So That's What Goes On A Website Home Page

In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.

It's especially important to make a strong and clear presentation on the home page if you want perfect strangers coming from a search engine to spend more than 10 seconds on the site when determining whether or not it is relevant to them. Getting business from such strangers is one of the major payoffs of having a web site, and they lack the patience of someone who has already had contact with you or been referred by a trusted source.

Therefore, a home page must make it possible to answer these questions within 10 seconds:

* What is being described or sold here? What kind of business is this?
* Why should I do business with this company rather than its competitors?
* What should I do to find out more or get in touch?

In judging web sites for the Webby Awards, I have seen as many rich, large companies as small ones overlook the first essential for a home page - set the context. Orient the visitor.

The perfect stranger may need to know things that you assume everyone already knows, such as:

1. What business are you in? Include a commonly understood industry name or the generic name of your primary product or service prominently in the home page copy, if it's not already part of your business name or in the tag line. When this information isn't plainly and obviously stated, many visitors are screaming to themselves, "What IS this?" as they hit the back button on their browsers.

2. Who do you serve? So many businesses - banks, restaurants, dentists - leave it unspoken what state or province and even what country they are in when that's essential to someone figuring out whether or not this business meets their needs. When location plays a crucial role in service, make it unmistakable where the business is. Other times, the answer to this question is more subtle. You need to indicate that you work with Fortune 500 companies, or mostly with authors, or with ambitious fitness professionals and health club owners.

3. Why should someone do business with you? The best kind of answer to this question involves presenting the benefits someone gets from buying your products or services. Indeed, I recommend putting such benefits right in your home page headline. For instance, for a caregiving support site I created this headline: With Support, Caregiving Becomes a Rewarding Journey. For a site about a book on outstanding women scientists and artists, the headline read: Learn From Accomplished Women Role Models How to Create a Fulfilling Lifelong Career. Note the inviting tone of these headlines. Within the paragraphs of the home page copy, refer again and again to what customers get and what makes you different from competitors.

4. What should I do next? Even though you provide navigation links for people to choose where to go next at the site, it's effective to say explicitly what someone with such and such an interest should do. Your call to action might have more than one part, such as: To learn more about how Hyana Heights Club helps you stay healthy and fit, click here. To book your free tour and complimentary aerobics class, click here.

Use these guidelines to create or redo a home page, and you'll enjoy a significantly improved response from your web site both from people landing on your site from search engines and those already somewhat interested in what you offer. There's much more involved in turning web site visitors into customers, but you'll certainly thereby have laid the groundwork for a reasonable return on your web site investment.

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Building Up A Network Of Web Experts

Are you hoping to earn some decent money via the internet? Are you looking for a person or company to build you a website? Are you looking into ways to promote your website? Would you like to see an increase in traffic to your website? These are all questions to which a couple of years ago I would have answered yes to. I now have built up a network of people who I always use to help me in these particular fields.

In my opinion it is very important to establish a network of contacts on the internet. These people should be honest, charge a fair price, be willing to help and give advice and be happy to work quickly with good communication.

A few years ago I started to develop an interest in the web and thought that it would be a superb way to promote my speech coaching business. I must admit that at this point I knew nothing about the ins and outs of the net and did not know anybody who could build or promote a website.

I spent quite a long time phoning people who were advertising in places such as the yellow pages, the newspaper and of course the internet itself. The prices some of these people quoted were a lot higher than I could afford. I now have come to realise that these prices were basically a rip off as I have now met some brilliant web designers who are happy and willing to build a website at far cheaper rates.

As an example a contact of mine now builds me a type of information portal site & free lifetime hosting. An example of one of these websites is at increase-pagerank.com. I have been working with this contact now for a number of years and he is extremely reliable and has taught me a lot about how the web works etc.

I have also met other contacts who are experts in website promotion. I have learnt a lot from these people and would now like to think of myself as some kind of expert. I now think that I know quite a lot about how to promote and a market a website. I have around eighty sites myself, which I constantly attempt to attract more visitors to each of them.

The way I attract this additional traffic is by attempting to build up the amount of one-way backward links to each site. One way of doing this of course is by writing articles like the one you are reading. This writing can be quite tiresome but there are sites such as articles-submission.com, who are happy to help you with this project.

In conclusion, be careful not to pay over the odds for web design, web marketing or web promotion. Meet and build up a network of web experts who you can learn to trust and establish a long term business relationship with.

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A Brilliant Set-Up for Web Development

ImtiazTips Freelancer Web Design is too decided to the theme of the website and freeze on the structure of the website. A website typically consists of text and images. The first page of a web site is known as the home page or index. Each web page with in a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together after each page is created by ImtiazTips Freelancer Web Design they are typically linked together using a navigation menu composed of hyper links.

Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This is done using an FTP client. Once published, the webmaster may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the website to a search engine such as Google or Yahoo, exchanging links with other websites, creating affiliations with similar websites, etc. While designing a website the guidelines laid down by search engines should be followed. This will help in faster indexing of the website in search engines.

ImtiazTips Freelancer Web Design just reaches out masses through search engines. While designing a web site, design aesthetics should be complemented with the guidelines laid down by the search engines. This will help you to have a website which is aesthetically appealing as well as search engine friendly. Olive e Business in New Delhi, India has over a decade experience in web site design and development. Web Design Delhi gives more information as comparing other web site. Delhi web Design is defined as the arrangement and creation of web Pages that in turn make-up a website.

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You Are An Internet User... But Many People Are Not

Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to find what you need - doesn’t everybody? You can tell from the title of this article that the answer to that question is “no”. There is still a significant segment of the population that still aren't yet internet users, let alone skilled at using the web to find what they need.

Of course some of these people are going to be too young or too old, but even removing the approximately Million who are either above 75 or below age 10 you are left with Million in key-buying demographics that do not rely on the internet for their product and service searches.

Search Engine advertising can be a great asset because it helps people who are looking for your service find you. But what about the people who don't come up with the idea to use your service on their own. For example, we have an extensive search engine advertising program, but we also have almost 1 Million addresses that we have purchased and mail to regularly. Most of the people we get from our postcard mailings are not postcard buyers already. They are business owners looking to expand, and we educate them through our mailings how to do that with postcards.

If we only advertised on the internet we would only get business from people already looking for our service. Truth is, most of our customers have never Googled the word “postcard” because they hadn't thought of doing direct mail until we gave them the idea.

Maybe you are in a Business-to-Consumer Industry, the same rule applies. Some people will type "duct cleaning service, Tampa" into a search engine, but most people don't think of duct cleaning on their own. If a man is looking for a piece of jewelry for his wife, he may find you on Google, but with postcard mailings you can generate orders from guys not thoughtful enough to come up with the idea on their own.

While internet advertising can be a healthy part of your balanced marketing diet, if you are only using the internet, you are far from maximizing your reach and your sales. Diversify your marketing plan with direct mail and your will have more healthy sales numbers come the end of the year.

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