Money Does Grow On Trees - Google Adsense

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

Following factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

=> Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

=> Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their. Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.

The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 url's. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem 'useless '.

There is also talk about Google changing or even discontinuing Adsense but it is doubtful. Webmasters generally create higher quality content pages with good themes targeted to the visitor's interest so their adsense revenue is maximized. Overall, adsense has increased the quality of web page content.

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The Three Goals of Every Webmaster

Innumerable business plans operate side by side on the Web. But all these sites — online stores, travel agencies, virtual magazines, community portals, even modest personal sites — share three fundamental goals:

Increase presence. Putting up a Web site is like mounting a billboard in a desert: Nobody sees it. Explains how to network your site to greater visibility by getting other sites to link to it. In the context of Google, increasing Web presence means increasing presence in Google’s Web index — the gigantic collection of Web pages from which Google derives its search results. And that means raising the site’s PageRank,

Drive traffic. Traffic is the natural extension of presence. For our purposes, presence is visibility in Google, but that presence, by itself, doesn’t do a Webmaster much good. Google visibility must be turned into traffic, which happens when Google searchers click your link.

Convert visitors. Traffic is enough for some Webmastering purposes. In nonrevenue sites, the goal might be just to get eyeballs on the home page. But that simple ambition is rarely the objective of a site. Almost every Webmaster wants to get visitors to do something — visit a certain page, fill out a form, join a mailing list, travel across an opt-out page, buy a product, click an ad. Whatever the aim, the conversion of traffic from unproductive visits to productive visits is the final step that nearly all Webmasters seek.


Google is a powerful ally in the first two goals. Nothing increases presence like a high listing on a Google search results page. If high positioning isn’t enough to drive traffic or isn’t possible in certain searches, Google’s advertising program (AdWords) can help divert the flow of traffic in your direction. Google can’t magically convert visitors, but it does help its AdWords users track visitors who do convert.

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Take advantage of web analytics services

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title and
description meta tags improve traffic from search engines?)

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see our video on using the "Google Trifecta"), is a powerful way to begin improving your site.

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