Friday, September 3, 2010

What Happens from Server to Web Browser

Each time you click on a link in a web page or type an address into your web browser you are making a 'request' for a certain document. That request is handled with the Hyper Text Transfer Protocol (HTTP) and sent over the Internet to the server which holds the document in question. If all goes well the server responds by sending the document -- usually a web page of text and graphics.

HTTP is part of the Internet Protocol (IP) suite. It is used by a 'client' such as a web browser to establish a connection with the server which hosts a particular website. The server waits for incoming requests by monitoring TCP port 80.
Transmission Control Protocol (TCP) is used to create connections between two computers on the Internet so they can exchange data. TCP has provisions for identifying the requesting computer and for transmitting data with time stamps so that it can be reassembled in the correct order once it arrives at its destination.

There are several TCP ports which have standardized uses. TCP port 21, for example, is usually reserved for FTP (File Transfer Protocol) for uploading and downloading files. Port 80 is usually used for HTTP.

If the server receives a request string on TCP port 80 in the form of GET / HTTP/1.1 it will send a response code depending on whether the requested web page is available or not. A typical request goes like this:
GET /faq.html HTTP/1.1Host: http://www.plrarticlecollection.co.cc/ The
'Host' needs to be specified to distinguish websites which are hosted on shared servers. If faq.html is available the server will respond:
HTTP/1.1 200 OKDate: Mon, 12 October 2005 22:38:34 GMTServer: Apache/1.3.27 (Unix) (Red-Hat/Linux)Last-Modified: Wed, 08 Jan 2003 23:11:55 GMT followed by the actual web page.


HTTP/1.1 200 OK means that the requested web page is available. Other codes can also be returned. The code 404, for example, means that the server cannot find the requested page. The web page is sent via TCP as a series of data packets each with a header that specifies its destination and order in the data stream. The various packets can all take different paths to reach their destination. Each is sent through a router which polls other routers which are close by. If a connection with the first router is unavailable the data will be sent through another one.


As the data is received the client (the web browser) sends back an acknowledgement. This ensures that all the packets are received within a certain time. If not, they will be re-transmitted by the server. TCP also checks that the data is undamaged. The data is reassembled in the correct order thanks to the sequence number of each data packet. Voila! The web page appears on your computer screen.


The TCP connection can be kept alive for additional requests from the client. This allows several pages to be requested within a short time period without causing the overhead of opening and closing TCP ports. Either client or server can close the connection at any time.

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The Real Value of Online Marketing Tools & Those Freebies

The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site.

Well I produce a newsletter and I think it is fairly good quality. I would have no idea what to value it at, after all only the subscriber can properly put a perceived value on the ezine they receive.

And what about all these ebooks which apparently have a resale value of $47, or $97 or more. Who are you going to get to buy these ebooks when everywhere you look the same ebooks are being given out for free.

Many websites and sales pages will attempt to persuade you to buy their product by throwing in a large number of bonuses worth hundreds of dollars of course and what are they, the same old ebooks again. And while some of these ebooks are actually worth reading, they now have no real value as they are distributed for free everywhere you look.

If you want to get someone to signup for your newsletter or buy your product or service you need to offer something of real value something they cannot get hold of anywhere else, or certainly not for the price you are offering it at.

If you produce a newsletter or report, don't place a fictious value on it that cannot be backed up. We are so used to having freebies, bonuses, extras etc pushed in our faces that they no longer really work and to stand out from the crowd, you need to be different. Stick to real quality, proper value and you will get subscribers, sales and signups.

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Thursday, September 2, 2010

I use a 10 step guide to setting up and starting all of my blogs.

Are you ready to learn How to Make Money Blogging?

If the answer is YES then read on and start to make money with your blog. I am not here to tell you how to write your blog, that's up to you, but what I am about to tell you is the 10 things I use to make money on the internet. You can choose to use these techniques or not, that's your prerogative.


Step 1 - Finding a Topic

Turn off your computer, grab a pen and some paper and sit somewhere you can relax but also stay focused (if you are just starting out this step can be a pain because we all want to know How to Make Money Online and we want to know how to make it NOW). Think of a topic you are interested in and write it down (this helps because you will be more committed to trying instead of giving up in a day or two) and also make sure it is something other people are interested in too. A couple of ways I use to think of a topic is by using MetaSpy to find out what people are searching for, Ask IQ to find what's popular and VRE Toolbar to find out how many people search for the topic (this is also useful later on to get traffic). Write down your top five keywords, you will want to use them later in your blog.


Step 2 - Create Your Blog

Find and create your blog online. I like to use Blogger but other popular Blog platforms are Wordpress and Movable Type. You can find all the help in the program you use to get information when setting up the blog. Create your content, make it original, and make it informative. This is one of the main keys to learn How to Make Money with Blogs. You need to include the keywords you wrote down in Step 1 in the content of your blog. Try not to overuse these as it sends out bad signals to the search engines, and this is 100% not what you want.


Step 3 - Go Google

Sign up for Google Adsense and insert the code in the margin of your blog. You can customize your ads in many ways, such as including text links or image links. I prefer the text links only, as they are easier to blend in with your blog and don't take the focus away from the information. Google Adsense will probably not make you a millionaire but it is an instant way of generating a small amount of money. If you want to track where your visitors are coming from with regards to direct hits or from search engine results then I would suggest you use Google Analytics and again you can get all the help you need setting that up from within the program.


You will also want to add your URL to Google's index.


Step 4 - Find Something to Sell

If you don't want to sell anything and are happy with the income Google Adsense is bringing in then you can skip this step. If you want to maximize your income and truly learn How to Make Money with Blogs you will want to find an affiliate program to join. A couple of affiliate programs I would suggest are ClickBank and Commission Junction. You can sell anything from office furniture, pet supplies, movies and clothing to PC games, Dieting tips and Audio software.


Whatever program you join will give you help inserting the code you will need to insert into your blog, but be sure you do this correctly or you WILL NOT earn money from your visitors. If you do not know how to edit HTML, W3Schools HTML tutorial is a great place to start.


Step 5 - Social Bookmarking

There is no better advertising than word of mouth, but the next best thing is social bookmarking. You will want to make things easier for people to do this. Social bookmarking sites I use and recommend are OnlyWire and SocialMarker and they are used for people to share their bookmarks or websites that they have liked with other people in their online community.
I would not suggest you add your own links to these services, but provide visitors to your website the ability to do so.


Step 6 - Write an Article

Whether your blog is about a specific product, for example a certain MP3 Player you are promoting, or just about giving people information, I would suggest you to write an article or a review of it. Most article directories require articles of 500 words and over so I would use this as a rule when writing to ensure your article is published.
Submit your article to any of the 100's which are out there. I personally use a few of the Top Article directories such as EzineArticles, Article Dashboard, Amazines.com, isnare and SearchWarp. I also use a nifty piece of software called Article Submitter which will submit your articles to over 600 article directories, which saves you lots of time and leaves you to focus on writing your blogs.


Step 7 - Ping The Hell Out Of It

Every time you add new information to your blog, you want to let the blog directories know about it, this is known as pinging. Some Blog providers automatically send out pings when you update, but to be on the safe side you will want to do this manually too. ONLY PING WHEN YOU UPDATE. There are a couple of Ping sites I use which will send a ping to multiple blog directories at the same time. PingMyBlog would be my first port of call and then if for some reason that site is down I would use Ping-o-matic. Remember, to only ping when you update or you could get blacklisted, and that is bad.


Step 8 - Yahoo! Answers and Forums


One of the easiest ways to get targeted visitors to your blog is to make use of the people you want to target. I would suggest you sign up to at LEAST one forum in the topic you are writing about, and don't just go straight in there and start posting comments for people to look at your blog, they won't. The secret is to add the link to your blog in your signature and actively become a member of the forum, posting relevant topics and starting debates within them. The more you post, the more your link will show, and if you provide someone with good info the chances are higher they will click your link.

Yahoo! Answers is along the same lines as forums but the beauty of this is it's viewed by thousands of visitors each day. If you don't already have a Yahoo! account get one and then login and search for questions relating to the topic of your blog and answer them well. You can then insert the link to your blog and as with the forums, if you answer well you may have not only earned yourself a point or two on Yahoo!, but also earned a visitor to your blog.


Step 9 - Update Your Blog

This can be by several means, one is to add new reviews or content to your blog, and if you are going to do this I suggest updating every couple of days. This helps to keep the search engines happy as they love to see new and original content.
Another way of updating your blog and keeping the content fresh is to add RSS feeds to it. Make sure the feeds are relevant to your blog and provide visitors with helpful information. Visitors to a World of Warcraft blog don't want to read feeds about knitting, or do they?

Step 10 - A Bonus Step

If you have your own product or newsletter, give your visitors an easy way to sign up to receive updates or information. This helps you to contact the visitor again with more great info or products you wish to sell.
How to Make Money Online is easy if you follow the above steps.


Some important things to remember so you don't get disheartened with your blog is the fact that you will not become a millionaire overnight, it takes hard work and a lot of effort. If you are really serious about learning How to Make Money with Blogs then stick with it and eventually you will have an Ah-Ha moment. This is when things start to work and you think to yourself Ah-Ha, that's how they do it. Your moment could be sooner than you think.


My Top 10 resources I use and recommend are:

1. Blogging to The Bank 2.0
2. Wordpress Goldmine
3. Building A Blog Empire For Profit
4. The Blog Challenge
5. Hinge Marketing Magic
6. Blogging For Riches - Complete Video Tutorial
7. Social Bookmarking Demon
8. Adsense Inbox
9. Wordpress SEO Sniper
10. RSS, Blogs and Syndication...

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