Sunday, September 26, 2010

Making Your Graphic Designs Stand Out and Shout

The multiplicity of graphic designs and the elements that make up the designs themselves sometimes seems overwhelming. How can you make your graphic designs stand out and shout. Yes! Shout! Shout to the customers they are supposed to reach! If your graphic designs shout, then they attract attention in an already over advertised world. Today every prospective customer sees at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that speaks the loudest to them. And once it has their attention, the one that engages them the most.

Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold.

Visuals come in a lot of forms - original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The first question to ask yourself when choosing visuals for your graphic designs is, "Is it bold?" The Second, "Does it say what I need it to say?" The third is "Does it stand out?" Be careful of the use of Stock Photography and Illustrations and don't use images that have been overused. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you'll blend in with the rest. And you want to Stand out, Shout it out.

Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, engaging - that's what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Of course the solution is the product or service for which you are designing.

Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What's in it for the customer or viewer. That's what the whole game is about. If you don't speak to how you can solve the customer's problem, how you can bring the client value, then no matter how loud it is, they won't remember or pay attention. It just won't interest them.

And use bold and relevant type to ask the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the audience you are attempting to reach and the product or service that is being sold. Don't use garbage type in graphic designs intended to speak to a more sophisticated audience, and don't use sleek elegant type to talk to the younger crowd.

So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today's commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.

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Any website can become a bill-board through Google AdSense program

We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.

With Google AdSense program, any website can easily become a bill-board:

1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc. Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.

2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy. So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.

3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings. Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.

So, Google AdSense program has really made it easy to convert a website into revenue earning medium.

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