Tuesday, July 13, 2010

You Can Write Ads Too

The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind.

If you are in the business of Internet marketing, you probably read many advertisements each week. If you have the desire to improve your ad writing abilities, take the time and look at other ads. Don't just skim over them and dismiss them. Actually take the time and study which ads grab your attention. Take those that are appealing and copy them to a file.


Set aside some time and look at those ads that caught your attention. Look at each individual ad and see what part of that ad grabbed your attention. Make a list of the points that were appealing to you and things that you feel would catch the attention of others.

Now that you have identified some things that you believe made these ads successful, it is time to use that information for your own benefit. At first, substitute your product or advertising information in some of the ads that you like. Then start making small variations to these ads to make them original. Keep working in this fashion and pretty soon, you will be thinking up your own variations and original ads that will sound catch as well.

This is one way to get the creative juices flowing. Most people have a difficult time getting new ideas for ads. Using other successful or appealing ads as a guideline, can sometimes get you over the hump and started towards writing your own successful ads. Don't just substitute your product or business idea into another ad and leave it at that, make it your own work.

Advertising is such an important part of your online business, so spend some time and work on your ad writing abilities. With a little practice, you will be amazed at the thoughts that start flowing.

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Can you increase business without putting more time in?

As business owners or managers we often find it difficult, even in the best of situations to get out and seek new business. You've probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you'd be all set, right? Guess what? You can and all that it's going to take is a little preparation.

1. Keep a box of business cards in your car. That way, you can always keep a stack of cards in your wallet or business card holder.

  • The next time you go out to eat, leave a card on the table when you leave.

  • Drop a business card in each bill you mail out.,/li>
  • When you're at the book store, slip your card into some of the books related to your industry. Be sure to put them near the middle of the book so they don't fall out when someone is casually flipping through.

  • Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer.

  • Give each friend a stack of your business cards to hand out.



2. Make a goal of meeting at least one new person each day. If you overhear someone mention your industry or a hobby of yours, make a point to introduce yourself. Start a conversation while you're waiting in line at the bank or the Office Depot. You may never see or even talk to these people again, but chances are good that you will.

3. Never eat alone. You have to eat and so does everyone else, so why not use that time to catch up with friends and associates? There are a few benefits for both of you here.

  • You can keep in touch with people without taking a lot of time out of your work day.

  • By interacting with people that you enjoy being in the company of, your stress levels will go down.

  • Your name stays at the front of their minds - great for referrals!


4. Network in one non-work related organization. It can be anything - a baseball team, a church or charity, a community group - pretty much anything. The idea is to have the ability to network without the usual competition that you would face in a Chamber of Commerce or other business related organization. If you don't currently participate in something that's not related to work you should seriously consider it. It will help you create a balance between your work and your personal life while opening up a channel for new business.

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Five Stumbling Blocks To Successful Networking And How To Overcome Them

The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.

Many people are simply not comfortable walking into a room full of strangers and striking up conversations. Here are five common stumbling blocks that you may face and tips to help you overcome them.

A Reluctance To Talk To Strangers: You were taught at an early age not to speak to people you don't know. It's not safe. In certain situations today this is still good advice. In business, however, talking to strangers is a way to generate interest and support for your products and services. If you only talk to the people you already know, you will miss out on opportunities to make new connections and establish valuable contacts.

To get past your discomfort in talking to strangers, set a goal for yourself before you attend any networking event. Decide how many new contacts you want to make or how many strangers you want to meet. In some cases, you may specifically target individuals whom you'd like to know. Next come up with some icebreakers or conversation starters. Have questions prepared that you can ask anyone you meet at the event. You may want to inquire about other people's business, their connection to the sponsoring organization or their opinion of the venue.

Lack of a Formal Introduction: It's much easier to make a new contact when there is someone else to handle the introduction and pave the way. If you wait for another person to make the move you may not meet anyone. At networking events, the goal is to meet as many people as possible.

This is the time to take the bull by the horns, walk up to people you don't know, introduce yourself and start a conversation. You can do this if you have prepared your self-introduction in advance. You will not introduce yourself the same way on every occasion. Perhaps it is your first time to attend an association meeting. In that case, you might want to say that as part of your introduction. Let people know who you are, why you are there and give them a reason to ask more abut you.

Fear of being seen as Pushy: You may think that you will turn people off if you are assertive and that if they want to talk to you, they will make the first move. If this is your line of thinking you will find yourself spending your time alone at the reception or meeting function and leaving without a single new connection. Being open, friendly and interested does not turn people off. You will not come across as overly aggressive if you seek out the "approachable" people. These are the ones who are standing alone or who are speaking in groups of three or more. Two people talking to each other are not approachable because they may be having a private conversation and you would be interrupting.

Thinking That Other People May Not Like You: There is always the risk that the other person is not interested in you and doesn't want to meet or talk to you. It happens. If that is the case, don't take it personally. Nothing ventured is nothing gained. When you get a cold shoulder, smile, move on and say to yourself, "Next?"

Having Your Intentions Misunderstood. Approaching someone of the opposite sex to begin a conversation may seem more like flirting than networking. This is more of an issue for women than men. Women have an equal place in the work arena and need to make professional connections the same as men do. Women in business can no longer afford to hold back when there is opportunity at hand.

Neither men nor women will have their motives misinterpreted if they present themselves professionally in their attire and if they keep the conversation focused on business issues or topics that are not personal or private. Whatever your stumbling blocks, face them before the next networking event and devise a personal plan for getting past them. Once you do, you will find yourself connecting with confidence and courtesy on every occasion and the results will be reflected in your bottom line.


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Is creative thinking something you can learn? Absolutely! Here's how.

Can creative thinking and even spontaneity come from a highly organized approach? Yes! For example, if you watch great comedians closely, you'll see that they have certain habits of mind. Even the most spontaneous ones get better with practice, because they're training their brains to find the humor in situations.

In the same way, you can train yourself for more creative thinking. Just start cultivating the right habits in your mind. Why not start training your brain today, with some simple techniques?

Creative Thinking Techniques

Want the mind of a creative inventor? Start redesigning everything you see. Imagine better cars, faster ways to serve food, or better light bulbs. If you do this every day for three weeks, it will become a habit.

Want to be the person who always has something interesting to say? Train yourself to look at things from other perpectives. What would the Buddha say about this? How would a Martian view it? What's the opposite perspective? The point isn't to ask others silly questions, but to ask yourself, to see what interesting ideas result. Do this until it is a habit, and you'll always have something interesting to add to a conversation.

Want systematic creativity in poetry? Put a word on each of 40 cards; 10 nouns, 10 verbs, 10 adjectives, and 10 random words. Shuffle, deal out four cards, and write a 4-line poem using one of the words in each line. My wife has had poems published that were created with this technique. Your mind will find a poetic use for any word if you use this method often.

Solve Problems Creatively

Maybe you've heard of problem solving techniques such as "attributes listing," and "concept combination." More creative thinking doesn't come from just knowing these techniques, though. You have to use them until they become a part of your habitual thinking process.

Imagine you want to invent a new bicycle. If you've trained your mind in "assumption challenging," you'll automatically begin to ask things like, "Are wheels necessary?" "Does it have to go outside?" What if the "bike" was indoors, and pedaling it ran a video screen? You could "steer" through endless different scenes.

You won't always have great ideas, but you'll have enough ideas to make it more likely that you'll find a useful one. This "spontaneous" creativity will be because of your brain training exercise. Why not start developing those habits of creative thinking?


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7 Tips to Make You More Creative

Many great things have started as an simple, creative idea. Consider donating some of your best ideas to help others. The more creative you are, the more ideas you will be able to create. You can be creative even if you don't think you are.

I have known many people that were scared to use a computer for the first few times. However, after diving into it they became more comfortable. They were willing to take a risk and make some mistakes. The result was an ability to learn and do things they would never be able to do without the use of a computer.

Being creative and thinking up world-changing ideas occurs in the same way. Everyone can be creative but they have to be willing to start. The creative process will then become more natural over time.

Try the following tips to help you on your journey to be more creative:

1. Record your ideas on whatever is comfortable and convenient at the moment. What is important is that you record your ideas. In the past, I have forgotten ideas that I thought of when I was on a walk. Now I carry a digital recorder with me on those walks. At other times I use my computer, notepad or journal. Choose what will work best for you and make sure you have a way to record your ideas at all times. You never know when an important idea will surface.

2. Don't limit yourself to ideas that seem possible. Capture all of your ideas. Even those that seem impossible to implement are important for a couple of reasons. First, what seems impossible to you may not be impossible sometime in the future or for someone else. Second, impossible ideas encourage further creative ideas that might be more likely to be implemented.

3. Change your scenery or location. A change in scenery can stimulate the creativity inside you. A change might be as simple as looking out a window. You can also visit someplace new like a park, beach, or mall. The new environment can foster new ideas.

4. Read on many topics. It is amazing how many things in a totally unrelated subject can prompt new ideas. By broadening your knowledge into more areas, you make your creativity potential grows.

5. Go for a walk. Some of my best ideas have happened when I was on a walk. This applies to any form of moderate exercise. I have heard of others that have written articles and speeches while waalking or jogging.

6. Focus in 10-15 minute increments. It does not take a significant amount of time to brainstorm some potential ideas. In fact, brainstorming works best when done for short periods of time. Concentrate for a few minutes on generate as many ideas to address a specific area or problem. Then capture anything that comes to mind throughout the rest of the day (see tip #1). You will have several ideas for consideration for little investment of time. One of those could become something tremendous for helping others.

7. Think big. What question are you asking to prompt your ideas? The larger the question, the larger the impact those ideas may have on the world. You can start by addressing smaller problems but don't limit yourself to those. You have unique experiences, knowledge and talents that should be applied to helping others on a grand scale as well.

Follow these tips and you will be on your way to generating ideas that have the potential to change the world. Don't let your previous lack of creativity keep you from developing and donating your ideas. Get started today.

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Ways to crank up your Creativity

Creativity is a quality that we all have buried inside of us, one way or the other. It involves the invention of something new or the re-invention of something already existing to make it useful of interesting.

Some people’s creative abilities are closer to the surface and one can easily see the manifestations of them. People say that their creativity is “inborn”. For others, expressing creativity takes more time and cultivation. The important thing to note is that we can all be creative. You just have to take steps to extract it from within you.

Try the following:

1. Change your perspective. - You might have heard the phrase ‘Think outside the box’. You should try looking at the situation from a different point of view. Change your perspective. Consider all factors that are affected by your problem or your concern. Try to breakdown the problem into several elements then shuffle them. Think of what would happen if an idea is replaced. This aspect is important in enhancing creativity because it helps you remove possible fixations that may hinder creativity.

2. Mentally move away from your current location. - agine how another person would react if subjected in the same situation. Picture how different situations would continue when dealing with the same problem. Application in different settings can be also be done; and then from there, adapt a solution to the current setting.

3. Let your imagination run wild. -xercise your imagination. Modification can trigger creativity because you see things in a different light. You can also try to exaggerate or think of the extremes, be it magnification or minimization of something. Thinking of the possible differences between these two situations could produce ideas. This is the ultimate brain exercise.

4. Your comfort spot. - The environment has to be right. You should have somewhere you can focus without being unnecessarily disturbed so you can give a problem your full attention. This should extend to the people you are with. You tend to do better at something when you are with like-minded people. To put it simply, hang out with creative people to help enhance your creative abilities.
Most of the time, people tend to be more creative when they are with people who are doing the same thing. It was also found that if you wish to be more creative, you should try hanging out with creative people.

5. Time, time, time. -You can’t rush creativity. Hurrying does not help in the outflow of ideas. Your mind tends to go into a state of slight disarray when you are trying to force things. Studies show that results produced in this state are generally lacking. If you are low on time, then keep a list of activities like this one close to you. Go over each of the activities and exercise each one. Give it time.

6. Get help…communicate your ideas to others. - A different view of the problem could help. Better yet, many different views! Never be shy to ask. Diversity is very helpful in relation with creativity. Organize a brainstorming session. The spontaneous generation of new ideas helps in formulation of more ideas. The products of brainstorming can be the raw material in the construction of the idea.

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