About Backlinks And Search Engines

With all this talk about Google, you might think it's the only major search engine around. Actually, there are various search engines around, but Google with its Adwords campaign of advertising is the most influential one for advertisers. Many advertisers and website owners make significant income from Adwords. When such a company threatens to ban you, it isn't just about losing a few backlinks, it can also mean the loss of significant revenue from Adwords, which is a pay-per-click scheme.

There is a whole culture built around Google's search engine policies with some practices being labeled "black hat" for evil marketing practices that allow people to pay their way into a top search engine ranking and "white hat" practices that are deemed more natural estimates of a site's reputation. In the grand scheme of things, there are many gray areas, and "gray hat" practices that can be allowed even though they may be commercially motivated and that's hard for any search engine to spot.

However, Google does try to keep people from buying their way into top rankings as this would make their search engine ineffective and help them to lose market share. Then, someone else might be cleverer in delivering search engine pages that match a higher level of integrity in search matching that isn't influenced by commercial interests. That's why when Google decides to penalize people for tricks (whether black or white hat) that help them to place better in SERPs, there are many cries of dismay when the rules change. They mean serious business and won't be upset if you lose your livelihood in order for them to keep their business alive.

However, no matter what rules Google puts in place, Yahoo! and MSN are their own separate search engines. Their rules may be different. And, the myriad of other smaller search engines too may not be following the same standards that Google tries to enforce on the Internet. So, despite the fact that Google is a major player right now, it doesn't mean they will forever dominate the Internet search engine business.

Try to follow Google's rules as best as you can without alienating potentially other profitable ways to do business on the web such as gray or white hat tricks of the trade. Google might penalize your for a paid backlink or review, while Yahoo! and MSN couldn't care less. They are just one player in a very large, and dynamic, environment that is constantly changing.

Who knows if Google will be there tomorrow or not? Since it is the BIGGEST it probably will. But hopefully, your focus is on keeping yourself alive on the Internet and making sure your business is healthy while not tripping any live wires out there that other Internet entities rig for their benefit.

A Simple History On Backlinks.

Backlinks have always had some bearing on how well a site ranked in search engine result pages (SERPs). However, in the past, the algorithms were not designed to take into account people trying to cheat the system by loading up on backlinks from sites that had nothing but links on them, no content of any real relevance. These sites quickly became known as "link farms" and were used by webmasters to increase the ranking of their multiple sites.

In addition to this practice, webmasters often created one web page specifically to house reciprocal links called a links page. It was used by people building reciprocal links to better leverage their site in search engine results but provided no real content. Sometimes, reciprocal links were even exchange between sites that had no direct relevance to each other too. So, in a links page you might find a link to a toy site when the website hosting the link had to do with the elderly. It obviously made no sense to reward this type of behind the scenes ranking manipulations!

Google was one of the first major search engines to start looking at how to reward good quality links that had relevance and added content to a site instead of rewarding savvy, but somewhat unscrupulous practices of cheating the search engine results with backroom deals and black hat tricks. They kept using backlinks as a determinant of reputation, but also strengthened the algorithm to look for specific quality links and penalizing link farms and other black hat maneuvers.

A backlink is really very simple. Anytime another website places a URL link on their site that links directly back to your site, it’s called a backlink.

Why are backlinks important? Because they help bring people to your website, but also because they help boost your site’s search engine standing.

All this from just a simple link to your site? Yes! But only if you know the differences between types of backlinks and understand how to get the best mix of types to get the most traffic to your website.

Beware, though, because there are some pros and cons to each kind of backlink, and if you use them incorrectly or in the wrong combination you could end up actually lowering your search engine ranking by mistake.

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Tools in Running a Membership Website!

If you are thinking about running a membership website you will need tools and some resources. Backlink tracker tool shows the number of pages linking to your websites filling in the URLs you want to monitor then moving. It gets you through the sign up steps. You will be able to check the account and the search engine optimization results. The website location tool lets you find where any web servers are located in a physical form and search engine submit performs a mass submission, sending your program automatically to 30 different search engines including to the best known at the time of submission. Google Page Rank tool, lets you check your website ranking or anyone else in the Google ranking Meta tag generator.

Enter your sites’ description and keywords in the appropriate places and this program will generate Meta Tags for you easily. People can find you easier with descriptions Google ADSENSE tool that provides webmasters an opportunity to display and get paid for Google advertising. Google ADSENSE graphs provide easy visual access to your advertising results.

Being displayed in graphics or chart form, you will see total earnings, earnings per click, number of clicks, earnings per impression, number of page impressions, earnings per day of the week and earnings by the month.  Google Datacenters watch, checking on different Google datacenters, checking on positioning of a keyword and so forth. Free web counter and free search tool provide the consumer a search tool to search through your website, It will attract business and make navigation through your website easy for return customers.

Setting up this Easy Member Pro website is a snap to get going. The script is easy to use. Installation is a breeze and using their WYS/WYG page editor makes setting up your content simple. Key features include a built-in content management system; no HTML/PHP skills required. Automatic signups, renewals, and cancellations; Hands free operation Affiliate system; members promote your site for you. New members pay extra for previous months content; stop members grabbing all your information and then unsubscribing. Offer free memberships and then sell upgrades that are paid.
Make more money on the backend and build your subscriber list Optionally offer your new members a promo of a one time offer; that generates extra money, Accept credit cards/debt cards with a pay program like Paypal&2Checkout Secure password-protected member's area; so no one gets your information for free.

Changing of Headers and Banners, Footer, Background graphics made easy using point and click method. Preview your content before they go live and offer members multiple subscription terms; twelve month recurring payments or life time membership by payment of one-time Email automatically sent to affiliate with a referral or new member notice. Using the administration tool you can send e-mails to members/administration/affiliates by script to edit to make it your own.

Forgot Password link to get your password if it is forgotten, Send e-mail or bulletins to all members and affiliates anytime. Administration tool makes editing, adding, or searching members a breeze. Setting up promotional tool for members and affiliates include pre-written emails, email subject lines and graphics.

To get a snippet of your website on an affiliates it includes graphics to cut and paste to other web sites for extra exposure. Members and affiliates that have done referrals offer other members views of their statistics any time in their member's area. Pay your affiliates by Paypal mass pay or print the spreadsheet for check payment. Offer your members and affiliates a percentage of each sale or a fixed rate per sale.

Full Version Pocket PC Downloadable Games

There are now so many owners of Pocket PCs ever since it was first released in the market. The mobile device has definitely attracted millions of people because of its unique features, sleekness, and lightweight design. The applications found in the Pocket PCs are quite useful in the work environment as well as for leisure. Users are able to play their favorite games through the Pocket PC and they can download even more games of their own choice.

Did you know that the games can get very expensive especially if you’ve already acquired a lot of them? Well, your heart will break if you found out that the games can be obtained for free in full version downloads. The internet offers a lot of free things and that includes game version for Pocket PCs. Who wouldn’t want to get free games, right? It’s rare to find free things these days but through the internet, you can take advantage of these free games for as long as you want.

You can find older game versions as well as the latest games. The challenge is for you to determine where these Pocket PC games can be found. There are many games to choose from and in order to determine the best ones, you have to know a bit of information about each particular game.

You can find freeware online. As the name suggests, it is free. There are no registration fees or membership fees. If you can find freeware game downloads, you don’t have to worry about anything because the games are distributed freely. By just looking in top search engines, you can already access many freeware game downloads. With freeware, you can find two types – the originals and the clones.

You will find it hard to look for the originals and in case you find one, these are old game versions which don’t make money for the game makers or manufacturers. With the clones, the popular games are copied. Creators of clones simply change an existing popular game to avoid infringement. Clone type games are easier to find as compared to original games but if you’re looking for old games, you may be in luck to find originals.

Aside from freeware, you can also check out shareware. From its name, there is the word ‘share’ and if you choose this option, you will only get a limited game version. Game makers often offer shareware so that the gamers can test the games before they buy the whole game. Playing the games can be very frustrating because some levels are blocked and other features of the games are inaccessible unless you pay for the registration fee.

The shareware games also have nag screens wherein they will always scream at you to register first which can be very annoying. However, a lot of Pocket PC owners prefer shareware because they can play the game since only the higher or advanced levels are blocked.

Full version Pocket PC downloadable games are available online. You don’t have to spend huge money just to enjoy the games. By simply doing your homework, you can enjoy the games right after you download them. So what are your favorite games? Make a list of the games you like and then look for them online. The task is very easy and you just need to spend a couple of hours online.

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Safety and Security Tips on using Your Pocket PC!

Pocket PCs are small devices but is very powerful that it holds almost all of your activities, personal information, and business matters inside its bin. For executives and aficionados, Pocket PCs are already part of their lives. They can’t leave the house without their most priced Pocket PCs. Connecting to the web or checking an email are just one of the many wonders of Pocket PCs. With all these, have you ever considered the security of your Pocket PC?

Convenience equates to risk. Admit it. A Pocket PC is one very convenient way of connecting to the world without just a click of a button. It offers more possibilities attached with convenience. Although, these added conveniences puts an owner at risk. In addition to security problems and threats that you have to face regarding your desktop computer, you can have the same problem with your wireless device through networking.

The smaller the size of your device, the easier it is for your Pocket PC to become more vulnerable to the naked eye – stealing it or file corruption. You have to protect your device in three security levels namely: network, data and physical.

Network security refers to the assurance that the device will not fall into the wrong hands and other people won’t be able to use it to tap into your network. To avoid such internal problems, you have to take some steps in protecting your entire network by considering some of the factors below.

• Disabling WiFi and Bluetooth connection when not in use. This is helpful in saving your device from unwanted outside connections, increasing the life of the battery and stabilizes further security.

• Use notification and monitoring programs to track and detect hidden activities done in your Pocket PC.

• Administrators must establish a governed policy for the handheld device that will connect to the network.

• Always update your LAN driver in order to use the WPA or WiFi Protected Access instead of using WEP.

• Use private networking virtually to be able to connect to your company network.

Data security refers to the assurance of the device to be safe in case it falls to the wrong, prying hands. Even if the OS is accessed, you’ll have the feeling that your business and personal data will not be accessed. Managing this can be easy by doing the following:

• Store your sensitive data on your memory card then remove it when not in use. Make sure that the memory card itself doesn’t get lost.

• Don’t allow any access to applications that might be used to read important data. Use a software like PDA Defense.

• Always see to it that sensitive data are encrypted wherever it is stored.

Physical security refers to the protection of the device from theft or loss and prevents OS accessibility in cases of the device falling into other people’s hands. This is also considered as your first line of defense.

• Store and carry the device securely. Never let your handheld device just hang around your pocket or kept inside a shoulder bag. It’s better to keep it very close to the body as possible or if not, put it in a briefcase that’s also secured with a pin number or attach a PDA case to your belt.

• Prevent OS accessibility. You can at least put on a password or security pin code before opening the device. Use a very strong supported password.

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The Internet – The Most Inexpensive Business In The World!

Ever thought about starting a business only to abandon the idea because of a lack of finances? Well, your penny-saving days have come to an end thanks to the Internet’s way of getting customers!

Welcome To “Free And Low Cost Ways To Huge Web Traffic!”

In this articles, you will learn about 5 essential techniques that you can use to greatly boost your website’s traffic without spending your life savings on expensive ‘traffic generation’ software or even paid traffic!

Yes, you don’t need to invest your life savings in Google AdWords or pay through your nose for private advertising space on high traffic blogs.

These techniques are so powerful that it will help you create so much traffic; you will think you are in Internet marketing heaven!

So why do these techniques work? Here’s the reason why:

• Your ‘agents’ of delivery are willing to promote YOU for free!
• You are sitting on fertile soil (high traffic websites)
• The owners of those websites have got something of value from you (and you will be giving it with minimal effort)
• You are relying on the massive duplicating power that the Internet has to offer!

Related Links: The Money making of a Niche ::Free Data Entry Work :: Free Webmaster Articles ::More iPod Articles :: Download Freeware Software

Free Publicity For Your Website

An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website.

Article marketing is somewhat new in its technique, but is very effective if done properly. Free publicity is achieved as the article circulates more and more across the web. If you post your article to content directories, other webmasters may pick up your article and post it to their website with the only requirement being proper credit for the work. At the end of the article, the author’s name is shown, along with their business name and a direct link to their website. As the work circulates onto new sites, more customers will have the opportunity to read the article. If it is interesting and successfully grabs their attention, they will be likely to visit your site in search of more information.

The key to successful article marketing and free publicity for your website is to possess a certain amount of knowledge about your subject. Your expertise will show through in the work that you do and will entice others to want to read more. By sharing what you know with others, customers will respect you and appreciate your willingness to help. For instance, if you operate a home improvement website, perhaps you would write an article detailing some home improvement tips. Try to avoid the commonly known hints and direct your article toward lesser known tips. If you share the rare information that you know, and it works, customers will be so happy with the new tips that they have learned and your business will be given instant credentials in their mind.

The best part of article marketing is the fact that it is free and it generates free publicity for your website. Once you get a new website up and running, you will still have to find a way to spread the word about your new venture. By enlisting the article marketing technique, you will be saving a lot of money on advertising costs. Print publications and other conventional advertising methods can end up costing a bundle of cash and, since many new businesses struggle just to stay afloat in the beginning, it’s a good idea to save as much as you can.

A final thought about article marketing and free publicity for your website is to make sure that your articles are informative, thought provoking and rich in keywords relating to the topic of your website or service. The articles should reflect your website or service in some way and should always be relevant to the product that you are selling.

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