Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study

I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.

I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?

In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.

So, Super Bowl 40 (sorry XL) has come and gone. Like so many other people I of course watched the game. Not so much for the game but for the commercials.

You see, Super Bowl Sunday is the time of year when many companies launch their year’s advertising program starting with an inaugural Super Bowl commercial.

And like every year, the usual suspects were there – Budweiser, GoDaddy, Pepsi and Coke to name just a few.

Now, there are some interesting things that took place with the commercials this year. For one thing, there were a lot of web properties hosting the ads online. Last year there were only a handful, but this year big names like Yahoo! and Google got into the ads.

Even the NFL website had the ads on its site appearing immediately following the game.

But what perplexes me is that none of these advertisers (except perhaps for GoDaddy) attempted to relate the offline advertising done during the game with anything they did online.

For example, if you were to take a look at any of the Pepsi, Coke or Budweiser websites before the game, you'd find no mention of the Superbowl. Pizza Hut did a little better job with the givaway of the boots Jessica Simpson wore during the commercial but that’s about it.

In today’s era of cross platform marketing I’m surprised that none of these sites really tried to build buzz leading up to the Super Bowl with their websites.

Further, there was little change to these sites during the game or even after. It’s as if the advertising during the game happens in a vacuum with no consideration for other media.

Granted they are spending millions for the right to have their ads show up during the game but in light of that I would think spending a few thousand to ensure the website helps further promote their message would be in order.

In fact it’s always bothered me when a company does TV advertising and the website doesn’t reflect the message found in the advertisement. There are only a few cases where I’ve found the website and the advertising work well together.

Geico, for example does a great job of tying their TV ads to their website. When you go to http://Geico.com one of the first things you see is the Gecko – their mascot.

So if Geico can do it, why don’t other companies?

I mean, if you look at the Coke or Pepsi websites you see they keep the branding intact but that’s about all they do. They don’t seem to reflect any current television promotion.

So while I was entertained by the commercials that weekend, I was also a little disappointed because that’s all they were – isolated bits of entertainment with little residual value because they didn’t tie in other forms of promotion. Namely their websites.

Really, when you look at how other TV ventures are embracing the web – with TV shows crossing over and working with web properties like AOL and Yahoo! you begin to wonder why advertisers don’t also integrate more fully.

I guess maybe it has to do with the whole marketing industry and the fact that they still don’t fully “get” the web. They know their clients need a website, but some of them don’t know why yet.

Many marketing execs fail to see the value of any type of online marketing even though it’s easier to measure the impact of an SEM campaign than any TV advertising campaign. With SEM, both Paid and SEO, you can track and measure visitors, impressions and conversions. With TV all you get is an estimate of total reach.

So to any Super Bowl advertisers who may read this please listen to this – to make your campaign really successful, why not try and integrate some of the marketing message into your website? You may be surprised at how successful it is.

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SEO Sitemaps Give Websites a Boost

A lot of web pages will find an SEO sitemap useful in improving their performance.  SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines.  The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.
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Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files.  To do this, they devise a program called a web crawler, or spider.  This software automatically and continuously surfs and hunts content in the Web.  Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers.  Spiders never stop navigating the web from page to page, to index the relevant content of the Internet.  Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines.  Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them.  Results can be classified as organic, or sponsored links.  Sponsored links are shown prominently because their creators or agents paid the search engine.  Sponsored links are the main source of income of search engines.  “Organic” search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request.
One of the more effective techniques of SEO is the creation of a well-organized site map in a website.  Since the site’s main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine.  This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links.  These are shown as tables or lists, although lists are generally more effective.  Writing code for SEO sitemaps is very easy and simple to format and maintain.  These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description.  Introduction areas can contain more of the keywords.  The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might “hide” your keywords.  Some spiders give more weight to the following, than text in the normal body of the webpage:  heading text, content within link elements, text nearer the top of the page and the text written for a link.  Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking.  This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map.  Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage.  However, in an SEO site map with little text, key words should be added as much as possible.  As much as possible, web links should follow web page titles, and must undergo SEO during coding.  Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of "organic" search results for an extended period of time.  However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position.  Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

SEO Companies: How to select an affordable one

Search Engine Optimization has helped millions of people to get more people to visit their websites and thereby increased their earnings manifolds. If you want to make use of SEO methods for your website you can either put it to use by yourself, or you can take professional help. The first step towards implementing SEO on your website would be to augment your site’s search engine ranking. This in itself is an intricate process and requires time and effort, if you are willing to invest a good amount of both on a regular basis then by all means do it yourself.  But if you are wary about executing SEO methods on your own and think you do not possess the required expertise or do not have the sort of time it requires don’t fret, a number of affordable SEO company’s are eager to be of service, all you have to do is get in touch with them.

If you have a website which is already up and running, but is not providing you with the sort of money you expected it to an SEO implementation would be a good move for you. Your present lack of funds might keep your from investing the kind of money topnotch SEO services require you to, but there are other ways of making it work for you. A number of companies and individuals offer SEO services for a modest price, but you need to scan through your options before deciding the one which will work for you. Don’t jump the gun and hire the first company/individual you find, you may live to regret such a rash decision. Instead, take some time to conduct your own background checks and research, spend time comparing possible options and only then decide which SEO service will be right for you.

If you are searching for someone else to implement SEO for you then chances are that you don’t really know how it works. Make sure you tutor yourself to know at least the basics of the service before trying to hire somebody, else you will end up being taken on a ride. The internet is a place where quality service people and crooks are packed together so close that it becomes difficult to distinguish one from the other, so while most SEO company’s are legal we would be foolish to deny that there are a lot of people out there waiting to swindle you. The more ignorant you are about the work you need done the easier you are to swindle.

After you have decided on a few options and running a back check on them remember to ask for feedback. If the company you are dealing with has a creditable work background it will not hesitate to provide you with references to check up on. Every professional company should provide you with the sort of background information which you as a potential customer might want, without having to be asked for it. But in case they don’t even then make sure you don’t forget to demand it.  Once you get the feedback run your own search through search engine’s to see whether their work has made the claimed difference to the former user’s links.

Although you are making use of a service which asks for a modest amount in the form of fee do not allow yourself to accept anything besides quality service. Remember the reason you are paying as much or as little as you are for the service is because the service costs that much, therefore there is no reason why you should let someone use the low costs as an excuse for poor quality.

Affordable SEO services are easily available and a wise and effective idea for website owners who wish to step up their profits. However a little effort needs to be invested to make even the most brilliant of ideas work, so don’t slacken up about the research and back check part. Once you are truly satisfied with a company put your SEO responsibilities in their hands and watch your website earn you a fortune.

Overview of 30 website blunders

There are many reasons for which a website does not perform as it is supposed to. The reasons for this are as varied as the different aspects that are involved in the creation and management of a website.

The choice of hosting services can have a crucial effect on your site’s performance.

Ø  Free web hosting services provide limited facilities; smaller bandwidth, prohibition of inline linking, inability to upload certain file types, etc. All this limits the scope of your site.

Ø  Again a free hosting service makes it compulsory to place pop up promotional windows or logos in your site which irritates your viewers and decreases the professional appeal of your website.

Ø  If someone cannot afford to pay as little as $5 a month, then viewers may not find his services very reliable.

Ø  An appropriate domain name, which highlights the brand or services, is very crucial, especially from a SEO perspective.

The viewer makes up his mind to stay in the site in the very first page. For this reason it is important that your site does not have the following

Ø   Large logos that have little connection with the site theme or content.

Ø  Complicated videos or designs that take a lot of time to upload.

Ø  Boring and misleading opening quotes which do not shed light on the site purposes.

One must avoid the following while designing the site.

Ø  Complicated site plan which confuses the viewers.

Ø  Immature designing(designs must be smart and impressive)

Ø  Presence of visual components which take a lot of time to upload.

Ø  Absence of site map.(makes it difficult for search engines to crawl a site)

Ø  No site search features.

Ø  Complicated order placement procedure.

Ø  No contact address.

Ø  Absence of viewer capturing and tracking tools(wherein the visitors leave behind their e-mail address)

Ø  Bad navigation

Ø  Ugly graphics

Ø  No duplicate site pages.

Ø  Appropriate title and taglines.

Ø  External links to competitor sites.

Ø  Broken Links

Ø  Never ending home pages.

Ø  Unwanted pop up windows or alert boxes

Content of the site is also very important. The following could be the factors that make the content ineffectual.

Ø  Limited content

Ø  Lack of focus(tell the readers only what they need to know to pique his interest)

Ø  Formal tone(write in an  upbeat tone)

Ø  Not too technical or jargon heavy language.

Ø  Writing in never ending paragraphs (write in short crisp sentences that does not bore the visitor)

Ø   Plagiarism or photo or video copyright issues could get your company into trouble.

Ø  Grammatical mistakes

If above mentioned website blunders are avoided website performance will improve significantly.

SEO And Web 2.0 – Two Interdependent Terms

SEO and Web 2.0 are two closely linked terms. To put it in simple words, SEO helps websites to survive and grow in a highly competitive atmosphere. To get a complete idea of the relationship between SEO and Web 2.0, let’s first go through the basic description of these two terms one by one.

SEO And Web 2.0 – A Basic Description:

Web 2.0 is a name given to the interactive websites collectively. These websites include all the social networking sites like YouTube, MySpace, Squidoo, Facebook, Hubpages, etc. The different types of blogs, vlogs, and Wikipedias are also covered by this term. All these sites have the concept of sharing or interaction at their core. That is to say these sites allow browsers to contribute in some way or the other toward their growth and improvement. SEO is an acronym for search engine optimization. As the name suggests, SEO is a process that helps web 2.0 sites to attract traffic. Efforts toward SEO may be made by the website owners themselves. They may enlist outside help as well. Professional help is often necessary for result oriented SEO.

Defining The Relationship Between SEO And Web 2.0:

The relationship between SEO and web 2.0 is that SEO is the key to the survival or success of any web 2.0 site. The ranking of a website is judged from the number of hits it receives. It’s necessary, therefore, to make efforts from the very beginning to ensure maximum optimization. By increasing the quality and volume of traffic to a website, it helps to improve the ranking of that website. The more search engine friendly a site is, the more visitors it receives.

How Does It Work?
 
The first step toward SEO is to make your site user-friendly. A user friendly website is appealing to eye, clearly demarcated, and simple to navigate through. The next thing that matters is the quality of content. Make sure it does not sound like sales talk. Also, the content should be original and informative. Most browsers love colloquial and friendly style of writing.  Apart from this, proper positioning of keywords is very important. There are a number of websites that you can consult for authentic information on the subject. However, remember not to stuff too many keywords in your content. This may get you some success in terms of SEO initially, but you will run the risk of being detected and eliminated by the Search Engine. Most search engines take a stern stand on the issue.

There is a complete industry of consultants who provide specialized services for SEO. Either you should have an in-depth understanding of SEO or you should hire consultants to optimize your website for a search engine. Remember, the success of your website or online business depends on it. 

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Different issues can’t be avoided even in web designing - Issues On Web Design

Different issues can’t be avoided even in web designing. Due to conflicts between differing goals and web design methods, conflicts arise. Some of them are listed below.

Liquid vs. Fixed Layouts: Web designers do not have control over everything when designing a web site. Some of the factors that they do not have control over are browser window (the web browser used), used input devices (such as mouse, touch screen, voice command, and text) and the size and characteristics of fonts available.

However, some designers choose to control the element’s appearance on screen with the use of specific width designations. This may be done with the use of HTML table-based design or CSS. Fixed width design happens when images, texts and design layouts do not change as the browser changes. Supporter of this design prefer to control the look and feel of the site as well as the placement of objects on the page. However, other designers use liquid design, as in Wikipedia. In liquid design, the design moves so that the content will flow on the whole screen or a portion of it. The supporters of this design wishes to use all the available spaces on the web.

CSS versus tables: During the days where Netscape Navigator 4 was the most popular browser, Web designers use tables to layout pages on the web. This was considered as the practical solution then. However, popular as it is, it requires dozens of nested tables even for simple designs.

With the emergence of dominant browsers such as Internet Explorer (which became more compliant to W3C), designers started to turn their attention in using CSS. Proponents of CSS say that tables should only be used for tabular data and not for page layout. In CSS, on the other hand, HTML returns to a semantic set-up. With this, search engines are able to understand what is happening in a web page. But one major downfall of CSS is the fact that control is essentially abandoned because each browser has its own trait which leads the page to have a different display.

So to avoid this stand off, you have to decide firsthand on the approach you will take when designing that webpage, here are some of the key elements you have to bear in mind:

Website Planning: It is important to plan on the kind of website that you would be establishing. Keep in mind the audience or your target market, as well as the purpose for creating the site and lastly, its contents.

Audience: The key step to website planning process is defining your target market or audience. Your audience is the group of people you visualize as the ones who would most likely visit your website. These people will be visiting your website for a purpose so it is beneficial to know the things they are looking for. To help you decide on this, you should clearly define the goal of the site and also understand what people want to feel or do when visiting your website.

Looks vs. Function: Some designers pay more attention on how the site looks rather than on how it works. Some even rely on advertisements, so that clients will find their website, instead of search engines. On the other hand, SEO’s or Search Engine Optimization consultants are concerned with how a web site works, textually and technically. As a result, designers and SEO’s end up having fights because of the differences of their concerns.

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Keeping Your Website's Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.

Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.

Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.

Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.

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Best SEO practices need to be followed so as to increase visitors to a site through SEO.

Learn The Best SEO Practices For Increasing Site Traffic
Best SEO practices need to be followed so as to increase visitors to a site through search engine optimization. These techniques help to improve a business venture’s approach for page inclusion, on-page optimization, key phrase study and approach, building of good quality exterior links and also to improve the inner link structures.
Who Needs To Follow SEO Best Practices?
Search engine visibility is the most important factor if you are planning to launch an online business. All those sites that are designed with weighty graphics, Flash, frames or any type of code that is not HTML based are the ones that require explicit optimization procedures so as to get suitably indexed by the top search engines. SEO specialists’ help you follow the best SEO practices, and assist you in avoiding the high costs of site re-design later on.
So, What Are The Best SEO Practices?
There are a number of practices which if followed guarantee proper indexation of site as well as high positioning in the top-most search engines. Although best SEO practices are dynamic, and keep changing continually, the following are some of the important ones required for good site positioning.
• Selection of the domain name • Popularity of the link• Website copywriting • Spider analysis• Robot exclusion file• Hypertext and basic links, site map• Meta tags which include title, keywords, content • File names
Best PracticesTry answering the following questions to check whether your site is following the best SEO practices –
1. Are the targeted keywords pertinent to the content of the site? And are those keywords commonly used in the search engines?
2. Does the title of your page contain the targeted keyword?
3. Does the site map included in your web page have text links?
4. Do the graphics used in your page have explanatory features that prove useful to your site visitors?
5. Are you avoiding pop-ups in your site?
6. Has your site been listed in the Open Directory?
7. Do the text links in your website contain specific keywords that direct visitors to other pages contained in your site?
8. Do you have Page Ranks for your site's home page and the other important pages?
9. Are important keywords included in the site's file names as well as directory names?
10. Do all the pages of your site have a H1 heading, and are the targetted keywords placed within the H1 tags?
Congratulations, in case your answer to all the above few questions is a ‘yes’ it means that your website is sincerely following some of the essential best SEO practices.

SEO is a well accepted marketing strategy, which helps you target the right traffic and ensure that it flows towards your website. This gives you the desired return on your investment. It is essential to an extent to hire SEO consultants who will design your website with the right content, keywords and structure. And of course, it is of utmost importance to incorporate and follow best SEO practices while designing the site so that costly mistakes can be avoided.
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The Rating Blog – A Top Ranking SEO, Internet Marketing and Online Business Blog

If one wants to reach dizzy heights in Internet marketing in a genuine and time tested manner then The Rating Blog should invariably be such a person’s place of online business pilgrimage.

The Rating Blog is the favorite of the best search engines of the cyber world and, being a highly SEO acclaimed blog, it is frequently visited by some of the expert talents of online business from whom an online business dabbler can take valuable advice. This blog is attractive in its content and interaction with its visitors.

It consists of the following sections: the Blog, The Online Business Handbook, Money Maker Monday, Asking Alan, Interviews, About, Articles and Advertise.

The creator of The Rating Blog is an online business expert who believes in showing a reliable way of achieving success in Internet marketing. According to him, there are no shortcuts to success, as many Internet marketing blogs falsely promise. Here, one can get invaluable assistance in starting and carrying on Internet business successfully. Blog marketing is fast catching on these days and the online community is infested with innumerable business blogs that offer highly useless information to which the inexperienced business enthusiasts get attracted. These are actually marketing blogs, whose main aim is just to make their blogs popular by attracting SEO traffic.

The Rating Blog is a business blog where people can get everything under the sun about online business. In the Blog section one can get current information about online business amongst useful information from other fields. In the About section one can get to know the author of The Rating Blog and find out how he feels he and his visitors are benefited by this Internet marketing blog. The Online Business Handbook contains A to Z information about online business.

In order to gain maximum benefit from this ace marketing blog one should first subscribe for this handbook that is available absolutely free, read it, visit the blog, subscribe via RSS and subscribe to the author’s newsletter. Attaining 100 % success in online business is explained in 3 simple steps. Selecting the web host, registering domain name, website promotion by buying traffic from some of the best search engines and SEO blogs and then monetizing one’s website traffic are amongst the major steps in achieving success in online business.

The Money Maker Monday and Asking Alan podcasts are unique features of this top-rated SEO blog. These are the podcasts through which the e-business expert keeps in constant touch with his visitors, clears their doubts and offers expert advice. The Interviews section of The Rating Blog consists of interview excerpts from people who have made it big in online business, so that beginners take them as examples and work their way to success.

The Articles section consists of the best Internet business write-ups. In the Advertise section one can place advertisements of his/her company, as this is one the most frequently visited amongst the SEO blogs and the response to the advertisements can be overwhelming.

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Pixel Page Advertising - The hottest advertising craze on the internet

What is next? I’ve been in marketing for many years, and just when I assume I’ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I’m talking about Pixel Ads.

So, what is pixel page? Or what is pixel advertising? Or what are pixel ads?Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a dollar per pixel and several sites are offering free Pixel Ads.

“Selling the ads on the front page of a site has been easy because they are attractive to watch and easier for site owner to get lots of traffic towards his site”, InnovativePixelPage, one of the companies selling pixel ads said. If an advertiser buys a 10x10 pixels or block or slot, it appears as a small square in the grid of small squares on the site's front page.

It is kind of strange. The site also makes advertising fun, instead of a "big, serious thing." IPP. It’s no secret that banner advertising has been gradually declining in popularity and effectiveness, and everyone has popup blockers installed to keep those annoying popup ads from screening. Pay-per-click advertisers are becoming increasingly frustrated with click scam, the high rate of unqualified clicks.

In pixel page, when visitors click on the ads that link to the advertiser's Web site, they are on these sites for hours. Already, the guys that bought the ads are reporting fabulous amount shifts.

Crazy Advertising Schemes :You’ve all probably seen innovativepixelpage.com by now; this is a website where pixel ads are displayed free in for site promotion. The site uniquely features pixel ads, periodic theme change, free monthly site status or report, new mouse rollover option to boost site rank, categorized advertisement, faster site loading supporting jpg format instead of other time consuming picture formats, real time site clicks, etc. So enjoy pixel site.

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Try to fulfill the requirements of searchengines AND visiitors by using valid HTML and high quality content with unique design.

For better websites you have to build sites which are user-friendly AND optimized for search engines.

Here are 10 strategies for better webdesign:

1. Use valid HTML/CSS code. Searchengines and users hate wbesites which cannot be read correctly

2. Try to find out the most relevant keywords of your clients. Sort them by relevancy and list the first 12-15 keywords

3. Provide useful and structured content which referes to the keywords

4. Set keywords in bold within the text. Use keywords within the title tag.

5. Use h1-headlines for the most important keywords

6. Use alt-tags for images

7- Design. Try to create an unique and attractive design. High-quality images will impress your visitors. Seach for nice images in the web but do not copy them without permission.

8. Submit your website to the most important search-egnines like google, yahoo.

9. Try to get new backlinks every weekSearchengines will love that. Be sure not to get bad neighbourhood. Only quality websites should link to you. Directoy listings will provide you with good links when they have a pagerank of 2 or higher.

10. Keep your website actual. A news section will provide visitors and searchengine with new content.
If you have not the time or ability to design a website contact an agency with long-termed experience in webdesigning and seo. Before placiong an order you should check the references. There should be at least 20 web projects from different customers.

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Comprehensive Web Design Checklist

Your Web site needs to do more than make your company look good. It has to support your overall business operations - customer service, sales and marketing and collaboration. Whether you're planning an intranet or Internet site, don't start before you check your strategy against this comprehensive checklist.

The following checklist and the associated answers will facilitate the analysis process ofr designing and building the website that allows your company to turn the corner.

1. Where did you hear about us?

2. Do you have a domain name? If not, do you have ideas on one? If so, what is it?

3. What is your company name? Do you want to use the entire name on the site, logo, and graphics?

4. Do you have special features in mind like ECommerce shopping cart, BLOG, RSS, Forms with emails, EZine, Newsletter signup, autoresponders, advertising landing/call-to-action pages, etc.?

5. Who is your intended audience? Are they regional, industry specific, company size specific, etc.?

6. Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc?

7. Describe your ideal client and the specific attributes that we'll be targeting in the website.

8. What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.?

9. What separates your company from your competition and what do you expect will draw clients to the website?

10. How do you plan to market the website?11. What company properties do you want to emphasize on the website?

12. Do you already have a logo and other graphics to be used? If not, do you want to have one created?

13. Have you identified a tagline? That would be something like "Just do it", "Reach out and touch someone", etc.

14. What keywords do you want to be found by in the search engines?

15.Please provide a list of websites that you like and don't like. Why do you or do you not like these sites?

16. Please provide a list of competitors websites.

17. Do you have ideas of the colors to be used, and colors you don't like? Please provide example sites.

18. Do you have an intended website screen size - 1024x768, 800x600, or stretch to the entire width of the screen?

19. If the site isn't the entire width of the screen do you have a preference for left or center alignment?

20. Do you have a horizontal or left-side vertical preference for the main navigation?

21. Please provide the main pages you need in the website.

22. Have you created the copy text for any of your pages?

23. Do you have existing business cards or other printed material we need to match?

24. Are you leaning towards custom drawn artwork or photographs?

Once we start designing the website we'll need the following (Note that this information will be kept in strict confidence):a. FTP access information - username and passwordb. Hosting company and their tech support phone number

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All About Off Page Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

There are two kinds of SEO, on page and off page.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity? Try the following techniques:

Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website.

Forum marketing- There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.

Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages.

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All About On Page Search Engine Optimization (SEO)

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at http://imtiaztips.t35.com/index.html.

Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.

Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

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Information about website design, flash design & web application programming

Web designing is a process of designing the electronic files through planning, concepts, ideas, creativity, thinking, language etc, which is delivered via internet in the form of web site. The main purpose of the web designing is to create a web site.

Web site interprets the information about particular topic and website design is creation and arrangement of web pages that can be done by web development that includes but not limited to; Web Development, eCommerce, CMS, Content Management System, shopping Cart, Business Website Design, Flash Website design, business development. Main intent of designing/developing a website is to promote the business, advertising, access of online products, publishing news, giving information, education, money matters, etc….

It is important that the website must be well developed and designed, not under construction, and content must be specific and neat about the particular topic, otherwise, it will not attract any visitor.

So to design and develop a website, several companies of website designing can be found on the internet, but the trick here is to choose appropriate company. One of which on the internet for web designing and web development named ImtiazTips Freelancer Web Design , is a well-established, well-experienced company, which also provides the best, qualitative, affordable services of web designing, web development, eCommerce, web, shopping cart, logo design, etc..

For more information, visit the site ImtiazTips Freelancer Web Design