Online video marketing is an extremely effective and hugely successful strategy used by many businesses that hope to improve their online presence and promote their products/services. The reason why online video marketing is so successful is because of the amazing reach potential of the internet, which has indeed shrunken the world into a very small place. Today people from all corners of the world are able to buy products online which had previously been a rather troublesome task. Marketers have caught on to the fact that videos have a better impact that just textual content and that when right combination of both are used, it becomes almost child’s play to drive targeted traffic to their websites. Another factor that favors online video marketing is that search engines give a higher ranking for websites with videos that are search engine optimized.
Advantages Of Online Video Marketing
Online video marketing offers a lot of advantages. Here are a few of them.
• Online videos can take your website from being lost amongst multitudes of other websites to being a website with a distinct identity of its own as videos help in building the brand name.
• When you ensure that the video is short, interesting, attention grabbing and offers the right message you will promote your products/services with little effort on your part as they may become viral videos!
• Search engines offer higher ranking to websites with video content that have keyword rich descriptions and tags.
• It is useful in building links. The more you distribute the videos to various video hosting websites, the more links lead back to your website.
• It can be useful in lead generation too as many websites offer viewers an option to sign up for their newsletters.
• This strategy can be analyzed easily as many of the video hosting websites display the number of times the video has been viewed and downloaded, the click through rate and it is also easy to measure the conversion rate.
• Online video marketing can also be done via emails using the services of professionals who stream the videos on their servers ensuring that there are no large attachments or bandwidth problems.
• Most often the most successful videos have been those produced by amateurs using basic digital cameras or even their mobile’s camera.
Online video marketing is a chance for businesses to aim the videos at their target market. They can use promotional videos, how-to videos, product launch videos or even just send a personalized greeting to their customers. This will help them build a long lasting relationship with their customers, building loyalty as well as ensuring that the customers will not be able to forget them. When done the right way online video marketing can change fortunes almost overnight.
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