Marketing products on the net through PPC advertising is much simpler with the use of PPC tools and techniques. These PPC tools assist an advertiser in all the ways to develop a perfect ad for his product thereby saving a considerable amount of his time and efforts. All that an advertiser needs is a good knowledge of putting these tools into use and getting maximum benefits out of them. Besides, using the PPC tools and techniques is not a big deal as online help is available and hence anyone can use them very easily.
Features Of PPC Advertising Technique
Although, there are many marketing techniques available online, people choose the PPC method, due to its special features like instant visibility and good returns on investment. Moreover, PPC tools and techniques make the job of an advertiser very easy which otherwise could be a great task for him. Some of the special features of PPC technique are
• It is a cost effective method of marketing.
• It provides higher visibility on reputed search engines at a lower cost.
• The rate of conversion of visits into sales is comparatively high.
• You can draw maximum number of targeted traffic.
• It gives instant results.
• It provides easy management and accountability.
PPC Tools Available For The Marketers
‘Keyword’ is the core of PPC method of advertising. Those who are efficient in picking out the right keywords and framing an appealing ad are the ones who succeed in the online market. While you are using the PPC method to advertise, you need not sit at length and guess for appropriate keywords for your ad, but pick them out from the well designed PPC tools and techniques available on the net. Some of the common PPC tools available are
• Keyword Analyzer: This is one of the PPC tools and techniques, which help advertisers to select the most appropriate keywords. This tool is very easy to use. The user has to enter a search term and this tool provides instant results by showing a list of relevant keywords for the particular search term. It is definitely better than the individual guesswork and you can build a targeted list within the matter of seconds.
• Click Fraud Detector: This is the most important of all PPC tools and techniques, which helps a marketer to fight against click frauds. It helps you detect which of your clicks are fraudulent them so that you need not pay for the clicks of a fraudulent customer.
In addition to these common PPC tools and techniques, there are many tools provided by different networks, which offer guidance that is more advanced to the marketers who opt to use them.
Pay per click otherwise known as PPC is an effective advertising method used by various search engines and it definitely provides more advantages than other types of advertising. However, all this is impossible without the PPC tools and techniques.
Monday, December 31, 2012
Friday, December 28, 2012
Advertising using Power Words
Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.
New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.
Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.
Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.
Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.
Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.
You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.
The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.
Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.
The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.
more info... http://seotipstraffic.blogspot.in/
http://zifreelancer.blogspot.in/
New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.
Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.
Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.
Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.
Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.
You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.
The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.
Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.
The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.
more info... http://seotipstraffic.blogspot.in/
http://zifreelancer.blogspot.in/
How to get a job at an Ad Agency?
Getting a job at an ad agency is having tons of creativity. Advertising business is all about creativity; once the creative juices begin to flow the rewards are overwhelming. A good degree can take you places. Any course or a degree at a reputed university or an advertising school is a big advantage. People with fewer resources can utilize the Internet to maximum, as lots of material regarding advertising is available online, learning from the comfort of home. Having internship experience counts when trying in an ad agency. Internship provides ample exposure to the advertising industry and basic training can be skipped after getting a job. It is better to opt for an entry-level position as this makes your foundation in advertising very strong.
Many successful people are known to have started from the bottom most position. This provides us with an opportunity to work outside the job zone assigned which helps to learn the tricks of the trade. Even if future doesn’t look bright enough in the present institution this experience will certainly count when looking for a job elsewhere.
The resume is an important part of the job search and should reflect the creativity of the applicant. It should be amusing and at the same time professional too. Addressing a letter to the Creative Director of the company can be of good help. Find out thoroughly about him before writing a letter, which might also help in creating an impression during the interview. If the response is taking time don’t hesitate to post another letter. Calls are usually not appreciated as most of the people at an ad agency are busy round the clock and professionals at a higher position have to deal with many projects at once.
Look out for people in your the network which can sometimes fetch opportunities through references. These networks can be a source of information about the seminars, educational workshops and local advertising clubs. Doing voluntary work for special events will be worth the effort because if the work is really eye catching it will be appreciated by the guests who visited the event and one of them can be a potential employer.
If the big break seems real far its better to start freelancing rather than wasting time. Try creating original work and approach ad agencies and small business with your work. This can spice up the on-going job hunt. A graphic designer and a copywriter will have an advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are personal versions of a published ad. A little bit of twist can sometimes result in a better ad than the actual one. Even if it isn’t this sure will bring you opportunities in small local businesses.
Start with businesses residing in your locality like the grocery store or the butcher’s shop. Later on approach television and radio stations. They always have vacancies for commercial writers and need a helping hand to develop programs. Since the income is less in these type of jobs its easier for a beginner to get a job.
Many successful people are known to have started from the bottom most position. This provides us with an opportunity to work outside the job zone assigned which helps to learn the tricks of the trade. Even if future doesn’t look bright enough in the present institution this experience will certainly count when looking for a job elsewhere.
The resume is an important part of the job search and should reflect the creativity of the applicant. It should be amusing and at the same time professional too. Addressing a letter to the Creative Director of the company can be of good help. Find out thoroughly about him before writing a letter, which might also help in creating an impression during the interview. If the response is taking time don’t hesitate to post another letter. Calls are usually not appreciated as most of the people at an ad agency are busy round the clock and professionals at a higher position have to deal with many projects at once.
Look out for people in your the network which can sometimes fetch opportunities through references. These networks can be a source of information about the seminars, educational workshops and local advertising clubs. Doing voluntary work for special events will be worth the effort because if the work is really eye catching it will be appreciated by the guests who visited the event and one of them can be a potential employer.
If the big break seems real far its better to start freelancing rather than wasting time. Try creating original work and approach ad agencies and small business with your work. This can spice up the on-going job hunt. A graphic designer and a copywriter will have an advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are personal versions of a published ad. A little bit of twist can sometimes result in a better ad than the actual one. Even if it isn’t this sure will bring you opportunities in small local businesses.
Start with businesses residing in your locality like the grocery store or the butcher’s shop. Later on approach television and radio stations. They always have vacancies for commercial writers and need a helping hand to develop programs. Since the income is less in these type of jobs its easier for a beginner to get a job.
Thursday, December 27, 2012
How To Make Money With Clickbank – Basic Steps
1. Create A Sign Up On Clickbank – If you are a starter and don’t know how to make money with Click
bank, you will have to create a sign up on Click bank at first. Just provide
all the details correctly in the sign up form otherwise you could not log into
the member’s area and have access to the products on Click bank.
2. Choose Which Click Bank Products You Would Promote – You can make a choice from more than nine categories of products.
A great variety of Click bank products such as PC software, and electronics
will be at your fingertips and you should select the product that has great
demand in the niche market and you can use its promotion to earn easy money in
real time. Nothing can be so smart and effective like Click bank to make money
very fast.
3. Select And Target The Most Important Keywords – Make sure that you have not chosen very competitive keywords for
Click bank product promotion as it might consume most of your time to earn
ranking and money as well. Envision which keywords the common visitors would
like to search and try to target them for maximum result. In this way, you will
be able to achieve ranking for the targeted terms very fast and make money very
easily.
4. Create A Free Landing Page And Link It Up With Clickbank
Sales Page – You can
select a squidoo lense or a blogger platform to build a free and professional
landing page containing some of the promoted product information and directly
link it up with Clickbank product sales page. The vendor not only keeps track
of all those clicks on your affiliate link that are converting into sales, but
also pays you a nice commission on each of these sales leads
5. Generate Maximum Possible Traffic Through The Landing
Page –By using a solid marketing strategy including blog posting,
article submission, bookmarking and other popular methods, you can produce
maximum possible traffic through the landing page. If the volume of generated
traffic is high, you can expect to earn more money in commission.
6. Regularly Check Your Marketing Methods – This is the vital process for making sure that you have a nice
income using the platform of Clickbank. Just check out the exact number of
visitors coming through the submitted articles, their relevancy and worth and
your landing page click through rate. It would help you estimate how productive
your sales and marketing approach on Clickbank is.
Wednesday, December 26, 2012
Authentic work from home based job opportunities
Terrible
time of recession many companies are looking forward to hire people who are
willing to do home based jobs for those companies. Many companies outsource to
freelance home based workers to cut off their budget. Technically those home
based workers are not employees of the organization. So the companies can save
a lot of money on several benefits such as provident fund, health insurance,
etc.
The reason which attracts people to work at home for the company
is that the payment is usually higher as the company doesn’t have to spend
money for benefits. Also the freedom of working on your own without having a
boss is the best thing about these kinds of jobs. So basically it’s about
searching an authentic and satisfying home based job to earn a living. In
recent times most home based jobs are being offered in the customer service
industry. These companies hire home based workers in order to save their money.
But they always demand high quality performance from you as they are paying you
a good amount of money. There are few companies where you may have to pay a
certain amount of money to sign up to that company.
Small companies often prefer home based workers as they can’t afford
to provide high salaries like the huge companies. Small companies encourage
these home based work ideas to attract qualified employees. You can search for
these kinds of jobs in local newspapers or sites like TIMESJOBS.COM. Many of
these positions are for data entry operators, Internet marketers, and Web
Designers.
Internet content writing is another authentic and profitable home
based job that many people don’t take seriously. You can easily sign up as a
freelance content writer to companies that provide internet content for their
customers. Well, writing contents can be a profitable job at home, but if you
want to earn a good amount of money then you have to increase your skills in
content writing and become an expert writer. Only expert writers can earn a lot
of money by taking direct orders from clients.
In my opinion you should approach those home based jobs that
demand an initial deposit unless it’s a renowned companies like Airtel or
Vodafone. Most of the authentic jobs are being advertised by different
companies on many online job boards such as Monster.com, Naukri.com,
Timesjobs.com etc. Also most of the reliable companies will demand a resume and
the completion of a company application. Getting a reliable home based job
needs a lot of research.
Related Links: Computers Technology & Internet Business
The Money making of a Niche ::Free Data Entry Work ::Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software
The Money making of a Niche ::Free Data Entry Work ::Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software
Online Marketing Solutions & Virtual Office Assistant.
Online marketing services are presently in high demand and
can prove to be a solid source for income. All those who are seeking for the
online visibility of their businesses need to find out how best can be their
strategy to market their websites effectively on the Internet by consulting
with a web marketing company. That’s especially where your individual Internet
marketing skill set will come into play.
Every small to medium business owner looks for reliable ways
to drive more sales and traffic in a difficult economy of 2012 and a skilled
Internet marketer can offer them fully effective solutions to gain high search
ranking and visibility in a cost-effective manner. Frankly, online marketing
services can be a prospective business which you should consider to include in
your list of money making ideas for 2012.
Virtual Office
Assistant:
The Virtual Assistant (VA) is an ideal home business idea
for making money fast and in a more reliable way. It takes not so much
investment and skill set to start your business as a virtual office assistant –
as you might have done these things in the past for earlier employers.
Since businesses want to cut costs and suspend employees in
a slow economy, they might feel interested to outsource your office assistance
service in order to save significant amount of money. In addition to this,
small business firms who are making efforts to cut short their investment on
resource and pull in more business during tough times, using a virtual
assistant can give them more time to pursue other profitable business
activities. A virtual assistant can be a low cost and profitable home business
for making money that would make your living even through hard times.
Saturday, December 22, 2012
Just what is Intelligent Explorer? For your safety, you really need to know
I
recently hit, by mistake, what I thought was an Explorer upgrade option. It turned out to be a pop-up appearing
legitimate but really was not. It uploaded a product called Intelligent
Explorer on my machine. What a
nightmare.
I
did some research on the web and found messages like this one from a BullGuard
Antivirus Forum.
Another message from spywareinfo Forum
goes something like this:
"Hey
I'm having issues with something called Internet explorer toolbar - Intelligent
explorer. I can’t find a way to remove it from my comp and I really don’t want
to reinstall windows. I've used spybot, ad-ware, and cw shredder but nothing
seems to work."
It
appears that Intelligent Explorer allows other software to be downloaded to
your machine and this is where the problem occurs. What is even more remarkable
is that by downloading Intelligent Explorer, their license grants them the
right to install software add-ins on your computer at their will. Take a look at what the software license for
Intelligent Explore says (go to http://www.ieplugin.com/terms.html to read it
all):
"You
grant to us the right, exercisable by us until you uninstall the Software or
this agreement is otherwise terminated, to provide to you the Service of
downloading and causing to be displayed advertising material on your computer,
through ‘pop-up’ or other display while you use your browser. You acknowledge and agree that installation
of the Software may automatically modify toolbars and other settings of your
browser. By installing the Software you
agree to such modifications."
The
company, IBC incorporated, is incorporated in Belize. I really can't believe this license!
One
end user found highly objectionable pop-up advertisements generated by this
software bundled with Intelligent Explorer in the form of extreme pornography.
I
have yet to break this.
Intelligent
Explorer is a plug-in, which can create a new home page, as well as start up
and endless loop of pop-ups. You can remove the view bar, but then starting up
Internet Explorer will cause it to reappear.
I asked some friends to help, and no one could tell me what to do.
This
is what I did:
I bought a copy of a program called XoftSpy
and it removed the software. It took two scans and a reboot to do it. This is
not an advertisement for this product.
They advertised it was free, which it was to run, but then I had to buy
it to actually fix anything. It cost me $40 and I am sure that there are
freeware products out there as well, but that is what ended the nightmare for
me. Other spyware products I have seen out there include spybot, NoAdware,
Spyware Eliminator, Pal Spyware Remover, and Spyware C.O.P.
Let the buyer beware!
About Encryption and Making Your System Secure
What does encryption do for me?
Encryption and cryptographic software has been used in many
different ways to make systems more secure.
This article discusses only a few ways that such software can make your
system more secure, including:
1) Encrypting your email
2) Encrypting your files
To programs are mentioned that will help encrypt
information. There are many more programs out there that will help, but these
programs are good and a good place to start as any. They have the added benefit
of both being free with source code available.
Will encryption stop people from accessing my
information?
Encryption simply makes it harder for people to gain access
to important information, like passwords or sensitive information in a file.
The first thing you should know about encryption is that the algorithm that is
used to encrypt can be simple or more complex and that affects how securely
what you have encrypted is protected.
Encryption systems have been broken when the method of encryption is
understood by hackers and is easy to break.
Why bother to encrypt my email?
It should be noted that email is far less secure than paper
mail for two very good reasons: first,
electronic data can be accessed easily over an Internet and secondly,
electronic data is really simple to copy. There is a very good chance that
someone has snooped around in your email despite your best intentions to stop
it.
How do I go about encrypting my email?
There are many programs out there that can help you encrypt
your email. A very popular one is PGP
(Pretty Good Privacy) or its Gnu offshoot GPG.
PGP (http://www.pgpi.org/) self-describes itself this way:
This "is a program that gives your electronic mail something that it
otherwise doesn't have: Privacy. It does this by encrypting your mail so that
nobody but the intended person can read it. When encrypted, the message looks
like a meaningless jumble of random characters. PGP has proven itself quite
capable of resisting even the most sophisticated forms of analysis aimed at
reading the encrypted text."
Why bother to encrypt my files?
The answer to this boils down to what you store on your
computer. If you have financial data
with important information like social security numbers, email addresses,
account numbers and passwords, then you open yourself up to losing very
valuable information. Most corporate
Internet security employees will attest to the widespread theft of very
valuable information. As long as you are connected to the Internet you are
vulnerable.
How do I go about encrypting my files?
AxCrypt File Encryption Software (http://axcrypt.sourceforge.net/)
Self-described as "Free Personal Privacy and Security for Windows
98/ME/NT/2K/XP with AES-128 File Encryption, Compression and transparent
Decrypt and Open in the original application."
Sunday, December 16, 2012
Introducing Session Management Php, Mysql Part-l
A session
manages the interaction between a web browser and a web server. For example, a
session allows an application to track the items in a shopping cart, the status
of a customer account application process, whether or not a user is logged in,
or the finalizing of an order. Sessions are essential to most web database
applications.
A session has two components: session
variables and a session identifier (ID). The
session variables are the state information that's related to a user's
interaction with an application. For example, the session variables might store
that the user's shopping cart contains five items, what those items are, their
price, what items the user has viewed, and that the user is logged into the
application. The session variables are stored at the web server or database
server, and are located using the session ID.
When a session is started, the user's browser is given a
session ID. This ID is then included with subsequent requests to the server.
When a browser makes a request, the server uses the session ID to locate the
corresponding session variables, and the variables are read or written as
required. In practice, session variables are typically stored at the web server
in a file (the PHP default) or at the database server in a table.
Shows how the
session variables for Beth's session are identified and stored in the web server
environment; the session ID distinguishes between Beth's session and other users
of the system.
Using sessions, all of the variables that represent the state
of an application don't need to be transmitted over the Web. The session ID is
transmitted between the browser and server with each HTTP request and response,
but the session data itself is stored at the server. The session ID is therefore
like the ticket given at a cloakroom. The ticket is much easier to carry around
and ensures that you get back your own hat and coat. Storing variables at the
server also helps prevent accidental or intentional tampering with state
information.
The session ID is usually transmitted as a cookie . A cookie is a named piece of text that
is stored in a web browser, and is sent with HTTP requests, like data sent with
the GET or POST methods. You can find out more about cookies
from the interesting Cookie Central web site at http://www.cookiecentral.com/faq/ or more formally in RFC 2109
at http://ietf.org/rfc/rfc2109.txt?number=2109.
Free Download
Free Download
Saturday, December 1, 2012
Are you a PHP developer looking forward to reduce your time in PHP development?
You are
at the right place. The demand for PHP development is on the rise. And, the
companies which deliver the best results in the fastest manner will emerge as
the winners in the competitive web designing industry. You as a developer need
to take care of the following important aspects in case you want to speed up the
PHP development process.
Do you still use WordPad or Notepad for editing? Well, then you have not upgraded you knowledge. Go on and use free tools like EditPlus2 or PHPEdit. These tools will help you reduce development time and also offer some amazing editing options. If possible use an extensive IDE (Integrated Development Environment) for your development purposes.
Another important point to be remembered is that learn from your mistakes and capitalize on them in your newer projects. If you have made a mistake in your past project try and not repeat that mistake. This will help save your time as you would already be aware about the loopholes.
Whatever project you undertake, keep in mind that its pays to keep everything simple and lucid. If you write a simple code, it would be easier for you to overcome the technical hitches otherwise you can get into deep trouble if there are complex written codes. Keep in mind the objective and then go for the development.
Whenever, you write a code, make sure that you document it. This will help save your time if anything similar comes up in future. You can keep your coded with yourself or share in communities, who knows, someday someone might pay you up for your invaluable code.
Do you still use WordPad or Notepad for editing? Well, then you have not upgraded you knowledge. Go on and use free tools like EditPlus2 or PHPEdit. These tools will help you reduce development time and also offer some amazing editing options. If possible use an extensive IDE (Integrated Development Environment) for your development purposes.
Another important point to be remembered is that learn from your mistakes and capitalize on them in your newer projects. If you have made a mistake in your past project try and not repeat that mistake. This will help save your time as you would already be aware about the loopholes.
Whatever project you undertake, keep in mind that its pays to keep everything simple and lucid. If you write a simple code, it would be easier for you to overcome the technical hitches otherwise you can get into deep trouble if there are complex written codes. Keep in mind the objective and then go for the development.
Whenever, you write a code, make sure that you document it. This will help save your time if anything similar comes up in future. You can keep your coded with yourself or share in communities, who knows, someday someone might pay you up for your invaluable code.
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