.If you’d prefer to outsource your PPC campaign management to a specialist to benefit from their expertise, make sure the pay per click company has the skills and experience to effectively manage your PPC campaign.
Check out their processes, find out how they plan to manage your PPC advertising campaign step-by-step, and make sure they have a proven record of high conversion rates. For example, CleverClicks is a professional Australian search engine marketing company which provides a detailed step by step process of PPC campaign management. Whether you decide to outsource or not, with the right focus, PPC can bring phenomenal results to your company.
Some time ago, Ford Motor Company moved 10% of its budget away from radio/TV to web advertising.Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers! Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.
The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising.
What is a PPC Ad : Pay per click campaigns (PPC) are defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who are actively seeking your product/services. No matter what your budget is, you only need to pay for the customers who click your link. PPC campaigns are suitable for all types of businesses.
Major PPC campaigns: There are two major pay per click campaigns: Google AdWords, owned by Google and Yahoo! Search Marketing, which is Yahoo's PPC service. Pay per click advertising is growing at a very fast pace. According to Forbes, by 2008, companies will spend $8 billion a year on PPC advertising. As a result, PPC is going to be more expensive and competitive in the future, which means campaigns will have to be even more professionally managed to ensure the best return on investment.
Advantages of PPC advertising over other ad media.
PPC reaches its target market at a fast rate as compared to other online and offline advertisements. You can have an ad up and running in less than an hour.
Pay Per Click advertising generates more qualified leads as compared to other advertising media, as it targets customers who are actively seeking out your products/services. Track the lead conversion: You can track the lead conversion of a PPC campaign very easily.
Writing and designing attractive compelling landing pages - a task cut out for expert ad copy writers and web designers because this is the make-or-break page that the visitor comes to. If your ad copy can win their interest, you have a good chance of converting the sales lead.Effective PPC campaigns require a lot of market research, keyword research, competition analysis as well as proper campaign management and monitoring. If you educate yourself and have enough time to focus on your campaigns there is no reason why you should not be able to achieve good results. Without the due focus, you can erode your budget in no time.If you’d prefer to outsource your PPC campaign management to a specialist to benefit from their expertise, make sure the pay per click company has the skills and experience to effectively manage your PPC campaign.
Check out their processes, find out how they plan to manage your PPC advertising campaign step-by-step, and make sure they have a proven record of high conversion rates. For example, CleverClicks is a professional Australian search engine marketing company which provides a detailed step by step process of PPC campaign management. Whether you decide to outsource or not, with the right focus, PPC can bring phenomenal results to your company.
Pay Per Play, Will you miss the boat?
The Pay Per Play opportunity is a great way for webmasters to earn money. People call it Pay Per Play because website ownersget paid when an audio advertisement gets played on their website. I like the idea of the Pay Per Play program because it's gearedtowards playing contextual or relevant ads based on what a website is all about. So if I have a sports related website then allof the ads played on my website will be sports related and the best part about the Pay Per Play opportunity is that no clicks are involved to make money.
The idea came from when Google started allowing webmasters to place contextual advertisements on their websites to earnmoney. This form of advertising has paid off for the publishers and has made webmasters very wealthy since its launch. Alot of people are expecting the Pay Per Play revolution to be just as successful as Adsense. I personally believe that Pay Per Playwill be successful but requires alot of people who do run across these kind of advertisement some time to get used to becauseinternet surfers are not used to hearing audio play from webpages to often unless they are on sites like YouTube.
The launch for Pay Per Play will begin February 1, 2008 and has already over 60,000 advertisers lined up to promote their productson relevant websites across the world wide web and have over 25,000 members ready to let the pay per play ads play audio on their websites that make them money. Could Pay Per Play be the biggest form of advertisement since the release of Adsense as far as the internet is concerned? I don't know but sure don't won't be left out in the cold if this is the next BIG thing that's hits the net and makewebmasters wealthy. Pay Per Play has announced that they will be shutting the doors to their program soon to all outsiders.
So my advice to you is if you want to know more about this once in a life-time Pay Per Play opportunity then visit http://imtiaztips.blogspot.com that's if the doors aren't shut already.
Who knows, maybe Pay Per Play might flop and be the biggest hype of the year. However, I rather be a person who joins the Pay Per Play revolution and have the Pay Per Play program flop than a person who doesn't have access to the program and watch webmaster make a lucrative income from the sidelines.
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