Online space increasingly permeates our day-to-day lives and we find ourselves communicating more through social networks, it is interesting to consider how the internet is affecting the way we perceive ourselves.
Offline, we are defined by our physicality, restricted by our bodies and our behaviours. The online space allows us to break free from these restrictions. If you are reading this it is likely you have an online presence of some sort. This could be a profile on a social network like Facebook or Twitter, an account on a forum or message-board, or a presence on Ebay or a dating website. It is also likely that, in one way or another, the way you present yourself on these sites differs in some way from the way you would present yourself in real life.
Our online lives allow us greater freedom – to be creative, to meet new people, but also to be antisocial, antagonistic and dishonest, often without consequence in the real world. Online research discussions are as susceptible to this as any other online platform. However, the suspension of social hierarchies affords us more confidence to be outspoken and to voice our opinions, which can be of major benefit to a research discussion.
Here at OnePoll we do most of our qualitative research online and are excited about the direction this approach is taking. When conducting research of this nature, it is important to make sure that the data collected is accurate and honest.
What follows are some basic principles to apply that will make sure your online environment is comfortable and will ensure good quality responses.
=> Create a safe environment - Firstly it is important to cultivate an online environment that feels safe, where participants won’t feel personally judged on their responses. At the recruiting stage you should design an articulation test to judge the engagement level of the participant. The way they write and present themselves will be an indication of their character – whether they are friendly and laid back, colloquial, or serious and factual. A mixture of both of these kinds of people is ideal for a qualitative research project. What needs to be avoided is rudeness and anti-social behavior which could make the other participants feel uncomfortable.
=> Minimize member bias - This is another element to consider when screening your participants. Your project will be on a certain subject; while you want your participants to have some knowledge in the area you are studying so they can contribute effectively, you also need to try and ensure that the people you pick for your project are not strongly linked or involved in the area of study. For example, if you are researching attitudes towards a number of supermarket chains it is important to the validity of your results to make sure that there aren't any supermarket employees present in your research community, as they may well have a biased opinion for one supermarket or another.
=> Manage the community - We like to think of all our online research projects as communities. An online community is like a social network. Over time your participants will form bonds and become more involved, but this may take time. That is why it is important that the community is managed correctly to help stem the conversation and tease out interesting discussion routes to help bring the community together. The researcher(s) managing the conversation need to be proactive in the discussions, always driving forward and encouraging the participants to get involved.
=> Explore different points of view
Build a fuller picture of the subject by questioning your participants from several different angles. This will help you to flesh out the minutiae of their feelings for the subject. Where a single-point approach may allow your participants to talk around the truth of their feelings, questioning from several angles will allow you to triangulate their answers for an accurate representation.
=> Use one-on-one interviews
Though the majority of subjects will be a suitable fit for an asynchronous online discussion, other more sensitive or taboo subjects may be better suited to an interview format. Speaking only to a researcher, the participant should feel more secure. Away from the rest of the group they have less reason to be dishonest in their answers. The researcher needs to be friendly, understanding but also assertive; this combination will help to create a productive relationship in the interview between interviewer and interviewee.
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Friday, January 17, 2014
Saturday, January 11, 2014
Focus Groups in the Digital Era
Focus groups, which are a form of qualitative research used for marketing purposes, first gained popularity in the 1950s and were a result of sociologist Robert Merton’s influence and the release of his book “The Interview” in 1956.
The very first focus group was assembled by the Office of Social Research and a group of sociologists including Robert Merton in an effort to study the average American’s reaction to the military’s propaganda films that were prevalent during that time. The sociologists found that they could prod people to reveal why a certain scene made them think or feel a certain way. This information was valuable to the government who was trying to promote World War II.
Consumer culture then picked up on the focus group and has since used qualitative research on virtually every innovation over the years. In fact, an estimated 70 percent of all consumer research dollars are spent conducting qualitative research and utilize some sort of focus group.
Why are focus groups crucial to marketing success?
The world of marketing relies heavily on information gleaned from focus groups. Focus groups are usually assembled in the early stages of a concept or product’s development. The information taken from these focus groups will help companies understand the direction they should take the product or concept. For example, they can learn valuable information regarding a product’s packaging, name or how the general public will react to the product itself.
Who makes up a focus group?
In most cases, a focus group contains anywhere from eight to 10 individuals. These people are selected by screenings that find individuals who have certain characteristics that relate to the topic of study. A moderator will oversee the group and encourage individuals to share their point of view. Researchers will notice trends and patterns in perceptions when the focus group process is repeated several times. These trends and patterns help companies understand the best way to sell their product or concept to the general public.
Other types of focus groups:
There are other types of focus groups that are sometimes implemented, and they are as follows:
Two-way focus groups: This type of focus group observes another focus group and then discusses the other group’s conclusion and interactions.
Dual moderator focus group: This type of focus group has two moderators. One is in charge of ensuring all topics are covered while the other keeps the session moving smoothly.
Dueling moderator focus group: This type of focus group features two moderators who deliberately take opposing viewpoints to prompt discussion.
Teleconference focus groups: This type of focus group implements the telephone network for discussion.
Online focus groups: This type of focus group is the newest and is quickly becoming a popular alternative to traditional focus groups in this digital era. It uses the internet to gather information and prompt discussion. Today, many of these are conducted as paid online surveys.
The history of focus groups is interesting, and its evolution over the years in many ways has mirrored the growth of society. The online and telephone focus groups are examples of this growth.
Related Links: The Money making of a Niche ::Free Data Entry Work
The very first focus group was assembled by the Office of Social Research and a group of sociologists including Robert Merton in an effort to study the average American’s reaction to the military’s propaganda films that were prevalent during that time. The sociologists found that they could prod people to reveal why a certain scene made them think or feel a certain way. This information was valuable to the government who was trying to promote World War II.
Consumer culture then picked up on the focus group and has since used qualitative research on virtually every innovation over the years. In fact, an estimated 70 percent of all consumer research dollars are spent conducting qualitative research and utilize some sort of focus group.
Why are focus groups crucial to marketing success?
The world of marketing relies heavily on information gleaned from focus groups. Focus groups are usually assembled in the early stages of a concept or product’s development. The information taken from these focus groups will help companies understand the direction they should take the product or concept. For example, they can learn valuable information regarding a product’s packaging, name or how the general public will react to the product itself.
Who makes up a focus group?
In most cases, a focus group contains anywhere from eight to 10 individuals. These people are selected by screenings that find individuals who have certain characteristics that relate to the topic of study. A moderator will oversee the group and encourage individuals to share their point of view. Researchers will notice trends and patterns in perceptions when the focus group process is repeated several times. These trends and patterns help companies understand the best way to sell their product or concept to the general public.
Other types of focus groups:
There are other types of focus groups that are sometimes implemented, and they are as follows:
Two-way focus groups: This type of focus group observes another focus group and then discusses the other group’s conclusion and interactions.
Dual moderator focus group: This type of focus group has two moderators. One is in charge of ensuring all topics are covered while the other keeps the session moving smoothly.
Dueling moderator focus group: This type of focus group features two moderators who deliberately take opposing viewpoints to prompt discussion.
Teleconference focus groups: This type of focus group implements the telephone network for discussion.
Online focus groups: This type of focus group is the newest and is quickly becoming a popular alternative to traditional focus groups in this digital era. It uses the internet to gather information and prompt discussion. Today, many of these are conducted as paid online surveys.
The history of focus groups is interesting, and its evolution over the years in many ways has mirrored the growth of society. The online and telephone focus groups are examples of this growth.
Related Links: The Money making of a Niche ::Free Data Entry Work
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Thursday, November 28, 2013
Data Entry Employment Working From Home
Home data entry employment is perfect for stay at home parents, college students and retirees. You can search a suitable home based data entry job from the thousands of job options provided on the net.
Most of the companies find it impossible to handle large volume of data processing works. However data entry processing works are essential for running the business smoothly. Instead of employing staffs in data processing works and provide them office supplies and equipment, they find it cost effective to outsource the work to home based data entry operators like you.
They are ready to pay great compensation for your service since they can save lot of time and money they need to spend in data entry processing works.
You can select any type of home data entry employment according to your capability. If you are in good in writing, you can select writing articles or opinions in online forms provided by the company. If you have skills in quick and accurate typing, you can select the home based typist jobs and can type the documents, manuals, payrolls, tax forms and so on.
If you have skills in administrative or clerical jobs, then you can select such data entry jobs. There is wide variety of options and it is highly up to your own decision to select a job that is perfect for you.
In order to get a home data entry employment, you need to have a home computer with internet connection and a valid email ID. You can select a legitimate company and send your resume. If you have the minimum qualifications required by the company, you would get immediate appointment.
Most of the companies hiring home data entry operators like you would provide online or face to face training in order to do the work accurately. However you need not pay anything for receiving such training. After getting the training, you can immediately start working as per the instructions provided by the company.
Home data entry employment also provides some flexible options like part time, full time, day shift or night shift etc. You can select any of the options according to your convenience. The main advantage of home based data entry job is that the flexible timings of work schedules.
If you are a stay at home parent, college student or if you do not want to get the pressure of office politics, then home data entry job is the best option for you to earn a smart income.
Since most of the companies either big or small are in tremendous need of data entry operators who can help them in information processing works, you can get regular income from this job. If you have got enough skill and knowledge in the field, you can then go to the next stage of data entry jobs like administrative or technical data entry jobs. This helps you rejuvenate your career and financial picture.
Home data entry employment is the best option for the companies that want to get relief from over work load. At the same time it also provides benefits to employees who can enjoy the fun of working from home.
Most of the companies find it impossible to handle large volume of data processing works. However data entry processing works are essential for running the business smoothly. Instead of employing staffs in data processing works and provide them office supplies and equipment, they find it cost effective to outsource the work to home based data entry operators like you.
They are ready to pay great compensation for your service since they can save lot of time and money they need to spend in data entry processing works.
You can select any type of home data entry employment according to your capability. If you are in good in writing, you can select writing articles or opinions in online forms provided by the company. If you have skills in quick and accurate typing, you can select the home based typist jobs and can type the documents, manuals, payrolls, tax forms and so on.
If you have skills in administrative or clerical jobs, then you can select such data entry jobs. There is wide variety of options and it is highly up to your own decision to select a job that is perfect for you.
In order to get a home data entry employment, you need to have a home computer with internet connection and a valid email ID. You can select a legitimate company and send your resume. If you have the minimum qualifications required by the company, you would get immediate appointment.
Most of the companies hiring home data entry operators like you would provide online or face to face training in order to do the work accurately. However you need not pay anything for receiving such training. After getting the training, you can immediately start working as per the instructions provided by the company.
Home data entry employment also provides some flexible options like part time, full time, day shift or night shift etc. You can select any of the options according to your convenience. The main advantage of home based data entry job is that the flexible timings of work schedules.
If you are a stay at home parent, college student or if you do not want to get the pressure of office politics, then home data entry job is the best option for you to earn a smart income.
Since most of the companies either big or small are in tremendous need of data entry operators who can help them in information processing works, you can get regular income from this job. If you have got enough skill and knowledge in the field, you can then go to the next stage of data entry jobs like administrative or technical data entry jobs. This helps you rejuvenate your career and financial picture.
Home data entry employment is the best option for the companies that want to get relief from over work load. At the same time it also provides benefits to employees who can enjoy the fun of working from home.
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