5 Tips to Magnetize Your Book Web Site With Benefits

Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as powerfully attractive.

What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy. Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

Here's a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?
So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.
Use the Command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It's all good. But there's one more area that will give your home page even more pulling power. I got this tip from Allen Says' "The War Report." Many unseasoned site owners create links that say things like, "Get your FREE ebook here!" or "Sign-up for our FREE ezine!"

When first exposed to this tip, all I could say was, "Ouch!" I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is 'Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!

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3 Keys To Securing Your Web Site

Web site owners who have been doing business online for some length of time know all the trouble one hacker can cause. Once a hacker gains access to a Web site they can do a devastating amount of damage to an established business. It is for this reason that most online businesses hire a team of Web site security specialists to make sure this never happens. Whether it's people who just accidentally entered a forbidden part of a Web site or those who hack into a system deliberately, the goal is to prevent it before it happens. Here are three steps you can take.

Use Digital Certificates:

Any Web site that does business online should use digital certificates. This helps to protect sensitive data when passed using a form. This could include anything from person's social security number, credit card information, to his or her address and contact numbers. It is important for Web site owners to be able to assure their clients that their Web site is secure. A digital certificate goes a long way towards allowing clients to trust a business is legitimate and entrust sensitive information to it.

It is, however, important to be careful when buying a digital certificate. It is vital to not obtain one that is outdated or which has been sabotaged by a hacker.

Keep Security Regularly Updated:

Some of the most important security procedures include methods to make sure a Web site's forbidden pages are inaccessible to anyone who lacks authority to view them. This includes tracking that person's IP and recording it. This will help protect Web site owners from people trying to illegally access, download, or alter the Web site's files. As a last resort it will also help authorities track down where an offender lives and, if necessary, whom to charge with a crime.

As criminals constantly devise new ways to circumvent modern security, security procedures are constantly being updated to ensure that the latest version includes protection against these new security threats and risks. It is the Web site owner's duty to make sure that the security is up-to-date. This makes the correction of such problems, if they arise, easier.

A Web site owner should also regularly change the Web site's administrator password, observing all the common sense rules regarding password creation. Although many do not take this step, simply taking precaution can help prevent a costly breach from occurring.

Monitor Online Activities:

It is absolutely vital for a Web site owner to monitor all of their online activities. Many Web site owners have unwittingly caught a computer virus by downloading something or clicking on a Web URL link while browsing the Internet. These kinds of mistakes are common and can be avoided by simply taking reasonable measures to provide security for their computers.

Email from unknown people should be treated suspiciously, particularly if an attachment is included. Often these attachments have a Trojan, virus, or other malicious software packaged inside them that will burst free when the attachment is downloaded. Although most new computer security products are aware of these viruses, a brand-new virus can remain undetected until it is discovered by security professionals who then update their protective software to counter the new threat.

For the owner of a Web site, every virus and illegal access that is prevented on their personal computer represents a lot of money saved. Perhaps more than most anyone else, Web site owners get their money's worth when buying security products. A Web site owner can lose their Web site and all their earnings from a single breach by a single hacker, even if that breach is on their home PC if that computer has been used to access restricted areas of their Web site. The peace of mind a few security software purchases can bring are more than worth the cost in dollars.