How to get a job at an Ad Agency?

Getting a job at an ad agency is having tons of creativity. Advertising business is all about creativity; once the creative juices begin to flow the rewards are overwhelming. A good degree can take you places. Any course or a degree at a reputed university or an advertising school is a big advantage. People with fewer resources can utilize the Internet to maximum, as lots of material regarding advertising is available online, learning from the comfort of home. Having internship experience counts when trying in an ad agency. Internship provides ample exposure to the advertising industry and basic training can be skipped after getting a job. It is better to opt for an entry-level position as this makes your foundation in advertising very strong.

Many successful people are known to have started from the bottom most position. This provides us with an opportunity to work outside the job zone assigned which helps to learn the tricks of the trade. Even if future doesn’t look bright enough in the present institution this experience will certainly count when looking for a job elsewhere.

The resume is an important part of the job search and should reflect the creativity of the applicant. It should be amusing and at the same time professional too. Addressing a letter to the Creative Director of the company can be of good help. Find out thoroughly about him before writing a letter, which might also help in creating an impression during the interview. If the response is taking time don’t hesitate to post another letter. Calls are usually not appreciated as most of the people at an ad agency are busy round the clock and professionals at a higher position have to deal with many projects at once.

Look out for people in your the network which can sometimes fetch opportunities through references. These networks can be a source of information about the seminars, educational workshops and local advertising clubs. Doing voluntary work for special events will be worth the effort because if the work is really eye catching it will be appreciated by the guests who visited the event and one of them can be a potential employer.

If the big break seems real far its better to start freelancing rather than wasting time. Try creating original work and approach ad agencies and small business with your work. This can spice up the on-going job hunt. A graphic designer and a copywriter will have an advantage in this approach. If it’s hard to get a start create spec ads. Spec ads are personal versions of a published ad. A little bit of twist can sometimes result in a better ad than the actual one. Even if it isn’t this sure will bring you opportunities in small local businesses.

Start with businesses residing in your locality like the grocery store or the butcher’s shop. Later on approach television and radio stations. They always have vacancies for commercial writers and need a helping hand to develop programs. Since the income is less in these type of jobs its easier for a beginner to get a job.

Winning Freelance Work: Beat The Skeptic

I’ve spoken to hundreds of editors, employers, and project managers about how they choose a freelancer for a job. Whether they were reviewing job applications or considering project bids, they all had one thing in common. As every one of them started to look at the applications, they had their skeptic’s hat on.

How a Project Manager Thinks

Here are a few quotes from project managers and employers to show you exactly how they think.

1. Jaime, Editor – “The First Elimination”

My process of judging proposals is one of elimination. The first step is about a general impression. If it’s vague and unconvincing – eliminate. If it’s fluffed up but with no substance – eliminate. If it has real details and seems credibale – keep. Many times this process only leaves one person. That’s how easy it is to get a job – be credible and convincing.

2. Jacob, Project Manager - “I only believe what I see for myself.”

I read every proposal while questioning what I’m being told. Some people make things up. Most people exaggerate. Many people think they’re better than they really are. I’ve been working with contractors for a long time and I’ve found that the only way you can judge a person is by what they do.

3. Randy, Project Owner – “Don’t Tell Me, Show Me”

Don't try and impress me with ramblings. Lots of positive words strung together does nothing for me. You know, "I am keen, reliable, prompt, easygoing, articulate, generous, kind, competitive, athletic..." I have no reason to believe you’re any of those things. If you want me to pick you for the project, you have to do more than just tell me. You have to prove it to me.

How to Beat the Skeptic

It’s not about what you say, it’s about how you say it. Three small changes will make all the difference to your credibility and will get you more work more often.

1. Use Real Evidence

It’s always better to sell yourself with a real example.

Not so good – “I am reliable.”

Much better – “You will never be left wondering how the project is going because I will provide timely updates to keep you informed.”

2. Use Your Results

Telling project managers about your past results is also a good way to sell yourself.

Not so good – “I write effective web site copy.”

Much better – “With my new and improved content, my last client increased their sales by 120% in the first month.”

The second statement clearly communicates the quality and effectiveness of the work. And at the same time, it’s likely to excite the project manager into thinking that the same result could occur for them.

3. Be Specific

If you can use facts and figures to make your point, do so.

Not so good – “Most of my business is repeat, showing that my clients are happy with the service I provide.”

Much better – “96% of new clients have returned to use my services again.”

Not so good – “I have completed various similar projects.”

Much better – “I have completed 19 similar projects in the last year.”

Make these three simple changes to your bids and job applications and you’ll win more clients, jobs, and projects.

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