So That's What Goes On A Website Home Page

In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings from competitors' and direct the web site visitor what to do if they are interested in learning more.

It's especially important to make a strong and clear presentation on the home page if you want perfect strangers coming from a search engine to spend more than 10 seconds on the site when determining whether or not it is relevant to them. Getting business from such strangers is one of the major payoffs of having a web site, and they lack the patience of someone who has already had contact with you or been referred by a trusted source.

Therefore, a home page must make it possible to answer these questions within 10 seconds:

* What is being described or sold here? What kind of business is this?
* Why should I do business with this company rather than its competitors?
* What should I do to find out more or get in touch?

In judging web sites for the Webby Awards, I have seen as many rich, large companies as small ones overlook the first essential for a home page - set the context. Orient the visitor.

The perfect stranger may need to know things that you assume everyone already knows, such as:

1. What business are you in? Include a commonly understood industry name or the generic name of your primary product or service prominently in the home page copy, if it's not already part of your business name or in the tag line. When this information isn't plainly and obviously stated, many visitors are screaming to themselves, "What IS this?" as they hit the back button on their browsers.

2. Who do you serve? So many businesses - banks, restaurants, dentists - leave it unspoken what state or province and even what country they are in when that's essential to someone figuring out whether or not this business meets their needs. When location plays a crucial role in service, make it unmistakable where the business is. Other times, the answer to this question is more subtle. You need to indicate that you work with Fortune 500 companies, or mostly with authors, or with ambitious fitness professionals and health club owners.

3. Why should someone do business with you? The best kind of answer to this question involves presenting the benefits someone gets from buying your products or services. Indeed, I recommend putting such benefits right in your home page headline. For instance, for a caregiving support site I created this headline: With Support, Caregiving Becomes a Rewarding Journey. For a site about a book on outstanding women scientists and artists, the headline read: Learn From Accomplished Women Role Models How to Create a Fulfilling Lifelong Career. Note the inviting tone of these headlines. Within the paragraphs of the home page copy, refer again and again to what customers get and what makes you different from competitors.

4. What should I do next? Even though you provide navigation links for people to choose where to go next at the site, it's effective to say explicitly what someone with such and such an interest should do. Your call to action might have more than one part, such as: To learn more about how Hyana Heights Club helps you stay healthy and fit, click here. To book your free tour and complimentary aerobics class, click here.

Use these guidelines to create or redo a home page, and you'll enjoy a significantly improved response from your web site both from people landing on your site from search engines and those already somewhat interested in what you offer. There's much more involved in turning web site visitors into customers, but you'll certainly thereby have laid the groundwork for a reasonable return on your web site investment.

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As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there?

Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news, and entertainment.

Stores: Online stores can be used to sell products on web sites and also easily interact as a point of sale service.

Catalogs: Catalog type ecommerce sites provide listings of categorized products that can be purchased for a fixed amount. Usually a shopping cart is employed which allows visitors to select multiple items for purchase.

Auctions: Auctions like EBay allow visitors to bid on items, whereas the highest bidder wins. These auctions have a time limit and also sometimes have a buy now button. A buy now button is a button that allows a bidder to end the auction and guarantee purchase by paying a set fixed price.

Forums: Forums are message boards that allow your visitors to post messages on your web site and interact with other visitors. An advantage of forums is that can they can bring visitors back to your site time and time again to post and follow conversations. If done correctly, forums can also provide large amounts of content for search engines to spider. The down side of forums is that they can make your site look bad if no one is using them, and it can be tricky to get people to use them. Also, it is wise to have forums moderated so that people play nice and don't trash talk your own site.

Articles: Articles are a concise way to convey information and provide a reason for web surfers to come to your site. In addition to providing a valuable resource to your web visitors, articles also provide content for search engine bots to spider. Adding articles to a site is essential in many SEO strategies.

Directories: Directories categorize other web sites, businesses or just about anything. Some directories are huge, like Yahoo!, while others may be very small and specific only to a small target audience. Smaller directories can often be quite useful to web visitors, particularly if the directory includes editor reviews, ratings and/or recommendations.

News: News sites generally have articles on current events. They are generally updated often and have search functions by which archives can be retrieved. An advantage of a news site is that often audiences return daily. A disadvantage is the need to constantly update the site.

Video - Video can be delivered over the Internet in a variety of ways. Some of the most popular methods are Flash, Windows Media Player, and Quick Time, though there are many others. Short clips are generally broadcast over the Internet due to bandwidth restrictions, yet as broadband penetration continues to increase more and more sites are broadcasting full-length shows and movies.

Music - Like video, music can be broadcast in a variety of forms. Many band sites are now allowing downloads of their songs in MP3 format or samples. This can be a huge promotional tool.

Games - The Internet has provided gamers a huge variety of options. Games can cost any where from free, to pay as you go, to a one time payment to subscription fees. Game sites often have loyal followings that come back time and time again, making the audience prime for advertising.

E-Print - Stories, blogs and articles are all ways people use web sites to share their ideas with written word. Many sites provide downloads of printable posters, petitions or coupons, blurring the line between print and Internet.

Many sites will utilize many of these different web site features to create powerful and complete media experiences. Many businesses have yet to fully explore the possibilities of their web sites and the Internet. As television, print and radio collide, the Internet's role in business, information and entertainment will only increase. By using different types of web site features, many web sites will gain huge advantages over their competition.

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Today, the best way to reach to the every corner of this world is by developing a website.

Web designing is a critical decision:

Today, the best way to reach to the every corner of this world is by developing a website. It will just be a matter of few clicks and you will be in front of anyone who may be sitting anywhere in this world. That is the charisma of internet and websites. However, when you talk about websites, it doesn’t mean that all you need is a web space with a particular domain name; in fact, there are a lot of other things that have to be kept in mind.

Visual appeal of your website will be the first thing that will earn you a lot of visitors. Secondly, it will be the systematic approach that you must use in presenting the web contents and information about your products as that will make you to convert those visitors in regular buyers. So, it is all about web designing in the most effective way. If you are looking to design a website, then the first option that you can always choose is to hire a professional who may let you bring your dream into reality. However, you can also do that on your own if you are having some previous knowledge about web designing. Apparently, it’s all about creativity, but, in reality, it’s much more than creativity as it requires a certain level of proficiency in dealing with specific designing tools.

Nevertheless, you can find these tools online and can proceed with your web designing. Also, spending some time on reading the tutorials on using some specific tools will always help. Also, there are so many languages and scripts that have to be understood in order to create a nice and unbeatable web design. You can also choose as if you require static web pages or dynamic web pages.

However, it will be relatively difficult and will involve greater awareness about technologies to create dynamic web pages as you may have to use JavaScript, Actionscript and other such scripting to make your web site lively.

To create dynamic contents, flash is another thing that can be used and in most situations, it will be the better idea to do that as there are some softwares that help you to produce graphics according to your liking. Although, it takes some time and efforts to produce a dynamic page with flash animations, but, it can really uplift the visual appeal of your website which is absolutely important.

However, when you will be designing your website, you must understand that it should not include so many heavy graphics including pictures and other electronic contents as they can hinder the speed of your web site. It is the basic thing of designing a web page as if your site will take time to get loaded, you will end up losing customers as no one have the time to wait for your site to load, especially, when they have other options to explore.

So, keep it simple, yet powerful along with a simple and comprehensible navigational structure which is momentous as well. Also, pay a sufficient attention to scaling and color scheme of your website to exude that professionalism that can grip the imagination of a casual visitor.

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Local Businesses and Web Sites

It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.

A Local Business Web Site Example:

Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region the service provider covers. Nonetheless, many visitors from around the globe are likely to stumble across the site if it is well marketed.
Offer Non-Geographic Specific Products and Services

If a local business does not offer some sort of product or service that is available to the global market, than these web visits are wasted. The solution is simple. Local businesses that expend effort marketing their web site should also consider offering additional products or services that can be purchased by the global market.

Product Options:

Options for our example - a car cleaning service - could include T-shirts, hats, cleaning cloths, wax and/or soap. Even just T-shirts could be an additional source of revenue, whereas the seller benefits not just from the direct sale, but the advertising the wearer of the shirt will provide.

Drop Shipping Makes Offering Products Easy:

To the busy business owner, offering additional products for the sake of web sales may seem like an extra burden rather than a hidden source of revenue. Yet adding products to your web site can be very easy. By using a drop-shipper, inventory is not required. Services such as Café Press allow products to be made as they are ordered.

Affiliate Systems:

Also, if the site owner does not wish to deal with inventory and stocking products, affiliate systems can be used for revenue. Affiliate systems allow site owners to signup for revenue sharing programs with other companies. An affiliate program allows site owners to offer the products or services of other companies while getting a commission on sales generated from the site owner’s site.

In short, if you run a business that operates on a local basis only, and also maintain a web site, it may be well worth your while to expand to the global market by adding products or services that can be sold around the world.

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