The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings.
Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.
For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business.
Sunday, April 18, 2010
Want to know how you can best optimize your blog for great search engine results.
Interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.
Simple Content: Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There: Trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help: Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
Keyword Pay: A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.
Daily Updates: Really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!
Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog.
Put these tips to use and watch your results rise today!
[Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES. ::ImtiazTips Online Business :: Financial Freedom :: Free Interview Questions and Answers]
Simple Content: Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There: Trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help: Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
Keyword Pay: A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.
Daily Updates: Really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!
Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog.
Put these tips to use and watch your results rise today!
[Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES. ::ImtiazTips Online Business :: Financial Freedom :: Free Interview Questions and Answers]
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