The function of the logo - to discuss the general function of the logo

In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service.

As you have noticed, this definition has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its definition, we can discuss about the functions that the logo must fulfill.

The first function: the logo defines and incorporates values.- The logo must be designed according to the values which we want it to transmit. As the visual impact can mean much more than a description and the logo will [probably] be the most important visual element, it is recommended that it is given its due importance.

The second function of the logo is to communicate values. - The logo does the communication between the company and the consumer and, besides the product itself, it is the first element that presents the service provider.
The third function of the logo is to represent values.The logo represents a company, an association or another [mainly] legal entity.

Let's recapitulate - we have identified three major functions of the logo: - it defines values- it communicates values- it represents values. The functions of the logo never change; they only exist. In order to efficiently explore them, the logo must be relevant. In the case of a company, it must be relevant both for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be relevant for the institution and for the socio-cultural environment.

The conclusion: the logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They begin to work along with the social exposure of the logo. All we can do is to establish relevant values and constantly sustain them.

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What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. Yes, colors do matter

They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color and the emotions they evoke.

Keep them in mind when selecting colors to represent your business.

White/Silver: purity, truthfulness, faith, contemporary, refined, wealth

Black: seriousness, distinctiveness, boldness, power, sophistication

Blue: authority, dignity, security, faithfulness, heritage, trust

Brown/Gold: history, utility, earthiness, richness, tradition, conservative

Gray/Silver: somberness, authority, practicality, corporate mentality

Green: tranquility, health, freshness, stability, appetite

Orange: fun, cheeriness, warm exuberance, appetite, speed

Pink: femininity, innocence, softness, health, youth

Purple: sophistication, spirituality, wealth, royalty, youth, mystery

Red: aggressiveness, passion, strength, vitality, fear, speed, appetite

Yellow: youth, positive feelings, sunshine, refinement, caution, appetite

So NOW you know why my logo is green, blue and orange: freshness, authority and fun! It's a combination I felt communicated the experienced.

To see my logo, and learn how you can get a great logo at a great price.

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How to earn big money from your logo designs(Winning Logo Design)

Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.

Buy Low - Sell high In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What you'll need is either a pen and paper or in todays modern fangled world a mouse and computer to produce your designs. Pop along to your local electrical retailer and see what offers they've got on for computers. Alternatively make one yourself out of an old radio and a broken down TV. Hey presto a fully functioning desktop publishing empire for the price of a cup of tea.

Look close to home for design inspirationNow that you're fully set up to produce quality logo designs, you've actually got to come up with some rather fancy ideas. A good place to go for inspiration is the front living room where you'll be amazed to find lots of branded products just waiting to be copied and served up as your own logo design ideas.

Another place you might want to look at is your own kitchen. Go on, take a look in your fridge - it's brimming with things like cream cheese, beefburgers and probably some skanky vegetables. If that doesn't inspire you to create, I don't know what will Hands up who wants a logo?Your hardest task in making your logos pay for your living is going to be finding anyone vaguely interested in what you have to offer.

Once you've asked your small circle of friends and family for the umpteenth time whether they want to pay you to produce a logo for them, its time to look at advertising your services to a wider audience. Try producing a TV commercial using a movie camera and the help of a local TV production crew. Once your ad is shown on primetime TV those orders will start to rolling or they would have done, but for one fact on this journey of self discovery we forgot to build ourselves a website or leave a contact number for people to call.

In hindsight remember to have a website designer build you a logo design website before you spend thousands on producing your tv ad. OK, for arguments sake lets say we had a website ready beforehand and now we've got something like 200 logos to produce, how are we going to cope? Outsource, my friend and soon like this article recommends - you'll be earning BIG BIG moneys baby. Damned right.

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Website designing has at the nearby befallen an autonomous trade India.

India has emerged as a major standard for all work in the region of graphics web site conniving. There a lot of conglomerate in cities like New Delhi and Chennai who are occupied in this category of work. The work mortal done is of actually high standard and at a fraction of the price. A superior design may not forever be important on graphics. It is extra to do with describe and using the correct color combinations.

In fact, the color ought to be as per the idea of the website. Web Design Delhi includes an initiative and brand that encourages web presence and promoters your business on the web. Web Design Delhi grow its business on the web, and uses the medium effectively and ethically to give leverage to businesses. Web Design Delhi includes a skilled set-up of us site designers, developers and programmers who collectively work to manufacture extraordinary results and long-standing mileage to its customers.

A good web design is not just significant, But also imperative. Your website is the face of your business and you need to have a design gives a breezy look and feel and compels the reader to avail of your services. Web Design Delhi is your one-stop shop to get quality website design services. Web design services now a set of professionals, but creative designers who have years of experience in generating web site designs have been esteemed by birth readers and consumers.

Web site design Delhi company e-fuzion gives to its customers the quintessential edge over its peers, in terms of cost-effectiveness, authenticity and overall package. Your offline store may be plush and swanky, but your web presence also needs to be top-notch if you have to beat the ongoing competition.

Your website does not only cover the services that you provide, or the product that you sell, but it reflects the professionalism that you may be popular for. Getting Web Design Delhi is no more too difficult to ant one. This company provides endless solutions for web design.

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Do Homemade Web Designs Look Too Homemade?

You have something to sell or a message to spread and you want a website. What should you do? Should you pay a lot of money to hire someone to do it for you? Or, should you learn the art of web design yourself.

The Do It Yourself Web Designer:

If you do decide to learn building a website as a do it yourself project, you can save some money and gain some knowledge. Web design programs are out there that are boxed solutions that you can use to create your own brochure-ware type website or to even a robust online store. There are products that you can buy for cheap or on the higher end that can help you manage and create your website. You could even go with an open source platform like OS Commerce. Those with a bit of a technical aptitude might find the process interesting and fun.

The downside to this is that many of these web design software products either are too advanced for the novice user or are too simple and not advanced enough for the purpose you want it for. You could find that you are frustrated easily by the technical aspects of the software being above your comfort level or could find that the web design software doesn’t have all the bells and whistles that you were hoping for.

A word of caution: Don’t bother signing up for a free community website that’s hosted by someone else. The publishing on the website might be super simple but no one is going to take you seriously if you have a free website and are trying to promote a business on a professional level. A simple and hosted point and click website is ok for playing around but not for a professional business.

Hiring a Pro Web Designer:

Hiring a web design company can be a great way to get a professional looking website and even your own online store. The downside here is that some of these sites charge a lot of money and when you’re a beginner web entrepreneur you might not have that kind of cash floating around. If you want professional results but don’t want to pay a fortune, you might choose to look for a freelancer. You can find them on webmaster forums and online bidding sites where you can create a service request and allow professional freelance web designers to bid on your business. This can be a great option as you can control the pricing and see a professional web designer’s portfolio of work before you use their services. Some website owners do part of their web design. You choose the web designer that’s in your price range and that provides the quality you want. A word of caution here is that you don’t want to go based on price alone otherwise you might be unhappy with your results.

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Web design,web development terms that end up meaning the construction of a web site.

Web design, Web site design, web development are different terms that end up meaning the construction of a web site. The process of web design involves a lot of technologies that include programming, server configuration, hosting, graphic design, database technologies and a lot of marketing techniques like PPC (Pay per click), SEO (Search Engine Optimization) etc. Web design has evolved in the past few years and there are a host of companies – large and small offering many packages and services. These companies have come up all across the globe and service global clients facilitated by the advent and spread of the internet.

ImtiazTips freelancer design offer hosting at very cheap prices and boast of very reliable and secure server infrastructure at their disposal. Many ImtiazTips freelancer design also offer vertical integration solutions beginning from hosting, programming, design, development, maintenance and marketing solutions to customers who are looking at turnkey online business solutions. In keeping company with these web design companies.

ImtiazTips freelancer also offer great deals by offering Pay Per Click, Adsense and Search engine optimization services at very affordable rates and customizable solutions as per the requirement of the client. ImtiazTips freelancer also offer update facilities for your website. We design programmers are updated and capable of utilizing the most modern technologies to make a web site more presentable and marketable by offering advanced graphic design and latest programming languages like PHP, MySQL and Ajax, greatly improving the performance, look and speed of your outdated web site probably made in HTML.

The strategy involved in making a web site is very simple. Take a look at the competition, isolate what works for them, analyze their SWOT and use the techniques that work along with a brand new design and structure. ImtiazTips freelancer are experts at this process and employ the cream of development professionals in the country. If you already own a web site, you would know that the secret to a good web site is not the design and color but the amount of sales it rings in. Again the factor depends upon the marketability i.e the presence of your website and the search engine ranking it has. This is a part of SEO that involves many strategies of structure, design, keywords, links and content.

All these aspects are easily taken care of by a Denver web site design company, since most of these companies have good SEO professionals on their payroll. Branding, usability, navigation, functionality and a good GUI are just a few aspects of a good web site design.

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Article Directory Website Design: Understanding the Essential Basics

Any article directory surfing, you have probably noticed all types of article directory designs. You may have run across those that are visually impressive and enjoyable to look at it. They make you stop and ask yourself the following questions: "How can I make an attractive design like that?" Then you have probably run across those site that have inflicted pain onto your eyeballs and you have probably questioned yourself, "How do I avoid that?" So many people do not understand the essential basics to creating a visually pleasing website design.

Let us take a look at these four important and basic subjects of design.

Contrast- Most of us understand the concept of contrast, yet when you look at different website designs, we often see this concept ignored. Contrast needs to be highly considered when creating any type of website. Ultimately, you want the visitor to come in contact with the content and information of the website. Your visitor does not want to have *dig* through your website to find the information for which he or she is looking. If your content is hidden, people will miss the purpose of your website and simply give up trying to find the information or article they need. Reader's eyes want a visible and clear presentation.

To put contrast in exercise, highly and carefully consider the colors you are using for your website design. The type of contrast you are looking for is black text on a white background. While that may seem boring, it is most important that your background contrasts with your text so your text is clearly visible and seen. Another mistake you will often see is the overuse of graphics and images. Use graphics wisely! Too many graphics can clutter your website and make your content buried. A graphic-laden page does not necessarily mean it will be more visually pleasing.
Contrast is a simple and effective way to visually enhance your website. Remember, that you want to bring the content to your reader. You do not want your reader to have todig for it.

Alignment- The second concept, alignment, is also extremely vital to the website presentation. Good alignment brings about unity and order. Bad alignment brings about chaos and disorder. Knowing that we want to bring content and contextual components to our visitor, we need to present that content in an orderly fashion. The basic principle for alignment is this: do not mix alignment styles. For example, if you have left aligned text, do not create a centered heading. You want your design to flow. That brings us to our next concept, repetition.

Repetition - While providing your website visitor with clear, visible orderly content, you can also create a stronger sense of unity in the website through repetition. Repetition on a website basically means that you use the same design elements throughout the design. That means you want to use the same logo, graphics, bullets, fonts, and colors. A common misconception by amateur designers is that the more color on the page you have, the more visually pleasing it is. Experience and good judgement show that this is simply not true. Stick to four similar contrasting colors. Stay consistent with your fonts. Stay consistent with your graphics. Repetition will further the sense of the unity in your document.

Proximity ties in with presenting easy-to-find content to your website visitor. Proximity is not a hard principle to follow and it will greatly increase your website's readability. To follow the concept of proximity, put elements together that should be together. For example, if you are talking about a book, you do not want to have the book title at the top of the page, the author at the bottom of the page, and the publisher of the book on a completely different page. To re-emphasize, you want your visitor to find what they are looking for easily. Proximity best assists your viewers in finding exactly what they need, when they need it.

Following these basic design principles will allow you to make a sharp and attractive website. Remember, you want the content to find the visitor. You do not want the visitor to have to dig through the design to find the content that they need. When the content finds the visitor, you want it to be unified, clear, and visible. Exercise these four basic concepts, and you will have yourself a very visually pleasing design.

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