A free information resource providing articles, interviews, tips & tricks, tutorials and more, dedicated to helping future webmasters and existing webmasters create and maintain successful web sites.
Saturday, September 28, 2013
100% conversion rate on your website visitors
Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.
This trend is bad news for the television networks!
The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.
To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!
The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!
All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.
For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.
Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.
The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.
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Wednesday, May 22, 2013
What Newbies Need To Know About Using Pay Per Click Ads To Generate Traffic
What Is Pay per Click
This is one of the more expensive methods of generating traffic, but provides an instant stream of visitors to your site. There are a number of companies offering pay per click advertising, such as Google, Yahoo and Overture, to name but a few. The most well known is the Google Adwords program, which I will use to illustrate the principles of pay per click.
You may have noticed the ads displayed on the right hand side of Google's search page results. Each ad is associated with a “keyword phrase” (e.g ladies golf clubs) and is displayed next to the search results when someone searches for those keywords.
These ads are known as contextual ads because they are displayed on pages where the content is closely related to the keywords associated with the ad.
You will also come across these ads when you visit certain websites. The same principle applies and the theme / topic of the page matches the keywords associated with the ad. In this instance, the webmaster will receive a payment from Google for displaying their ads. This program is known as Adsense.
How Does Pay Per Click work
Place your ads with Google Adwords and pay for every click that takes a visitor to your site.
The price per click is determined by the popularity of the keyword and its position in the list. Prices generally vary between a few cents and $5 but can be very much more for some keywords.
There is no fixed price for a specific keyword or the position where it's displayed on the page. The advertiser specifies the maximum amount they are prepared to pay and then Google uses this and other information from all the other advertisers to work out the position of each ad. Exactly how this is done is outside the scope of this article and many books have been written on the subject.
You can open a free “Adwords” account with Google Adwords. They have very good online help screens and examples to help you set up your campaigns.
If this method appeals to you, you can at a later stage spend a lot more time specializing in the numerous strategies that have been devised to make this technique successful. In common with all advertising, the secret is to continually test and improve on the performance of your ads. The bottom line is quite simply, if you make more profit than the cost of your ads, you are on a winner. If not, stop immediately and try something else!
A good idea is to get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
Thursday, May 26, 2011
The Internet is the ultimate 'equal opportunity employer'
The Internet is the ultimate 'equal opportunity employer'. Anybody can start a membership business on the Internet. All that is needed is a subject, a website and the tools to build the site. You can start a membership website business but the question is should you?
Many people that decide to start a home based membership website business are destined to fail because their motivation and expectations are completely unrealistic. Before you attempt to start a membership website business you need to do a reality check.
First, if you really think that you can build a couple of web pages, invest little or no money, time or effort and start making an income tomorrow, you are so wrong. Building a business…any business…takes time. It also takes a monetary investment, a lot of effort and energy, and, above all else, patience, passion for the theme of the website, and a drive for success.
Almost equally important is the need to have realistic economic expectations when undertaking a home based membership website business. A home membership website internet business provides many rewards such as working in the comfort of your own home, avoiding a stressful commute, being your own boss, setting your own hours, no dress code, etc., etc., but anyone that is also expecting instant riches is sadly mistaken.
Study the opportunities of a membership website business carefully. If you have the personal traits required to succeed then select the theme that seems to fit your own particular interests or talents. What is a good choice for one person may be a very poor fit for someone else. The common thread that applies to everyone is that you must passionately believe in what you are doing and anything less than total commitment isn’t enough.
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Friday, October 1, 2010
The internet is the hottest place today to earn cash.
The internet is the hottest place today to earn cash. If you are planning to start an online business, then you first need to know that although the internet will potentially generate a lot of cash for you, it doesn’t mean that you will be able to achieve success overnight. You still need to work hard even if it is an online business.
And, if you want to become successful with your new online business, you need to market it on the internet. You have to remember that if you have a new website, no one knows about it and if someone knows it exist, he or she wouldn’t care. You have to market your products by marketing your website. It's how it works in the internet. It is also important to remember that marketing on the internet is different from marketing in the real world. In fact, even the most experienced marketers in the real world have hard time marketing in the internet. It is a new kind of marketing and it will require different strategies to make things sell.
There are free ways to market in the internet. However, these free ways can be a pain. Unless you are a really good writer, it is often very hard to catch people's attention in the internet. If you are just a beginner in the world of internet marketing, then you might want to try out Facebook. Here, marketing is easy, effective, and is very cheap.
Facebook is basically a social networking website where each member will build their own network of friends. Here, people will be able to communicate and have lots of fun with the different applications available. With over 60 million active subscribers and still continuing to grow, you will obviously see that Facebook is definitely the place to market your products or services.
You don’t have to worry about traffic as with the amount of people logging in and out each day, you know that you have your clients here. All you need to do is get them to your website. After becoming a member at Facebook and building your own network of friends and also after completing your profile, the next step is to start using Facebook Ads to market your products or services.
Facebook Ads is basically a pay per click advertising tool offered by Facebook to its members and is used within the Facebook website. The great thing about Facebook Ads is that it will let you decide your target clients according to interests, age, gender and other general information. You will also be the one to decide the daily budget for the advertising.
This way, you will be able to try out your advertising without investing a lot of cash. If you are just beginning to advertise, don’t expect to get results right away. It's all a matter of trial and error. Besides, nobody's perfect. You have to find out what your target market wants in an advertising campaign or what will get their attention. With Facebook Ads, you will be able to do this.
So, if you are just starting out with your online business and you want to promote your products, services and your website in the internet, you might want to try marketing in Facebook Ads. Here, marketing is a lot more fun, cheaper and also very effective.
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Sunday, August 22, 2010
How To Choose A Web Designer That Won't Rip You Off
Choosing a web designer for your business is a minefield. The industry is unregulated, is fragmented, has a wide variety of pricing and is plagued by "cowboys". So how do you choose?
Prices vary tremendously, so first you need to shortlist companies that are clearly reliable and reputable. So how do you do this? Check how long they have been established as Web designers as the industry is known for it’s “here today, gone tomorrow” operations.
A company that has been around for a few years is much likely to be a safer bet than the one man start up that is offering discount prices. Who would you trust more - the car dealership there has been established 10 years or the new one that has just sprouted up last week? hile their website may tell you how long they have been established, this may not necessarily be the correct information. Of course, limited companies will file records at Companies House which you can check to see how long they had been established. However, a far easier and quicker option is to check how long their website domain name has been registered .
You can do this and typing in their Web address into the Whois lookup search box. This gives you information on the registrant, their address and the date the domain was first registered. While this is not entirely foolproof, it does give a good an indication and you should be wary of any company where a domain name is only a year or two old.
Look at their track record. They should have a good portfolio of the sites they have built available to see via their website, as well as customer testimonials. Their portfolio is a good indication of their design skill -- if you like the websites in their portfolio, then they are likely to satisfy you on the design side.
Check the company works from an office. Web design is an industry with a multitude of different operators -- from freelance work at home designers to large new media agencies. If the company works from an office, it is more likely to be still here next year than the guy who just does it from home.
Does the company have online marketing expertise? Look for a company that it is experienced in marketing websites online as they can give you lot of free information to help market your website. Not all designers know about online marketing.
While the above tips are not exhaustive, I hope they go some way to helping you choose a good web designer.
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Comprehensive Web Design Checklist
The following checklist and the associated answers will facilitate the analysis process ofr designing and building the website that allows your company to turn the corner.
1. Where did you hear about us?
2. Do you have a domain name? If not, do you have ideas on one? If so, what is it?
3. What is your company name? Do you want to use the entire name on the site, logo, and graphics?
4. Do you have special features in mind like ECommerce shopping cart, BLOG, RSS, Forms with emails, EZine, Newsletter signup, autoresponders, advertising landing/call-to-action pages, etc.?
5. Who is your intended audience? Are they regional, industry specific, company size specific, etc.?
6. Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc?
7. Describe your ideal client and the specific attributes that we'll be targeting in the website.
8. What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.?
9. What separates your company from your competition and what do you expect will draw clients to the website?
10. How do you plan to market the website?11. What company properties do you want to emphasize on the website?
12. Do you already have a logo and other graphics to be used? If not, do you want to have one created?
13. Have you identified a tagline? That would be something like "Just do it", "Reach out and touch someone", etc.
14. What keywords do you want to be found by in the search engines?
15.Please provide a list of websites that you like and don't like. Why do you or do you not like these sites?
16. Please provide a list of competitors websites.
17. Do you have ideas of the colors to be used, and colors you don't like? Please provide example sites.
18. Do you have an intended website screen size - 1024x768, 800x600, or stretch to the entire width of the screen?
19. If the site isn't the entire width of the screen do you have a preference for left or center alignment?
20. Do you have a horizontal or left-side vertical preference for the main navigation?
21. Please provide the main pages you need in the website.
22. Have you created the copy text for any of your pages?
23. Do you have existing business cards or other printed material we need to match?
24. Are you leaning towards custom drawn artwork or photographs?
Once we start designing the website we'll need the following (Note that this information will be kept in strict confidence):a. FTP access information - username and passwordb. Hosting company and their tech support phone number
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Thursday, August 12, 2010
So That's What Goes On A Website Home Page
In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.
It's especially important to make a strong and clear presentation on the home page if you want perfect strangers coming from a search engine to spend more than 10 seconds on the site when determining whether or not it is relevant to them. Getting business from such strangers is one of the major payoffs of having a web site, and they lack the patience of someone who has already had contact with you or been referred by a trusted source.
Therefore, a home page must make it possible to answer these questions within 10 seconds:
* What is being described or sold here? What kind of business is this?
* Why should I do business with this company rather than its competitors?
* What should I do to find out more or get in touch?
In judging web sites for the Webby Awards, I have seen as many rich, large companies as small ones overlook the first essential for a home page - set the context. Orient the visitor.
The perfect stranger may need to know things that you assume everyone already knows, such as:
1. What business are you in? Include a commonly understood industry name or the generic name of your primary product or service prominently in the home page copy, if it's not already part of your business name or in the tag line. When this information isn't plainly and obviously stated, many visitors are screaming to themselves, "What IS this?" as they hit the back button on their browsers.
2. Who do you serve? So many businesses - banks, restaurants, dentists - leave it unspoken what state or province and even what country they are in when that's essential to someone figuring out whether or not this business meets their needs. When location plays a crucial role in service, make it unmistakable where the business is. Other times, the answer to this question is more subtle. You need to indicate that you work with Fortune 500 companies, or mostly with authors, or with ambitious fitness professionals and health club owners.
3. Why should someone do business with you? The best kind of answer to this question involves presenting the benefits someone gets from buying your products or services. Indeed, I recommend putting such benefits right in your home page headline. For instance, for a caregiving support site I created this headline: With Support, Caregiving Becomes a Rewarding Journey. For a site about a book on outstanding women scientists and artists, the headline read: Learn From Accomplished Women Role Models How to Create a Fulfilling Lifelong Career. Note the inviting tone of these headlines. Within the paragraphs of the home page copy, refer again and again to what customers get and what makes you different from competitors.
4. What should I do next? Even though you provide navigation links for people to choose where to go next at the site, it's effective to say explicitly what someone with such and such an interest should do. Your call to action might have more than one part, such as: To learn more about how Hyana Heights Club helps you stay healthy and fit, click here. To book your free tour and complimentary aerobics class, click here.
Use these guidelines to create or redo a home page, and you'll enjoy a significantly improved response from your web site both from people landing on your site from search engines and those already somewhat interested in what you offer. There's much more involved in turning web site visitors into customers, but you'll certainly thereby have laid the groundwork for a reasonable return on your web site investment.
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Saturday, July 31, 2010
The Internet has made this world an open enterprise.
The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.
At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.
Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.
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Tuesday, July 20, 2010
How the Internet Has Forever Changed Marketing
In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that's where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.
Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. "The internet has changed the dynamics of the business world, necessitating from 'old marketing' techniques to 'new marketing' techniques" (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.
By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don't have time to waste. By simply adding this feature, websites are ensuring more visits to their site.
Social networking is a huge way to market to consumers, with 34% believing that businesses should be involved with a social network, while 51% believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.
With all of the "new" technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format that is easiest for them. By capitalizing on the efficiency of the web, businesses can track past search results, and optimize their pages for future searchers. Businesses can also measure numbers of web visitors, website conversion rates (Leads / Visitors), lead conversion rates (Sales from Leads / Leads), and costs per lead or per sale. With the abundance of the marketing tools available online, websites create a relationship with future and current visitors in a cost efficient and "green" way.
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Wednesday, July 14, 2010
10 Great Tips On How To Design A Card
2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.
3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.
4. There are embellishments you can use instead of a stamp or sticker. These are often dimensional and add a lot to the design of your card.
5. Make certain you have appropriate glue. Carefully consider the adhesive you want to use. A glue gun works well for heavy items but will wrinkle most papers. Glue dots and strips are handy for many design gluing jobs. I really like the glue stick that says"heavy duty" on the label, it is good for almost any paper and dries smooth and clear.
6. Design the words next. Think about what you want the card to say. Do you want the greeting or message on the inside or on the front of the card? You can use rubber stamps for this, stickers or computer generated greetings. There are so many fonts available that every card can be unique.
7. Lay your design out on the card before you attach the different elements. Check to make sure it all fits and that you like the design. Glue everything down and making sure all pieces are secure.
8. Now look at the inside of your card. If you are going to put a message there think about layering it on other paper to match the design on the front of your card. Attach these pieces to the inside of the card.
9. Check out the whole card now. Are you happy with the design? Does it need anything extra like colored brads or buttons? Is there part of the design that would look nice colored in with marker, colored pencils, chalks or watercolors?
10. I believe a card is not finished until the fiber is added, both inside and out. Matching colors from the design, take two or three strands of coordinating ribbon, yarn, metallic thread or wire and tie into a knot. Trim the ends so it looks the way you want it. Attach with your glue gun and you are done with the card.The envelop please! To put a final touch on your design decorate the envelop to match the card. Use your markers, chalk, stickers and stamps to create an envelop that is as gorgeous as what’s inside.
In very little time you can create a special and unique card and envelop using your own design.
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Tuesday, July 13, 2010
You Can Write Ads Too
If you are in the business of Internet marketing, you probably read many advertisements each week. If you have the desire to improve your ad writing abilities, take the time and look at other ads. Don't just skim over them and dismiss them. Actually take the time and study which ads grab your attention. Take those that are appealing and copy them to a file.
Set aside some time and look at those ads that caught your attention. Look at each individual ad and see what part of that ad grabbed your attention. Make a list of the points that were appealing to you and things that you feel would catch the attention of others.
Now that you have identified some things that you believe made these ads successful, it is time to use that information for your own benefit. At first, substitute your product or advertising information in some of the ads that you like. Then start making small variations to these ads to make them original. Keep working in this fashion and pretty soon, you will be thinking up your own variations and original ads that will sound catch as well.
This is one way to get the creative juices flowing. Most people have a difficult time getting new ideas for ads. Using other successful or appealing ads as a guideline, can sometimes get you over the hump and started towards writing your own successful ads. Don't just substitute your product or business idea into another ad and leave it at that, make it your own work.
Advertising is such an important part of your online business, so spend some time and work on your ad writing abilities. With a little practice, you will be amazed at the thoughts that start flowing.
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Saturday, July 10, 2010
Website Design - Boost the Look and Feel of your Website
For communication, promotion and selling, internet and website are the two most effective and relevant medium today.Websites are representing enterprises these days. When communication, information dissemination and marketing can be made through websites, then everyone will try to make their websites acquire a unique place in design, usability appearance and in search engine visibility. There are large numbers of website designing companies today, yet how many of them are meeting the requisite criteria, need to be studied.
If your primary objective is to do e-business or internet marketing through your website then this article will help you making an effective website.Whether you are required to make a basic business website to inform about your company, product and competitiveness, then a tailor made website design can carry the information, in an appropriate way. Your website should work as a loyal representative to the potential buyers who will prefer to start dealing with you seeing your website.You can reflect your objective as well as what you are through your website.Your website should have a balanced yet attractive graphics and text contents to ideally represent your company.
Web designers, Content writers and Web Developers are three vital positions for a website development firm and for the business organizations that develop websites by setting up an independent web development unit. Since the graphics of your website attract online visitors to your website,content should make them feel getting solid,stable and reliable services from you.If you have option selling online then you should take care of an easy navigation and simple steps to complete the buying process.
When outsourcing website designing comes into your consideration then there are competent web development firms who can offer you entire services from web designing, content writing, Search Engine Optimization, to including additional features to your website as per your instruction.Usually web development and internet marketing firms keep them updated about latest products and processes relating to website design and development. These offshore website design and development firms provide services within the given time period.
If you have website for internet marketing and that does not generate leads for your business then you may consult an internet marketing company.In web development firm you can also find internet marketing professionals.How to design a SEO friendly website by which it comes first in searching can be guided by an internet marketing company.The design, content will be made in a search friendly way.
Make sure your website is navigation friendly, not used heavy images, graphics, different image background in different part of the page, and consider the importance of using JavaScript. Appearance, usability, information availability and information accessibility are four crucial parts of a website which are interrelated and none should be ignored. The role of a web designer is not only to put color and make graphic or flash work on the website but also to ensure a beautiful, and a justifiable appearance of the website.On the other hand content writer, SEO professional and web developer strive to make the website not only informative and SEO friendly but also justify the objective of developing website.
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Monday, June 21, 2010
Paint Like Monet Using Photoshop Paintbrush Tool
Learning to use the paintbrush in Photoshop is easy with Photoshop Fast Track. You will be creating original works of art within minutes.The Photoshop paintbrush has more uses than you might imagine. When you get good with the paintbrush you will be able to create some awesome graphics.
Photoshop has two types of paintbrushes you will be using.
Airbrush:
The first type of paintbrush available in Photoshop is the airbrush. This paintbrush tool is very much like using a can of spray paint. It virtually sprays the paint onto the image or canvas.
Photoshop gives the user maximum control by allowing you to adjust the diffusion or amount of pain being applied as well as the speed with which it is applied to the canvas. There are also many different brush sizes and shapes you can use.
Paintbrush:
The paintbrush tool is more like using an actual paintbrush and applying paint by hand. Much like using a real paintbrush the virtual paintbrush in Photoshop applies paint in much more even distribution compared with the airbrush tool.
You will have fun experimenting with the different options available for creating digital works of art using the paintbrush in Photoshop.
The best thing about it is that you don’t have to worry about mistakes as you would on a traditional canvas using real paint.
This is especially true if you are working in layers. If you don’t like your results simply delete that layer and try something else.
Free daily email tips on mastering Photoshop and also view a Free articles. This is a a short video shows you how to remove "red-eye" from a photo.
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Monday, June 7, 2010
Getting The Upper Hand With Photoshop Layer Sets
Anyone who plans on spending any length of time wandering the halls of Photoshop should consider learning how Photoshop layer sets work. Layers are crucial to the entire mechanism of Photoshop design and enhancement.
The Photoshop “Layers” palette maintains a precise history of all your keystrokes… so you don’t have to remember anything.
Layers can be likened to your command post, so it behooves you to spend some time in there. Let’s take a brief look around right now.
Hmm, looks complicated, doesn’t it? Well, unlike a lot of other functions inside Photoshop, Layers really is pretty simple.
Basically, it isolates different sections or transformations so you can work on them without affecting the rest of the image.
Which really comes in handy when you find yourself up against the wall and need to start that particular enhancement over: just throw that layer away.
Your Photoshop Layers box will automatically create a new layer for you for some changes, but you can also create a new yourself.
On your top menu bar, click “Layer,” then “New.” You’ll see a brand new, empty layer appear inside your Layers box. Notice that it has been highlited and the “background,” or original, layer is not.
The highlighted layer is the active layer, meaning that’s the one you’re presently working on. To activate a different layer, simply click on it, and Photoshop highlights (activates) it for you.
Becoming aware of this one function is essential for successfully working in layers.
(Note: Photoshop CS2 lets you activate multiple layers.)
Once you have a few layers inside your Layers dialog box, try clicking the eyeballs next to each one.
You’ll see that in this way you can visually isolate layers so you can tell exactly what it is you’re working on.
At times, you will find yourself creating many, many layers for a single image. When that happens, it gets difficult to find the layer you want to affect.
The solution to this problem lies in creating groups, or “layer sets.” Grouping layers allows you to place them into a folder. (In Photoshop CS, first link the layers, then choose “New Set from Linked” on the side menu of the Layers box.)
In Photoshop 7, you create a group by choosing each one, then clicking “Group with Previous” inside your Layer option in the top menu. Or you can click the tiny folder icon at the bottom of the Layers palette and drag the layers into that layer when it appears, then click the collapse arrow to the left of the set folder to hide the layers inside the folder.
If you want to get rid of the set folder later, highlight it, then click Layer, Delete, Set, then choose either “Set and Contents” or “Set Only.”
Some versions of Photoshop require you to choose your layers and then “Shift-Click” on the bottom folder icon to create a set folder. In Photoshop CS2, you can align layers by choosing View > Show > Smart Guides.
Like all the other fabulous Photoshop functions, Layers offers almost limitless ways to affect your photos and the way you maneuver around inside Photoshop itself.
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Wednesday, May 26, 2010
How to Put Video on your Website: The Basics
Video is an extremely powerful medium. If you use eye-catching videos on your website chances are you will capture your website visitor's interest. Moreover, if you put video on your webpages, search engines will love you and will push your website in the top pages of their search results.
There are a lot of ways to implement videos on your website. Let's discuss some basic issues in this article.
You have two options (from the website visitor's perspective) when you want to put video on your website. Either let the visitor wait for the download of the entire video file and then view it, or use streaming techniques to immediately start playing the video file when the page loads. Streaming video becomes more and more popular every day.
Many web designers or webmasters think that the process of creating a video, editing it and uploading it to the website is a pain. The truth is that it does take time to do it, but it's not that complicated.
What you should pay attention to, is the bandwidth usage. Videos are real bandwidth eaters. You should also be aware of the various legal problems that may arise if you use video files that don't belong to you.
So if you decide to put video on your website you may first think if the value of the video justifies the time you need to spent to prepare the video and implement it on your website. Will the specific video help the website visitors? What technique of video implementation is better for you?
For example in a slow internet connection (56 kbps), a 1mb video file will take about 5 minutes to download. Is the value of the video high so that a visitor with a slow internet connection will wait for the file to download?
In other words, if you want to put video on your website make sure it's a good one. One that adds real value for your website's visitors and enhances your website's quality.
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Tuesday, May 4, 2010
Could The New Google Spider Be Causing Issues With Websites?
I started digging into this and you'd be surprised at what I found out.
First, let's look at the timeline of events:
In fact, it was in this thread: http://www.webmasterworld.com/forum3/25897-9-10.htm that the bot was first reported on. It concerned some posters who thought that perhaps this could be regular users masquerading as the famous bot.
Early on it also appeared that the new bot wasn't obeying the Robots.txt file. This is the protocol which allows or denies crawling to parts of a website.
Speculation grew on what the new crawler was until Matt Cutts mentioned a new Google test data center http://www.mattcutts.com/blog/good-magazines/#comment-5293. For those that don't know, Matt Cutts is a senior engineer with Google and one of the few Google employees talking to us "regular folk." This mention happened in November.
There wasn't much mention of Big Daddy until early January of this year when Matt again blogged about it asking for feedback. http://www.mattcutts.com/blog/bigdaddy/
Much feedback was given on the accuracy of the results. There were also those that asked if the Mozilla Googlebot (known as "Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)" in your visitor logs) and Big Daddy were related, but no response was made.
Now I'm going to begin some of my own speculation:
I do in fact believe the two are related. In fact, I think this new crawler will eventually replace the old crawlers just as Big Daddy will replace the current data infrastructure. http://www.textlinkbrokers.com/blogs/comments/310_0_1_0_C/
Why is this important?
Based on my observations, this crawler may be able to do so much more than the old crawler. For one, it emulates a newer browser. The old bot was based on the Lynx text based browser. While I'm sure Google added features as time went on, the basic Lynx browser is just that – basic. Which explains why Google couldn't deal with things like JavaScript, CSS and Flash. However, with the new spider, built on the Mozilla engine, there are so many possibilities.
Just look at what your Mozilla or Firefox browser can do itself – render CSS, read and execute JavaScript and other scripting languages, even emulate other browsers. But that's not all.
I've talked to a few of my clients and their sites are getting hammered by this new spider. It has gotten so bad that some of their servers have gone down because of the volume of traffic from this one spider!
On the plus side, I have clients who went from a few hundred thousand indexed pages to over 10 million in just a few weeks! Literally since December, 2005 there's been a 3500% increase in indexed pages over an 8 week period! Just so you know, this is also the client's site that went down because of the huge volume of crawling happening.
But that's still not all.
I have another client which uses IP recognition to serve content based on a person's geographic location. If you live in the US you get American content and pricing; if you live in the UK you get UK content and pricing. As you may imagine, the UK, US, Canadian and Australian content is all very similar. In fact about the only thing noticeably different is the pricing aspect.
This is my concern – if the duplicate content gets indexed by Google what will they do? There's a good chance that the site would be penalized or even banned for violation of the webmaster quality guidelines set forth by Google here: http://www.google.com/webmasters/guidelines.html#quality
This is why we implemented IP recognition – so that Googlebot, which crawls from US IP addresses only sees one version of the site. However, a review of the server logs shows that this new Googlebot has been visiting not only the US content but also the content of the other sections of the site. Naturally, I wanted to verify that the IP recognition was working. It is. This leads me to wonder then; can this browser spoof its location and/or use a proxy?
Imagine that – the browser is smart enough to do some of its own testing by viewing the site from multiple IP addresses. If that's the case then those who cloak sites are going to have problems.
In any case, from the limited observations I've made, this new Google – both the data center and the spider – are going to change the way we do things.
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Saturday, May 1, 2010
Web 2.0, A Guide For Newbies
So in reality Web 2.0 is not really an upgrade. Instead it refers to the current state of trends in the web. So if someone wants a Web 2.0 website, they may be referring to a website that has a popular style of design, a social component, or uses a specific technology or some combination of those three.
Take a look at how to design a site that uses Web 2.0 design conventions. First stop the page background. The background of a page is generally either very light (more common) or very dark (less common). This simply follows a good trend of making text on a page contrast highly with the background for easier reading.
A background may have stripes or something similar, but the most common aspect is a slope at the top, fading down to some other color that continues throughout the background of the rest of the page.
When it comes to logos, they tend to be very simple. Usually they contain nothing more than the name of the site. Words may be spaced closely together, along with alternating colors different words. There are only two or maybe three bright colors in the logo. The most commonly used combination is orange and blue, although green and red are not too far behind. There's usually a small reflection of the logo right below it.
Next stop is the page elements. Web 2.0 design normally displays rounded corners. If the background does not have a gradient at the top, some round-cornered area of the site will. This are set in bright colors. If there are only two or three colors in the logo, those colors are all that is used in the other elements of the page. Simple and clean, that Web 2.0’s trademark!
As for the social aspect of the websites, this might come as a surprise but there’s nothing has truly changed here. Once again its guest books, discussion forums and so on. The only difference is that instead of giving general feedback on the site as a whole, your site visitors can now comment on specific articles and updates. Another cool change is that your visitors can now rank individual pictures instead of just telling how much they like them.
The advances in technology make it possible for such feedback to often result in instant changes in the site. But that does not mean this was not possible before. It only meant that the current technology makes it easier to isolate and extract those people who are spamming with comments or artificially trying to raise the rank of some item. Simply put, Web 2.0 provides option for social interaction and that can go a long way towards giving visitors a sense of involvement in the site.
As for the technology associated with Web 2.0 sites it is Ajax, which stands for Asynchronous JavaScript and XML. Here is another way to look at it. Before, you would load a web page up in your browser, possibly even fill out a form, then click on a submit button. At that point, that page would disappear, and a new page would load with information based on what you had filled out and/or clicked on the previous page.
With Ajax, Javascript is used to update the page you are on without the need to load up a new page. Let’s say you are on a forum board and found at the bottom of a series of messages is the reply field. You put in your reply and hit the submit button. Instead of loading up a new page with your reply on it, your reply is immediately added to the bottom of the list.
Ajax can make a website run much more spontaneously, if used properly that is. However, like everything else on the web it can be abused. So think twice before doing anything else. Also, make sure that everyone can access your website equally. You will need to include non-Ajax options for using your site as well; otherwise the traditional pages will reload.
Although most web-surfers will have no problem using Ajax, still consider that your target audience may not be a typical cross-section of web surfers. Your audience may be primarily older people that don't update their computers as often. Or maybe your audience is full of people that are likely to turn Javascript off. Just make sure you carefully evaluate whether using Ajax is worth it for your site.
So what else could we expect for the web in the distant future? A possible Web 3.0? Well, only time can tell. What's important is that you keep a close eye on the current online trends, remember these changes daily. Since a lot of users will judge your business based at least partially on how current your website appears. So give it some thought…
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Friday, April 30, 2010
Why Are Online Web Tutorials So Popular?
The first reason why individuals should consider signing up for online web tutorials is that there is a wealth of options to choose from in the way of these online courses. One can choose a course ranging anywhere from Internet 101 to a more advanced online web tutorial that can update established Internet users with new and improved Internet options. The wide array of online web tutorials provides individuals with so many options to choose from in the way of online classes relating to Internet use.
Another reason why individuals interested in learning more about the Internet should choose online web tutorials to address this matter is that it is an extremely convenient way to learn about the Internet. One who wishes to take classes on the Internet can do so online in the comfort of their own home without having to commute to a community college or sit in traffic along the way to an establishment of that type. Also, online web tutorials are convenient as they allow the individual to learn about the World Wide Web on their own time and the student does not have to report to class on a specific day at a certain time. The convenience feature which one will see by signing up for an online web tutorial is priceless.
Individuals who would like to learn more about the Internet and are considering signing up for an online web tutorial should know that this route is also much more cost efficient than a physical classroom tutorial would be. Since the individual is taking part in the web tutorial online, they would not have to worry about paying for books or classroom time as they would in an informational web class in a classroom setting. One will have to pay some amount in order to take a web tutorial online however it will be inexpensive in comparison to the price they most likely would have had to pay if they had taken the class at a college.
One who takes advantage of the online web tutorials will see that there are a wide array of options available to them in the way of online courses, they are extremely convenient and are much more cost efficient than courses at a college would be. It is easy to see why online web tutorials are so popular and continue to increase in popularity each and every day.
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Wednesday, April 28, 2010
Your Website Really Needs a Physical Address
I see it happening all the time websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.
So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.
Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration quantity of mail received, length of time at location, convenience, and of course, cost.
The good news is that you have several options that are available to you:
Using your home address: Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.
If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.
Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!
Using a Mailing Services: The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.
Using Mail Forwarding: Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.
Using a Post Office Box: The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!
In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.
There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.
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Saturday, April 24, 2010
Google To Remove All Search Engine Queries After Two Year Period
Google is the first major search engine to set such a time limit for information retention, and has pledged to begin this process. Search Engine query information can reveal much about an individual user, based on the number of queries about certain topics, which has recently sparked criticism of Googles previous policy of keeping these logs of information for an indefinite period.
In a statement released by the leading search engine, spokespersons for Google responded to this radical new policy change by explaining that it is in response to feedback form both privacy groups and government agencies, and that the new policy will provide better privacy protection for it’s users. The amount of time that queries will be kept before deletion, they explain, is the time period required by many foreign laws which state that user information must be kept for up to two years in the event that it is needed for any legal and or court proceedings.
Per this new policy of the deletion of search engine queries, Google will erase eight of the bits that form a user’s Internet Protocol, or IP address, which is identifies the computer used in a search engine query. Google also has plans to make cookies, the small files that track user visits to certain websites, anonymous under the new policy. This amount of information kept, says the company, will help to improve services and aid in the detection of fraud, and will be used for no other purposes.
Retention of these search engine query records has been a much discussed and debated issue since the demand of the Justice Department that several websites turn over their query data. Yahoo Inc, AOL Time Warner, and Microsoft Corp complied with this demand, turning over the information, to the dismay of many Privacy Advocacy groups.
Google however fought this request in court and was allowed to provide a reduced amount of this user information.
Under this new policy, the disclosure of such information to any party becomes a non issue, since, in the words of Kurt Opsahl, attorney for the digital rights group, the Electronic Frontier Foundation you can’t disclose what you don’t have.
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