How to Create an Effective Survey Project Plan.

Why do I want to plan a survey?

A survey usually originates when an individual or institution is confronted with a business problem and the existing data are insufficient. At this point, it is important to consider if the required information can be collected by a survey. If you need input from a number of people, must get results quickly, and need specific information to support business decisions, then a survey is the most appropriate technique.
Many studies start with a general hope that something interesting will emerge, and often end in frustration. A careful survey plan will help you focus your project, while guiding your implementation and analysis so the survey research is finished quicker. You can then concentrate on implementing well-supported decisions.

Creating Effective Survey Plans

Depending on the scope of your survey, there could be many interrelated issues. Every survey plan should include consideration of the following six areas:

• Survey Value
• Survey Cost
• Defining the Project
• Defining the Audience
• Defining the Project Team
• Project Timeline

Survey Value

The first step in defining your survey project is to understand its scope and importance to your organization and how the information you gather can realistically benefit your work. Survey value depends on three main factors. They are:

• A clear definition of the decisions you need to make
• The relative cost of making an error in those decisions
• The amount of uncertainty the survey will reduce

To illustrate how these points work together consider Coca-Cola's decision to introduce New Coke in 1984. After conducting blind taste-tests, Coke decided to change its formula because they believed that consumers preferred sweeter-tasting Pepsi. To support this decision, they conducted several focus groups, who said that the company should not change its formula.

Survey Cost

Next, estimate the total survey cost. You want to make sure that you don't exceed your budget and realize, only after the survey is complete, that you spent more than what you intended.
A good survey does not come "cheap", although some methods are far more economical than others. Apart from human resources time, three significant costs that you incur are:

• Actual cost of creating the survey instrument
• Cost of inviting your respondents and encouraging them to participate
• Cost for data entry and analysis

Web-based surveys are considerably less expensive to conduct than traditional mail and telephone surveys because they do not include costs for design, printing, postage, mail house, telephone, call personnel, or data entry.

Defining the Project Timeline

What are the tasks and is there a specific order in which they need to be completed? Defining a project timeline will help list the entire set of tasks that are to be conducted for the survey and assign them to specific people in your company. By setting a timeline that includes each of these tasks, you can keep track of their commencement and end, and maintain control over the survey process. In the Survey Development Worksheet, we have identified a set of tasks associated with most survey projects and are presented to give you a starting point for developing your own timeline in creating an effective survey plan.

Conclusion

We have reviewed why you need to create a plan and the benefits that you can get by planning your survey. We have looked at the activities that are involved in planning a survey which include the survey value, the survey cost, defining the project, defining the audience, defining the project team and defining the project timeline.
It is important for you to create a survey plan since it will guide, direct, and coordinate the tasks required to initiate and complete your survey successfully. Although each project is unique, using a standardized planning tool will help you get the results you want from every research project.

Participation in many Toluna activities you will be awarded points.

Toluna is an online community dedicated to making your voice heard! Tell the world's leading providers of products and services what you think and earn rewards by participating in surveys. You can also express your thoughts through polls and opinions you create directly on Toluna! Let other people know what you think, and find out if people think the same as you. Polls and opinions you create on Toluna can also be included in your own personal blog or website. Every service that our site offers is free of charge, and for participation in many Toluna activities you will be awarded points.

We want you to be able to publish your content as quickly and easily as possible, for that we've developed a superb Wizard: just click on how you want to publish (poll, topic, battle, or thumb it), then add text, upload your media, choose a category, a few other details and away we go! For media, just click on the add photo icon from within a poll/topic in order to use our new uploader and media search tool, any image & videos from YouTube are supported.

Votes & Opinions 

Once you see a subject that you like, simply click on the vote/post/battle/thumb it button in the stream. The associated poll, topic, battle or thumb it will then open a widget within the stream itself. There, you can interact with it however you like – placing an opinion or just reading more.

Your Dashboard

See all your activities at a glance and get quick access to all of your content, favourites & rewards. A bar indicates how complete your profile surveys are – make sure it's at 100% to increase your chances of getting invited to relevant surveys.

My Survey Centre

A selection of Quick Surveys and regular surveys has been preselected. The points you will earn for completion, as well as the grand total, are displayed. Just click on the 'Surveys' link to access your Centre. From there, clicking on 'Start' will get the survey going immediately, either on another page or an overlay.

Notifications

Notifications let you know what's going on in your Toluna world - who adds you as friend, who voted on your content, who wrote on your wall, surveys that match your profile, prize draw winners & important information from us.

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Simply choose between emailing your customers automatically through our system, sharing a short URL which we will provide in any way you like (facebook, twitter, internal email etc.) Alternatively insert a small snippet of code on your website to generate. Since the online survey collects all of the data instantly, you can see responses in real-time.

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When you want to impress a client, influence your boss’ decision, or just make sense of all of the great market data that your online survey collected, our proprietary reporting system is sure to make your job easy. Thanks to the innovative reporting system, you can turn thousands of rows of online survey data into a colorful chart with the push of a button.

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AdWords and Your Business

Adwords or Pay-per-Click  (PPC)  advertising is, essentially, the 21st century  equivalent of direct marketing,  allowing advertisers to test  ideas in hours rather than months;  and it can be done  very effectively  for a few hundred dollars and certainly considerably  less  than  thousands. The  big  advantage  of this approach  is that you can  save  yourself a lot of money in the long run and take away the majority of  the risk involved with starting a new business.

You see, as a new entrepreneur, before the internet  became  so widespread, you would start up a business based on an idea you hoped  would be appealing to customers. Unless you had a lot of financial  backing there was no way you could research whether or not your new business idea was profitable or not.

It would require employing a market research firm and spending tens of thousands of  dollars on investigating the market. Most entrepreneurs don’t have access to that kind of money and even if they did, they  might feel  it would be spent better elsewhere such as  on  product or service development, marketing  or  other areas;  and certainly not  on simply researching  the idea.

However, with PPC mechanisms, including  AdWords, small business owners can now simply offer online visitors an idea and  immediately test their response to it to determine whether or not it will profitable. The advantage is  that this can be done with very little expenditure and it can be done in a short time span rather than  having to wait for months or weeks. Essentially, you are asking the market what they want and they are answering you in real time.

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5 Considerations for the Home Worker to Make Money Online

With a computer and high speed Internet access, the potential for the home worker to make money online is virtually limitless. When it comes to finding the right home based business opportunity, there are several things to consider. Here are the top five:

1. Are You a Salesperson?

Some people have a natural talent for sales, while others couldn't sell water to someone stranded in the desert. For the home based worker who has the ability to sell, network marketing may be the perfect home based business. Network marketing typically involves selling products in one or more niche markets, as well as selling the opportunity. Also known as multi-level marketing, network marketing pays commissions based on a percentage of your sales and on the sales of your "downline," or those you have recruited to sell the product. Each opportunity has its own commission plan, and many pay bonuses on top of commissions.

2. Are You Experienced?

If you have years of experience being a home worker, you probably have a good idea of your strengths and weaknesses. On the other hand, if you're new to being an entrepreneur, you probably need training. Look for a company that offers the tools and training you need in order to succeed. The type of training you receive can encompass everything from weekly conference calls or webinars (Internet-based seminars), to one-on-one coaching from your upline, to training manuals and other written materials.

3. Are You Internet Savvy?

If you know your way around the Internet and know something about setting up and hosting websites, the possibilities are endless. You can create your own websites, for example, and start generating affiliate revenue and Google AdSense revenue.

If you haven't the foggiest idea of how to set up and host a website, be sure to find a company you can partner with who will do the heavy lifting. There are many Internet-based opportunities for the home based worker from companies that provide what are called "replicated sites." They'll design and host your websites for you, so that all you have to do is work on marketing in order to drive traffic to your site.

4. How Much do You Want to Work?

Before selecting a home based business opportunity, honestly assess how much you want to work. If a stay-at-home mom needs extra money, she may only want to work two or three hours a day. If someone wants to quit the rat race and work full time as a home worker, money for moms simply won't be enough income. Sometimes a single home based business will provide all of the revenue a person needs, while other times you have to embark on several opportunities to diversify and multiply your revenue streams.

5. How Hands-On do You Want to Be?

Some home based business opportunities require that you be actively involved on a day-to-day basis, either in order fulfillment and customer service or in marketing your websites or businesses. Other opportunities are more passive in nature, in that you have to spend a lot of time initially, but they become self-perpetuating. If you're a home worker who enjoys being an ongoing active participant, choose an opportunity that requires you to interact with other people. If you prefer to be hands-off, select a business that will basically run itself.

Tips for Keeping Your Blog Up to Date

Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new postings on a regular basis. Not all visitors expect to see a new post as often as once a day but most blog readers expect the content on the blog to be updated on a regular basis. In most cases visitors expect new content on at least a weekly basis. However, depending on the subject matter the visitors may expect updates on a basis which is either more frequent.

Similarly visitors may not be interested in receiving this type of information more than a few times a year. Blog owners should be aware of the frequency of which readers expect new posts and should make an effort to oblige the readers with updates this often. This article will discuss methods for keeping a blog up to date including scheduling a regular time to post blogs, using publishing tools wisely and hiring guest bloggers when necessary. Finding Time to Post Daily One way to help to ensure a blog remains up to date is to schedule time to post blogs on a daily basis. This is especially important when blog readers expect new posts on a daily basis or at least several times per week. Bloggers who allot a specific block of time each day to researching, writing and publishing blogs are more likely to have a blog which is up to date than bloggers who plan on accomplishing tasks when they find time to do so.

There may still be days in which the blogger is unable to publish a new post on the blog but these days will be less frequent than if the blogger does not have a block of time strictly dedicated to keeping the blog up to date. On days in which the blog is unable to devote time to blogging, the blogger may wish to at least publish a short message explaining why it was not possible to post a new blog entry. This will let readers know you are aware of their desire to read more information but are simply unable to publish a new blog post. As long as this does not become a regular occurrence, blog visitors are not likely to stop viewing a blog simply because the blogger skips a day or two.

Taking Advantage of Publishing Tools Some blog publishing tools enable bloggers to write blog posts ahead of time and specify when each post should be published. This is an excellent feature for bloggers who want to publish new posts daily but are unable to dedicate time each day to writing blog posts. This way the blogger can dedicate a block of time each week to write blog posts and have the posts published throughout the week. This is often an easier method for many bloggers because they are able to be more efficient this way. Hiring Guest Bloggers Bloggers may also want to consider hiring guest bloggers to assist them in keeping a blog up to date. This can be a worthwhile method for bloggers who are not only having difficulty keeping their blog up to date but are also interested in providing readers with a little variety.

However, blog owners who opt for this message of keeping their blog up to date should carefully consider how the dedicated blog readers will react to this change. This is important because some readers may not be interested in reading blogs written by a guest blogger. Therefore the use of a guest blogger can actually be more detrimental to the blog than not updating the blog regularly.

Bloggers can gauge reader reaction to the use of guest bloggers in a couple of different ways. The simplest and most straight forward method is to poll the readers about the use of guest bloggers. This can be done by asking readers to comment on the issue and tabulating the comments received. Another method to gauge reader reaction is to introduce a guest blogger and compare the traffic the guest blogger receives to the traffic the blog owner receives.

Easy Article Marketing - 3 Fast Tips

The internet has opened whole new realms of opportunity and since much of it is fully automated it's quite easy opportunity too. The problem is that we weren't raised to think that you can get something for nothing, we think that if something isn't horrible and difficult it can't really work. Well when it comes to article marketing nothing could be further from the truth. It really is possible to use easy article marketing techniques to generate a ton of very qualified traffic to your website.

For those of you who aren't familiar with the term, article marketing, it's simply a way to give the search engines what they want and in return they give you what you want. The search engines are always on the lookout for quality, fresh content. You may have heard the phrase 'content is king' and that's what it's referring to.

See the customers of the search engines (anyone who does a search online) demand the information they are looking for. If they don't get it they will stop using the search engines, which is the last thing the search engines want to happen. So they will view any type of information that can keep their searchers happy, favorably.

Here comes the part that benefits you.  When you provide quality content for the search engines they will 'repay' you by listing your article at the top of the search results. (Now, of course, there is a little more to it than that. You need to pick out a keyword and include it in your article 2 to 3 times and you need to pick a keyword that gets a lot of searches but doesn't have a lot of competition).

Now that you've got the basics, here are the answers to some frequently asked questions or concerns:

1. I hate to write! Most people will say something like that. I tell them that if you find a great keyword and just write your article around that, you'll be fine. If you are selling dog toys and you find a great keyword 'best dog toys' than all you have to do is write an article listing some great dog toys and why they're great. See? The keywords will largely determine the way the article will go. It's not that hard. (and if you want to you can hire someone to write an article for you).

2. How do I find the right keywords?  For this you can use the free Google keyword tool Just plug in the base keyword and you'll get a list of similar keywords. What you are looking for is a keyword that gets around 1,500 searches a month minimum but has less than 20,000 competitors. Generally, if you stay within these guidelines you'll have a good shot at having your article show up on the first page of Google for that keyword.

3. How much does it cost? Nothing, it's totally free. The article directories will publish your articles for free (as long as you follow their rules). The only cost is if you decide to hire someone to write your articles for you, if you do that don't pay more than $10 per article.

That's it. That's the basics of article marketing. I told you that easy article marketing techniques were something anyone could do!

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The Fundamentals of Customer Relationship Management

The whole exercise of building a loyal customer base and retaining it is known as Customer Relationship Management or CRM in management jargon. Although not elusive, this has always remained a challenge for the marketers of all walks of business. Small business and home business faces upto this challenge often with an uneducated approach and with mixed results.

The Fundamentals of Customer Relationship Management

The modern customer is a free thinking individual grown up and basking in the glory of economic freedom and pampered by the new found consumerism. The culmination of these results as carefully cultivated pride. Customers of the day pride in buying often what they scarcely need. They rightfully want to be treated as important.

Building and retaining customer base demands rational; break free thinking from the business owner. A holistic view and approach allows understanding demographics, financial behavior and geographic location of the individual customer. While all three are keys to successful CRM, there is a crying need to rationally understand the financial behaviors for profiling them and later segmenting.

How Do You Apply These CRM Techniques To Your Business?

Attempting anything without the full knowledge can be disastrous. You can have three segments of customers based on financial behavior.

1.    Saving driven customers

2.    Credit driven customers

3.    Transaction driven customers

The profiles of each of these segments clearly indicate their product preferences, purchase habits & frequency, purpose of buying i,e; whether ego driven or need driven.

Take for example the first segment which possibly has a combined family savings of $5,000 plus across products whereas the next segment more or less has a similar savings available through credit account suitable for lending products. The last of the segments is driven by transaction and occasionally could qualify for any of the above category but just right for $1000 anytime.

Below these averages, customers can be treated separately with redesigned and re-priced products as they might take longer on their way above.

Reengineer Products and Services Accordingly

Non traditional products may be targeted at the first segment by direct mailing, storefront caring and packaging etc. Reengineering is no-nonsense, nonstop evolution. Success lies in answering questions such as which products satisfy both customers and the owner or which segment is the prospect for each product and how packaging communicates and translates into sales etc.

The concept of internet marketing is comparatively new.

Too many links and banners:

It has developed alongside the emergence of Internet as a cost-effective customer building platform. Companies from all over the world are crowding the Internet to take part in this ever expanding commercial phenomenon. Online marketing involves both product promotion and traffic generation.

Links and banners are used mostly for traffic generation. But too many links and banners could adverse effect your site prospects. On one hand too many links can distract the visitor and chances of his getting lost are high. Every page must have a link back to the home page so that the viewer can find his way back even if he is lost. Links may take him away from an important page to an irrelevant one. If the reader sees too many links in your site he might get irritated and leave the site altogether.

From search engine optimization perspective outbound (links that lead to other sites) are not beneficial. Some search engine algorithms take into account the number of outbound links a site has, which in turn reduces search result rankings. This is one of the reasons why having too many links in your site may cause problems. Again links placed in your site must have some relevance to your site content. If links are placed as a part of link exchange program then links should be exchanged only with sites that may be useful to your visitors. If the links lead to another site then you can loose your customers to other sites. For this reason having too many links in important pages is not a good idea. Instead of placing links in every page you can place all the links in a link page which visitors can access if they want to.

Banners are more distractive than text links. Colorful banners can divert viewer attention away from text content. Irrelevant banners confuse the viewer. Moreover banner advertisements overload the page and make it slow.  If your site is taking a lot of time to load then chances are high that you are loosing valuable potential customers to competitor sites which take less than ten seconds to load. Moreover search engine algorithms also take into account site loading time. Sometimes free hosting services introduce graphic advertisements which make your site slow. Banners should be restricted to no more than two per page. For this reason one should be careful about placing banners and links in a site page.

Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

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How to put up a magazine publishing company

Magazine publishing is one of the fastest growing industries in the country. More and more people are getting into the magazine publishing business, acknowledging the widening influence and scope of magazines. You only need to look around to see just where the industry stands now.

When before there are only magazines for beauty and clothes, now there are magazines for every conceivable subject in the planet. There are magazine for crafters and those who are gaga over scrapbooking. There is one about coin collection and antiques. There is even one that tackles the not so well known subject of ikebana.

Magazines have started to do niche marketing where they target specific readers. This is easier to do as few people will need to be informed about it.  Marketing, advertising and sales will not be as huge a deal as the marketing involved with magazines that have a diverse target market. In fact because of this, magazines that target a town or a community are also being put up to cater to smaller readers.

But putting up a magazine publishing is not as simple as it seems. It is hard to do and sometimes a headache to organize. But if you know the market and already know what to expect, starting a magazine can actually be easy to do. Here are some tips on how to put up a magazine publishing without having to go through the aches and pains in the head.

1.Look for a good market of readers

With a lot of magazines available, it will be hard to find a target of readers that have not been addressed yet. And if ever, you find one, chances are the magazine for that niche was already created years ago, only that it did not work. But hey, nobody said that you too will not succeed. When you look for target readers do not just stop on the demographics. Research on the articles that they want to see in magazines. Zero in on the products that they feel they will be able to use.  You can even make a survey on the people that they want to be featured or the people in the field that they look up to.

2. Look for famous columnists

One secret to promoting your magazine and thus ensuring the success of the venture is to look for famous people in the industry. Their names are often enough to pull some readers into buying your magazine. They will also be able to help in marketing your magazine through word of mouth and industry news. Once everybody finds out that a recognized expert in the field is writing for a magazine, they will buy the mag, even just out of curiosity. It will be a nice start.

2.Content

Even with the biggest name in the field in your magazine, without good content, your magazine will go nowhere. The number one selling point of any magazine are the articles that you will find within. Remember that having big names is just the introduction. What you need is to sustain the interest with features that they can relate to and use. To do this, you also need to hire good writers in the field. Pick one who does not only write well but one who has interests in the field. 

The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there are more and more people who have managed to turn their weblogs into cash cows that supplement their income. The number of pro bloggers is growing by leaps and bounds, but it is difficult to say whether this trend will continue.

Many bloggers dream of entering the sphere of professional blogging. There are very few people who happily devote an hour or more each day to their blog without at least occasionally wishing that they could earn some kind of financial reward for all of their work.Several models exist for making money with a blog, the most popular being to sell advertising space through Google's AdSense program or directly to a company that wishes to reach the demographic that your blog appeals to. However, there are very few people indeed who can make a comfortable living just by selling space on their blog sidebars.

A lot of the people who read weblogs are bloggers themselves, in part because of the fact that the people who use blogging technology on a daily basis are most likely to be interested in what other writers are doing with the medium. This fact begins to explain why the people who succeed in the world of professional blogging are mostly people who have devoted themselves almost entirely to learning about, talking about, and writing about blogging. More than any other topic, pro bloggers turn their attention to the phenomenon of blogging itself. A lot of pro bloggers make the topic of blogging the stunningly self-reflexive ongoing focus of their blogs.

Of course, professional blogging is destined to become much more complicated in the future than it is today. In the current moment, pro bloggers who attract the largest audiences and make the most money are mostly concerned with investigating the blogging movement and with offering advice to amateur bloggers. However, as the kinds of people who regularly read blogs changes, and the demographics of bloggers expand and diversify as blogging software becomes more user friendly, it is very likely indeed that the world of pro blogging will begin to reflect these changes. Indeed, it is very difficult to predict exactly what kinds of blogs will be reaping the greatest financial rewards five or ten years down the road. The world of pro blogging is one of constant change and flux, which is part of what makes it so exciting.

The Basics of Surfing: What Is the Right Surf Board for Beginner Surfers?

After learning how to surf from an instructor with a rental surfing board, the next step would be buying the right surfboard for you as a beginner surfer. Choosing your surfboard is one of the most important steps in surfing. If you choose the right board, then you will be able to have a better ride. However, if you choose the wrong board, you can expect to wipe out often which can really discourage you and abandon the sport altogether.

When choosing a surfboard, the first rule is to make sure that the surfboard you choose is the right width, length, and thickness. You need to remember that there are different types of surfboard available, which comes in all shapes and sizes.

The principle behind the different sizes is that the wider and thicker the board, the more stable it is in the water. The rule of thumb for beginners and if you are already an adult is that you should choose one that is 1 to 2 feet taller than your standing height. For kids, 6 to 18 inches taller is basically enough as they are lighter and therefore, more buoyant.

If you want to surf all summer long or you want to surf the entire season of surfing in your area, then you may want to make sure that you should get a board that will be able to last more than one season. You also need to pick a board that you will not outgrow in a short amount of time. However, you also want to make sure that you should get a cheap one at that in order for you to prevent feeling bad about the dents and dings that the board will usually get.

Getting a used surfboard is a great idea to save money on the surfboard but always be aware of any delamination or cuts where the foam is showing. This is a bad sign and it will mean that the board will not last really long. If you have the money for it, you can get a custom made board. Although custom made boards will cost you money, it will be made according to your specifications which means that you will be able to have a better feel for the board whenever you hit the water.

As a beginner, don’t be worried about the amount of fins that the board you choose has. This is not really a factor when you are just learning how to surf. Fins help in turning, which you will not really use if you are a beginner. And, you need to keep in mind that you won’t be making any fancy twists and turns when you are just learning how to surf.

As you can see, the criteria for the best surfboard for beginners are not really all that complicated. Always keep in mind that whatever board you choose, never fall for the board that looks really cool and decide to get a short board instead. These boards are short and narrow, which have thin edges, which are basically designed for doing fancy maneuvers by advanced surfers. Always start with longer, wider and more buoyant board if you are a beginner surfer.

After mastering the basics, you can always purchase a cool looking short board that you will be able to use properly.

eBay - Part Time or Full? How to Decide.

Going full-time as an eBay seller is living the dream: making a real income, working from home, being your own boss and all the rest of it. It's the promise of a million scams, and it's finally come true - at least for some.

What they don't tell you in the success stories, though, is that becoming a full-time eBay seller is by no means for everyone. You really, really ought to try it part-time before you even consider taking it up full-time, and even then, caution is advisable.  Before you burn your suit, here's a list of questions you should ask yourself.

How Much Do I Earn From eBay Now?

Work out how many hours a week you spend doing eBay-related things (be honest here), and divide it by the average amount of profit you make in a week. If you were doing full-time hours, would you earn as much as you earn now?

Do I Have a Good Job?

Think about what you might lose if you give up your job to focus on eBay. If you're in a well-paid job with good promotion prospects then it's well worth reconsidering: you might get a few years down the line and wish you'd stayed in your traditional job, as you'd probably be the CEO by now.

Would I Really Make Much More Money?

Unless you're selling a large quantity of small goods, most of what you do on eBay will be waiting for auctions to end - and you can wait at work just as easily as you can at home. This is why whether you would make more money on eBay really depends on what kinds of items you're selling - for low value items, going full-time could be a good move. For high-value ones, the chances are you'll hit the limits of how much money you have to invest in inventory long before you hit the limits on your time.

Is my Home a Good Place to Work?

Quite apart from anything else, you might find that the dream of home working is more of a nightmare in reality. People can start to depend on you to get things done that need to be done during the day. If you have a wife and children then they can resent the fact that you're in the house but refuse to have anything to do with them for large parts of the day. Giving in to any of these things and stopping work for a while will cause your profits to fall.

Can I Survive if it All Goes Wrong?

In the end, would you be able to get by if you had a month or two where you sold literally nothing? Or would you be desperately looking around for a job and cursing the day you ever discovered eBay? That's the real test.

If you made it through all these questions, then I guess you're cut out for the eBay life - and even if you didn't, you'd be surprised just how far you can get part-time. In our next email, we'll show you how to think like the eBay elite: the PowerSellers.

Using PayPal on eBay

PayPal and eBay were made for each other - and now that eBay own PayPal, using them together is getting even easier.

What is PayPal?

People with PayPal accounts can send money to each other securely online. You can deposit money in a PayPal account from a bank account or a credit card, and withdraw money to your bank account. It is the most common way of paying on eBay, as well as being in widespread use on the rest of the Internet.

Opening a PayPal Account.

It's very easy to get a PayPal account. Just go to www.paypal.com and click the 'Sign Up' link. As a buyer, you should get a Personal account - you can always upgrade later if you decide to start selling. Then all you need to do is enter your address, phone number and email address, and create a password, and two secret questions. You'll be emailed a confirmation, and then you're done!

If you want to deposit money into the account now, then you need to register a credit or debit card or your bank details, and if you want to withdraw money then you need to register your bank details. There's no need to do anything like that just yet, though.

Paying with PayPal.

Paying with PayPal is very simple. When you win an auction and click 'Pay Now', you'll be given a list of payment methods the seller accepts. You should always check what the seller accepts before you bid, as there are still some sellers who won't take PayPal. If the seller does accept PayPal, it will already be chosen for you on the payment page.

Now you just need to press 'Next', type in your PayPal username and password and confirm the amount you want to pay. The first time you pay with PayPal you will need to enter the details of your card or bank account, but after that it will remember for you.

Becoming Verified.

You might have noticed that there is a limit to how much money you can send or withdraw using PayPal before you need to be verified. Verification has two steps. First, PayPal deposit some very small amounts of money in your bank account and you need to tell them how much they deposited. Second, they need to phone you to confirm your address and phone number. Once you've done that, all the limits on your account will be lifted. Log in at paypal.com and click on 'Get Verified' for more information.

While you've been paying for your items, what you might not have realised is that eBay occasionally offers money off coupons. But where do you get them? The next email tells you all about it.

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