Tools for Online Tracking

Determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".
Ego Searches
What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company.
Trademarks
The best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often head off a future conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Monitoring tools send immediate notification should any suspected trademark infringements occur.
Search Position
Statistics show that more than 85% of Internet users find web sites with the help of the search engines. Therefore, a website's search engine position is crucial to its success. Prudent webmasters regularly check their search engine position. Monitoring fluctuations and re-indexing of major search engines affects keyword terms and phrases. Monitoring of positions will alert webmasters to any shifts before sales decline.
Competitor Watch
Monitoring newsgroups for mentions of competitors may allow you opportunities to chime in and offer an alternative solution in a helpful, friendly way. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage.
Website Downtime
Accessibility is the most critical measure of your website's performance. If customers can't access your site, they can't shop; and if they can't shop, they can't buy. More important, your business could gain a bad reputation among your customers, which translates into negative word of mouth and even worse, if you're highly visible, negative press. So regardless of what else you monitor, you want to monitor websites for downtime.
Take a look at the various tools available and how they can be used to keep you current on relevant issues.
WebAlerts - Recieve email updates of the latest relevant Google results based on your choice of query or topic. Alerts can be sent based on information in Google News, Google Searches or both. http://www.google.com/webalerts
PubSub - PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays. http://www.pubsub.com
Ego Alerts - Google news search turned into an RSS feed. http://www.justinpfister.com/gnewsfeed.php
Ebay Alerts - Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed! http://www.freebiddingtools.com
Amazon Alerts - Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics I'm interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazon's stores. You can also adjust the search order and what kind of items you wish to search. http://www.amazon.cm Internet Seer - InternetSeer remotely monitors your website to insure that your site is available 24/7. If InternetSeer is unable to reach your site, we will send you an immediate e-mail alert that your site is unreachable. http://www.internetseer.com
NetNewsTracker - NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest. http://www.netnewstracker.com
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20 Quick Ways to Increase Your Alexa Rank

Most of the tips were gleaned from several fellow bloggers and webmasters who’ve experimented with Alexa.

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step
2. Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day.
3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers.
4. Work in an Office? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers.
5. Get friends to review and rate your Alexa website profile. Not entirely sure of its impact on rankings but it might help in some way.
6. Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you or visit your blog, which helps with your traffic rank.
7. Flaunt your URL in webmaster forums. Webmasters usually have the toolbar installed. I like doing this for a few reasons. You’ll get webmasters to visit your website and get some feedback in return. It’s also a good way to give back to the community.
8. Write content that is related to webmasters. This can fall in the category of domaining and SEO, two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.
9. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.doshdosh.com . Replace doshdosh.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help.
10. Post in Asian social networking websites or forums. Some have suggested that Asian (Korean or Hong Kong) web users are big Alexa toolbar fans.
11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often visit your website to use the tools. Aaron Wall’s webpage on SEOTools is a very good example.
12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Of course, you’ll have to develop link worthy material.
13. Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is about webmaster/tech related products/content.
14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as a resource for webmasters while helping you rank in the search engines.
15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget at the bottom of the post, call for Alexa signups or use Alexa redirection on your internal URLs.
16. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.
17. Hire forum posters to pimp your website. Either buy signatures in webmaster forums or get respected users to pimp specific articles or material in your website on a regular basis.
18. Pay Cybercafe owners to install the Alexa toolbar and set your website as the homepage for all their computers.
19. Use MySpace . This is a little shady so I don’t recommended it unless you’re really interested in artificially inflating your Alexa Rank. Use visually attractive (wierd/sexy/funny) pictures or banners and link them to your redirected Alexa URL. You’ll get a lot of clicks but it doesn’t mean people are visiting your website.
20. Try Alexa auto-surfs. Do they work? Maybe for brand new sites. I think they are most suitable for new websites with a terrible Alexa rank. There might also be problems when you try to use auto surfs alongside contextual ads like Adsense.

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