1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.
2. Forgetting about or not allowing enough bleed.
A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work
3. Using obscure fonts and not embedding or outlining them for output.
We've all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.
4. Supplying print ready artwork using spot colours or rgb
There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.
5. Allowing design illiterate clients to lead you round the houses
The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money.
Visit also for More info.: http://freedownloada2z.blogspot.com/
Showing posts with label graphic designers. Show all posts
Showing posts with label graphic designers. Show all posts
Sunday, October 10, 2010
Sunday, July 25, 2010
How to earn big money from your logo designs(Winning Logo Design)
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.
Buy Low - Sell high In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What you'll need is either a pen and paper or in todays modern fangled world a mouse and computer to produce your designs. Pop along to your local electrical retailer and see what offers they've got on for computers. Alternatively make one yourself out of an old radio and a broken down TV. Hey presto a fully functioning desktop publishing empire for the price of a cup of tea.
Look close to home for design inspirationNow that you're fully set up to produce quality logo designs, you've actually got to come up with some rather fancy ideas. A good place to go for inspiration is the front living room where you'll be amazed to find lots of branded products just waiting to be copied and served up as your own logo design ideas.
Another place you might want to look at is your own kitchen. Go on, take a look in your fridge - it's brimming with things like cream cheese, beefburgers and probably some skanky vegetables. If that doesn't inspire you to create, I don't know what will Hands up who wants a logo?Your hardest task in making your logos pay for your living is going to be finding anyone vaguely interested in what you have to offer.
Once you've asked your small circle of friends and family for the umpteenth time whether they want to pay you to produce a logo for them, its time to look at advertising your services to a wider audience. Try producing a TV commercial using a movie camera and the help of a local TV production crew. Once your ad is shown on primetime TV those orders will start to rolling or they would have done, but for one fact on this journey of self discovery we forgot to build ourselves a website or leave a contact number for people to call.
In hindsight remember to have a website designer build you a logo design website before you spend thousands on producing your tv ad. OK, for arguments sake lets say we had a website ready beforehand and now we've got something like 200 logos to produce, how are we going to cope? Outsource, my friend and soon like this article recommends - you'll be earning BIG BIG moneys baby. Damned right.
Visit also:http://plrarticlecollecton.blogspot.com/ & http://plrarticlecollecton.50webs.com/
Buy Low - Sell high In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What you'll need is either a pen and paper or in todays modern fangled world a mouse and computer to produce your designs. Pop along to your local electrical retailer and see what offers they've got on for computers. Alternatively make one yourself out of an old radio and a broken down TV. Hey presto a fully functioning desktop publishing empire for the price of a cup of tea.
Look close to home for design inspirationNow that you're fully set up to produce quality logo designs, you've actually got to come up with some rather fancy ideas. A good place to go for inspiration is the front living room where you'll be amazed to find lots of branded products just waiting to be copied and served up as your own logo design ideas.
Another place you might want to look at is your own kitchen. Go on, take a look in your fridge - it's brimming with things like cream cheese, beefburgers and probably some skanky vegetables. If that doesn't inspire you to create, I don't know what will Hands up who wants a logo?Your hardest task in making your logos pay for your living is going to be finding anyone vaguely interested in what you have to offer.
Once you've asked your small circle of friends and family for the umpteenth time whether they want to pay you to produce a logo for them, its time to look at advertising your services to a wider audience. Try producing a TV commercial using a movie camera and the help of a local TV production crew. Once your ad is shown on primetime TV those orders will start to rolling or they would have done, but for one fact on this journey of self discovery we forgot to build ourselves a website or leave a contact number for people to call.
In hindsight remember to have a website designer build you a logo design website before you spend thousands on producing your tv ad. OK, for arguments sake lets say we had a website ready beforehand and now we've got something like 200 logos to produce, how are we going to cope? Outsource, my friend and soon like this article recommends - you'll be earning BIG BIG moneys baby. Damned right.
Visit also:http://plrarticlecollecton.blogspot.com/ & http://plrarticlecollecton.50webs.com/
Friday, June 25, 2010
How to win new graphic design clients and keep old ones coming back
Everybody likes to see big fat pay cheques coming in, hell some of us even deserve them from time to time but what makes a client keep handing over the readies over and over again and how can you as a lowly graphic designer among a sea of equally unidentifiable no-marks hope to secure new graphic design or website design contracts? Best read on my friends as we give you the insider knowledge to equip you in this never ending rat race to swindle your fellow man
A winning smile costs nothing
Think back over the last week or so and see if you can remember anyone giving you the time of day in the street, a simple 'good morning' or a cheery smile from a beautiful stranger as you go about your daily routine. It didn't happen did it? Why? Because you've got a face like a bag of spanners, you're walking around as miserable as sin and you're giving off bad vibes. In short your whole lousy operation stinks. So how do we turn this around? Next time you have a new client down to the office for a meeting, go up to them and plant a big sloppy kiss on their forehead. You never know they might turn around and sign that big 5 figure sum graphic design contract.
It's not all about the money
Sometimes, the old adage 'a dog is for life - not just for christmas' rings chillingly true. If you've ever considered or contemplated suicide based on the fact your clients have been leaving in droves and the only regular graphic design job you've secured in the last 3 months is a flyer design for 'disco Stu's' 70's night down at the church hall - on a wednesday night, then it's high time you looked at yourself square in the mirror and worked out why. Bad breath? Crooked teeth? Inability to stop yourself scratching your privates in public? No, the real reason your clients are leaving you high and dry is because you're too mean. Throw in a few freebies, offer to cook your client a lovely lasagna dinner for two, buy them a kinder surprise. Anything to curry favour that isn't going to break the bank is worth its weight in gold. And that's a fact, fact fans!
Dress to impress
Anyone who was anyone in the eighties will remember 'power dressing'. 6 inch stiletto heels, shoulder pads set to stun and low cut tops with peep hole bras. By and large businessmen today are reluctant to go back to cross dressing in order to win that all important contract and prefer to go along the tried and tested route of wearing dull grey slacks and loafers. Remember Elton John didn't get where he is today by dressing like the boy next door.
Brainstorm until you haemorrage
If you can't work out why you're losing money hand over fist and your client base has dried up to a thin wafer like crust, get your team involved and crack some skulls! Sometimes the best people to tell you where you're going wrong are your terrified and hate filled staff. Jim over in scanning has been sat there feeding off his resentment for not fulfilling his life for the last 10 years. Use him - he's got a brain up there hasn't he? Margaret the lady who comes by the office to sell sandwiches - again, could she be put to better use sat in the spare room paid to think up a marketing strategy to win over your rivals clients? If not think and think again until it hurts. Remember its your ass on the line here. Above all remember 'skull cracking' is fun and if a few eggs get broken in the process, hey that's life in the fast lane buddy.
Delegate, don't vegetate
We've all done it at some stage. Tried to cope when our world is falling apart, attempting to juggle the accounts, the graphic design work you have in and trying to bone up on web design for beginners in order to make ends meat. Here's a tip. Don't bother. That's right you heard. Research has shown that the best way to overcome a problem or situation is to sleep on it. If you've just about had a basin full its time to hit the sack and forget about it. Take it easy, kick back and have a beer. Feels good doesn't it. Don't forget to always have someone on hand who can cut the slack when you've lost the plot. A right hand man is someone to offload problems onto at a moments notice and then slink back to your chair safe in the knowledge he probably isn't going to quit his job any time soon what with a new baby at home and a mortgage hanging over his shoulders. Too many graphic design managers just do't know when to distribute the work. Remember the immortal words of Homer Simpson 'If a jobs worth doing well, don't bother"
Right, you're now armed with some invaluable insider information to get things back on track. Don't screw up and you'll do just fine. Now get out there and nail that son of a gun.
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design. [The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
A winning smile costs nothing
Think back over the last week or so and see if you can remember anyone giving you the time of day in the street, a simple 'good morning' or a cheery smile from a beautiful stranger as you go about your daily routine. It didn't happen did it? Why? Because you've got a face like a bag of spanners, you're walking around as miserable as sin and you're giving off bad vibes. In short your whole lousy operation stinks. So how do we turn this around? Next time you have a new client down to the office for a meeting, go up to them and plant a big sloppy kiss on their forehead. You never know they might turn around and sign that big 5 figure sum graphic design contract.
It's not all about the money
Sometimes, the old adage 'a dog is for life - not just for christmas' rings chillingly true. If you've ever considered or contemplated suicide based on the fact your clients have been leaving in droves and the only regular graphic design job you've secured in the last 3 months is a flyer design for 'disco Stu's' 70's night down at the church hall - on a wednesday night, then it's high time you looked at yourself square in the mirror and worked out why. Bad breath? Crooked teeth? Inability to stop yourself scratching your privates in public? No, the real reason your clients are leaving you high and dry is because you're too mean. Throw in a few freebies, offer to cook your client a lovely lasagna dinner for two, buy them a kinder surprise. Anything to curry favour that isn't going to break the bank is worth its weight in gold. And that's a fact, fact fans!
Dress to impress
Anyone who was anyone in the eighties will remember 'power dressing'. 6 inch stiletto heels, shoulder pads set to stun and low cut tops with peep hole bras. By and large businessmen today are reluctant to go back to cross dressing in order to win that all important contract and prefer to go along the tried and tested route of wearing dull grey slacks and loafers. Remember Elton John didn't get where he is today by dressing like the boy next door.
Brainstorm until you haemorrage
If you can't work out why you're losing money hand over fist and your client base has dried up to a thin wafer like crust, get your team involved and crack some skulls! Sometimes the best people to tell you where you're going wrong are your terrified and hate filled staff. Jim over in scanning has been sat there feeding off his resentment for not fulfilling his life for the last 10 years. Use him - he's got a brain up there hasn't he? Margaret the lady who comes by the office to sell sandwiches - again, could she be put to better use sat in the spare room paid to think up a marketing strategy to win over your rivals clients? If not think and think again until it hurts. Remember its your ass on the line here. Above all remember 'skull cracking' is fun and if a few eggs get broken in the process, hey that's life in the fast lane buddy.
Delegate, don't vegetate
We've all done it at some stage. Tried to cope when our world is falling apart, attempting to juggle the accounts, the graphic design work you have in and trying to bone up on web design for beginners in order to make ends meat. Here's a tip. Don't bother. That's right you heard. Research has shown that the best way to overcome a problem or situation is to sleep on it. If you've just about had a basin full its time to hit the sack and forget about it. Take it easy, kick back and have a beer. Feels good doesn't it. Don't forget to always have someone on hand who can cut the slack when you've lost the plot. A right hand man is someone to offload problems onto at a moments notice and then slink back to your chair safe in the knowledge he probably isn't going to quit his job any time soon what with a new baby at home and a mortgage hanging over his shoulders. Too many graphic design managers just do't know when to distribute the work. Remember the immortal words of Homer Simpson 'If a jobs worth doing well, don't bother"
Right, you're now armed with some invaluable insider information to get things back on track. Don't screw up and you'll do just fine. Now get out there and nail that son of a gun.
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design. [The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
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