Integrating the Look of Your Blog & Website

Users are most comfortable when they are on the same site. Consistency builds trust among your visitors. There are many ways you can give visitors visual clues that they are still on the same site.

These methods include:

• Using the same fonts
• Choosing the same colors for backgrounds, content, and navigation
• Offering the same navigation bar on each page
• Matching the title of the new page with the navigation link they clicked
• Providing the same layout structure on every page

We've already taken care of the navigation. In this section, we are going to match the colors and fonts of Georgia's main website to her blog for a more consistent feel. We are going to do this by copying the CSS styles from the website. We will then transfer them to the template of the blog.

Using the Same Fonts:

There are two ways the fonts can be transferred from a website to your blog. The first method involves no coding or template editing. You can set the font on different areas of your blog template using the Layout Fonts and Colors page. The six potential fonts are Arial, Courier, Georgia, Times New Roman, Trebuchet, and Verdana. These are all proven web fonts. When you want to use a different font, such as Myriad Web, you will need to specify it in the template of your blog. Let's edit the template in order to transfer the font from Georgia's site to her blog.

Time for Action!—Transferring Fonts from a Website:

We will add a new font variable tag to our template that can then be edited from the Fonts and Colors section under the Settings tab of our blog.

1. Open up the external CSS file of your site or look for an inline style tag or a font tag. The style tag or class for a font should look similar to this: fontfamily:" Myriad Web". A font tag will look like this: . Carefully copy and paste the name of the font, also known as the fontfamily or font-face into a text file. Georgia's website is using "Myriad Web", a web safe font that is not one of the font choices in Blogger.

2. Navigate to Layout Edit HTML to open up your blog template. Wherever you find the current font in the blog, replace it with the new font.

3. Continue replacing the font in the variable tags and the CSS styles. Save the template and take a look. The titles are now easier to read and have a modern look.

Enhance delivery of your Internet content to end-users with RSS

The first step in marketing your product is to get your content delivered to end-users. Only then can you communicate to them, sell your products and build lasting relationships with them. While some Internet information delivery channels fail in their purpose as in the case of e-mails. This in turn throws most of our publishing efforts to delete box.

We end up wasting money, efforts and most of all our precious time. Direct marketing, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updates all these are made impossible if your content cannot be delivered to the end-users. End users can be your customers, prospects, the media, business partners and employees.

RSS assures 100% delivery of the contents to the people who have willingly subscribed for your information.

Below are some general examples of the contents you can deliver to your various subscribers:

· Newspapers can use RSS feeds to deliver their latest news articles to the subscribers. This enables them to always stay informed about the flash news around the globe. The book publishers can use RSS feeds to announce their best sellers. This would help their users to keep track of releases they are most interested in.

· RSS feeds can help the affiliate managers to communicate with their affiliates.

· Banks can create RSS feeds to post their customers on their new schemes on savings or any change in the interest rates calculated etc.

· Software being the hottest on the current technology market, software companies can keep their subscribers informed on the latest downloads and relevant software packages available. They can also provide them with easy access to software updates, delivered to them exactly as they become available without the fuss of having to visit your website or deal with huge e-mail attachments. Thus avoiding Spam filters or other barricades.

· A few hundred content publishers are using RSS to deliver audio content, such as interviews even radio shows.

· Some websites allows people to post pictures, videos and text from their mobile phones via RSS feeds.

· Educational institutions use RSS to deliver educational content.

· As a supplement to their e-mail delivery some use RSS feeds to deliver their newsletters as I do with mine.

· RSS feeds can help you publish living digital catalogues of your products and provide your customers with your latest product releases. The products may be categorized so that it is easier to view and place order according to the product they are interested in.

· RSS auto responders with scheduled messages can be created to keep in constant marketing touch with your prospects and slowly get them to the point of purchase.You can provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. RSS feeds can be used for internal communications, team working and other needs.

As you can see, through RSS, practically any kind of content to practically any kind of target audiences can be delivered. The only thing to be kept in mind is the content has been broken down into several individual items or stories. The opportunities for integrating RSS in to your communicational strategies are endless. There are no limits to what, who and how you can communicate through RSS.

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RSS Feeds Go Crazy in the Marketplace

Geeks and Bloggers use RSS exclusively for the publishing and subscribing to news headlines and blog feeds, however many other innovative and useful applications of RSS have been sprouting up here and there.

The marketplace is quickly learning that you can use RSS content feeds for so much more and its getting crazy and wild out there in the business world.

To see a small sampling of what people are doing with feeds visit http://feeds.feedburner.com/Imtiaztips-WebmasterArticlesWebsiteDesignDevelopmentTutorial
Everything from audios and videos, recipes, graphics, weather, comic strips and much more. It seems there is no limit to what you can do with a little ingenuity and creative thought.

Many of the larger sites are starting to utilize these new features making it a lot more interesting adding such feeds to your website. Companies like Apple, Ebay, Amazon and shopping channels are offering a much more graphical interface than just a headline and a paragraph.

With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but also an entertaining web experience. People love watching or listening to media and this also means they are more likely to read your message while they are visiting.

While most RSS Feeds were simply headlines and a small amount of text there was not really any reason to add these feeds to your website. As this is rapidly changing the ability to add some of these new feeds means great content for your website and good search engine ranking because of the constantly changing content.

Not only can you bring outside feeds into your sites but it is also very easy create your own from the desktop. Programs like RSS Editor and RSS Builder are free RSS Feed creators that let you make feeds that can then be offered from any website.

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