Thursday, December 31, 2009

Monetizing websites with Google's AdSense changed the web landscape

Monetizing websites with Google's AdSense changed the web landscape and allowed thousands of people to consider living offline from online income seriously. The follwoing are Google Adsense tips, links and resources.

Where should I place Google ads on my pages?
The Google "heat map" that shows the zones that they suggest perform best for Google ad placement.

Six AdSense optimization tips for forums
The Google Adsense weblog offers up "AdSense optimization tips for forums", which includes a forum-specific heat map and 5 other tips to getting the most from Adsense in your forums.

Smart pricing and your Adsense account
Jen releases some interesting information about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less, with the result being that one poorly converting site can "smart price" an entire AdSense account.
Not having access to advertisers conversion rates, publishers are left guessing with respect to how their sites perform for advertisers. I suppose Google wants us to err on the side of caution, and remove adsense from our sites that we suspect are not converting well for the advertisers?

Inside AdSense: The facts about smart pricing
After this, Google steps up to provide a few facts about smart pricing and how to ensure you're maximizing your revenue. While it does provide some information, I'm not sure it dispells what was reported at the site linked to from above.

100% Google AdSense: Tools, Tips and Resources
A fantastic post covering heaps of tools and articles focused on helping you get the most from the ads on your site or network. If you are not familiar with the links in this article, put some time aside and get to know them and implement or use some of them and hopefully you will notice the difference in your AdSense revenue!

Track Google AdSense Clicks via Google Analytics
A little JavaScript that allows you to track Adsense clicks in Google Analytics. I'm always leery about monkeying with Adsense, and I couldn't find any official Google endorsement of this (i.e. use at your own risk), but the concept is interesting nonetheless.

Looking at Google AdSense Placement on MySpace
Loren Baker over at Search Engine Journal takes the time to document the AdSense ad placement in various types of MySpace pages.
Knowing that Google and MySpace partnered to set this up, there's a good chance that the performance of these ads are tightly monitored, so this could be a study worth checking out.
Loren points out this about the ad targeting: ... I am single and have lived in Brazil and Japan. Most of the ads served to me are for Singles Sites where I can meet Brazilians and Japanese women. That’s some very tight ad targeting by Google.

Google Adsense Section Targeting
A Google Adsense optimization tip that may be worth trying out as it might help to avoid Public Service Ads and off target advertising.
Note that they say it may take up to 2 weeks before our crawlers take into account any changes you've made to your site. I'm assuming this means the addition of these tags. Strange as AdsenseBot tends to be so quick...

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