So you've outlined your web video, have all of the information that you need and you're ready to go out and begin filming the video that will increase traffic to your site and inform millions of people about a certain topic. However, there is only one problem. As you sit outside, or in your living room, you look through your camera's viewfinder only to find that the lighting is off. While you see that the lighting needs help, you don't know what to do. However, there are a couple of quick tips for lighting your web video that will give you the light you need, and get rid of the light you don't.
If you want to have a beautifully lit web video, than you will want to engage in 3-Point Lighting. This is a great way to light any type of web video, and it also ensures you will stay away from hotspots and shadows, which can ruin a video. 3-Point Lighting stands for the three main type of lights that you will be using. These lights include Back Light, Key Light and Fill Light. It doesn't matter what type of light you use, as long as you follow the rules that are associated with this type of lighting process. After you have followed the process of lighting your video in this manner, you will have a gorgeous outcome.
First of all, you need to understand what the Key Light is, and how you can use it. The Key Light is a light that you place in front of your main subject. Of course, you will never want to place the light directly in front of your subject, because this would ultimately wash the subject out and create unattractive shadows. When you are placing your Key Light, you will want to put it at a 30 to 45 degree angle in front of the main subject you're shooting. Make sure that the Key Light is to the side of the camera. This light will give you perfect lighting for the subject, without washing it out.
The next light in the 3-Point Lighting concept is the Fill Light. You will place this light directly across from the Key Light, on the other side of the camera. How you know you have the Fill Light in the correct position is the light will be parallel to the Key Light, and it will soften the shadows that the Key Light has created. You must be careful in how bright the Fill Light is, because you do not want to put too much light on the subject. Normally, when you are using a Fill Light, you only use 50% of the light's power, or you use a soft light. It is suggested that you do use a soft light instead of a spotlight, because it provides a beautiful contrast without being too bright.
The last light in the 3-Point Lighting design is the Back Light. The Back Light is exactly what it sounds like, it is lighting the back of the subject. This is very important because it will literally separate the main subject from the background by creating a nice outline of light around the rim of the main subject. You will want to place the Back Light directly behind the main subject, and also make sure that it aligns directly with the camera. Some filmmakers decide to place the Back Light above the subject; however, this can be dangerous.
Make sure that when you do this it is tied down appropriately; also make sure that the Back Light does not create awkward shadows on the main subject. This is a common mishap and can cause the subject to look sickly. The purpose of the Back Light is to allow the subject to seem three-dimensional and to also separate it from the background itself. If you want to light your background, you will need to use a separate light.
More info-- 100% conversion rate on your website visitors
Friday, June 28, 2013
Learn Vital Work Skills the Fun and Easy Way through Continued Education
Do you like learning? Sure, you do, depending on the situation. You hated High School because your teachers constantly told
you that you needed to live up to your potential and study subjects that held no interest to you.
So once your High School years were over, the last thing you wanted to do was go to more school. Instead, you went to work
to make a living. However, now it is a few years later and you are finding that it is hard to find good jobs that pay well.
You see your friends who went to college get jobs that pay tens of thousands of dollars more than you receive a year and
you are starting to think that you made the wrong choice.
Well, it is never too late to start continuing your education. Yes, even you. You can find a continuing education program
that will not take up a ton of your precious family or fun time and in a few months you will be on your way to earning more
money and finally getting the respect you know you deserve.
You may be surprised to find out that continuing education can be fun and rewarding at the same time. You can take courses
that are tailored to your interests and needs instead of spending time learning stuff you do not care about.
For example, many community colleges offer continuing education courses for vocational trades like auto mechanics, computer
aided drafting, carpentry, or construction. Or you can learn office trades like administrative work, data entry or medical
billing. Or (yes, there are that many choices!) you can pursue a medical assisting or nursing career that will not take
forever to complete.
The strangest thing to you may turn out to be that you actually enjoy your continuing education. You may find out that you
love to learn and studying something you enjoy is the ticket to having a more successful and rewarding life.
No, you are not too old to do it. Even if you are in your thirties or forties, you can pursue continuing education while
working it in to your family and work life. Continuing education programs strive to work with adults who decide to go back
to school. They know that it is beneficial to everyone when people receive an education. Society is upgraded in the world
when more people are educated. It means fewer people on government assistance programs and fewer people on welfare.
So think about continuing education to improve your life. You can learn vital work skills and will eventually find that it
can be fun and interesting at the same time. Who knows, maybe you will go back to your high school graduation and tell your
former teachers about your successes and then hear them say how they knew you had potential, you just needed to find your
niche. You rolled your eyes when they said it in high school, but now you will take their words to heart.
Find your niche now!
you that you needed to live up to your potential and study subjects that held no interest to you.
So once your High School years were over, the last thing you wanted to do was go to more school. Instead, you went to work
to make a living. However, now it is a few years later and you are finding that it is hard to find good jobs that pay well.
You see your friends who went to college get jobs that pay tens of thousands of dollars more than you receive a year and
you are starting to think that you made the wrong choice.
Well, it is never too late to start continuing your education. Yes, even you. You can find a continuing education program
that will not take up a ton of your precious family or fun time and in a few months you will be on your way to earning more
money and finally getting the respect you know you deserve.
You may be surprised to find out that continuing education can be fun and rewarding at the same time. You can take courses
that are tailored to your interests and needs instead of spending time learning stuff you do not care about.
For example, many community colleges offer continuing education courses for vocational trades like auto mechanics, computer
aided drafting, carpentry, or construction. Or you can learn office trades like administrative work, data entry or medical
billing. Or (yes, there are that many choices!) you can pursue a medical assisting or nursing career that will not take
forever to complete.
The strangest thing to you may turn out to be that you actually enjoy your continuing education. You may find out that you
love to learn and studying something you enjoy is the ticket to having a more successful and rewarding life.
No, you are not too old to do it. Even if you are in your thirties or forties, you can pursue continuing education while
working it in to your family and work life. Continuing education programs strive to work with adults who decide to go back
to school. They know that it is beneficial to everyone when people receive an education. Society is upgraded in the world
when more people are educated. It means fewer people on government assistance programs and fewer people on welfare.
So think about continuing education to improve your life. You can learn vital work skills and will eventually find that it
can be fun and interesting at the same time. Who knows, maybe you will go back to your high school graduation and tell your
former teachers about your successes and then hear them say how they knew you had potential, you just needed to find your
niche. You rolled your eyes when they said it in high school, but now you will take their words to heart.
Find your niche now!
Monday, June 24, 2013
Creating logos
Sometimes, it is easy to create a logo, but more often it takes a lot of work. Creating logos is a funny business. Often it only takes a few minutes, but it can still make or break a company. The right logo can inspire the right image, and give the customers confidence in your business and what you do. Still, the process is deceptive, and much harder than it seems. After all, when you create logos, you aren't just creating a pretty picture! A logo can be attractive, professional, eye catching, and still not hit quite the right note. A logo is basically a microcosm of your whole branding strategy. In that one image, you want to convey the essence of your brand.
A lot of my friends like to create logos in shop. It saves them a lot of money, after all, when they can get their own people to do it. They are often baffled when they hear that I have hired someone from outside to propose some logos for my company. After all, it costs a lot more. Still, you can not argue with results. Sometimes, it is essential to bring in some outside experts to listen with an objective ear to what your company wants from its branding and marketing. Someone with a fresh, outsider perspective can do wonders when you are creating logos.
Nonetheless, more often than not, you should at least start trying to create a logo on your own. There are, after all, so many excellent tools available nowadays. Even if you have no sketching ability, you can use tools like Photoshop or Corel Draw for creating logos, sometimes with excellent results. There are also a variety of online logo creators available, as well as millions of public domain images to draw from. The possibilities are limitless, whether or not you have graphic design experience.
Of course, many companies save creating new logos for when they are marketing new products. In reality, even successful logos should be reviewed and updated from time to time. If you can create new logos, you can get fresh attention to you product. You can even use stickers, promotional items, or other fun, novel approaches to increase recognition of your brand. Creating logos is, above all, about creativity. When you are doing it, you should be creative! The more fun you have with the artistic process, the more fun your consumers will have, and the more they will buy!
Create web pages
It is easier to create web pages than it has ever been before. Even a few years ago, you needed a considerable amount of experience and knowledge to design your own website. It was not easy to build web pages in those days. You had to learn HTML, Study up on the aspects of good design, and spend a lot of time debugging even a fairly basic web page. Nowadays, you can do it all for almost nothing. Of course, it all depends on what you want out of your web page.
If all you want to do is to create a blog, that can be very easily done. There are sites that will let you create web pages for free using a standard template. Typically, you can put up pictures, sound clips, text, and anything else you might want to, provided that you don't use up too much bandwidth. As your needs go up, however, the prices get higher. There is a reason why there are still professional web developers around. It is easy to create web pages as a hobby, but more difficult to build them for a business venture. For example, if you want to create a web page to get a lot of hits for a retail business, you'll need to hire someone who knows all about keyword optimization as well as efficient web design and layout.
Of course, there is a middle ground as well. Nowadays, there are several excellent development tools that help you build web pages. Gone are the days when you had to learn html from scratch. Of course, there are applications like Dreamweaver, but there are also custom Web design engines that you can use online. Many of these are cheap, and some of them are even free. I have met some people who have managed to create web pages that look really good with little or no training at all. Basically, they figure out what they need to, and go to it.
That is, after all, one of the best things about the Internet. It is not just a realm for professionals anymore. Although there are some people who are really good at web development, even a hobbyist can create your own web page that looks good and works well. If you haven't tried, you should really give it a shot. It is easier than you might think, and it does not have to cost you a thing.
Click me:: http://imtiaztips.co.nf/
Wednesday, June 19, 2013
Testing Your Skills For Data Entry
Data entry skills test may be conducted by some companies for selecting the right candidates for the post of data entry operators. Data entry skills tests help filtering the right candidates. The skills test would be conducted with the help of software developed by the company selecting data entry operators. Normally the skills tests would be conducted online and those who have passed the skills test would be required to attend an online interview.
Data entry skills tests help in accessing the keyboard skills that include both speed and accuracy. The skills tests would be in various forms like alpha, numeric and alphanumeric. You can select any of the forms and attend the test.
Online data entry skills tests are suitable for use in banks, employment agencies, companies and educational institutions. The unlimited testing features help the companies knowing the skills of their employees or accessing the candidates before employment. The data entry skills test includes the following features:
- Keying modules alpha, numeric, and alpha numeric tests.
- Keystrokes per hour and accuracy can be tested.
- All types of keystroke errors can be logged in the test.
- Provide a simple way to test the efficiency of the candidates.
- The test duration would be 5 or 10 minutes and so the company as well as the candidates need not waste more time.
- It is the cost effective method of screening the3 right candidates.
The skills test is the easiest method of finding out eligible data entry operators for both big and small companies. The test would help the company to deliver the error free, accurate output to the client companies. It also helps accessing the work skills of existing online data entry operators.
Data entry skills tests would be conducted with the help of software developed by some other companies. In fact, there are some online soft wares available that help in assessing the skills of the candidate. They provide various skills test modules at cheaper rates. The adapt entry companies can make use of such soft wares and can conduct the test. The software allows the company to save the test results also within few clicks.
The skills test for the candidates applying for data entry operator jobs are normally computer based test. The test requires comprehending and seeing words and numbers on a computer system. The test duration may vary from company to company. But at any situation, it would not be more than 20 minutes. Generally these tests are being conducted through online only. However some companies may ask to come in person for attending the test.
If you have any physical disability, then separate test accommodations would be provided by the company. However you need to provide information about the disability prior to the skills test.
The data entry skills test help evaluating each candidate based on the same set of requirement. It is a fair and systematic way of assessing the candidates. The instructions for the tests would be displayed on the computer screen or through online in case of online test.
If the candidate has enough practice in entering data accurately and fast, then he\she would be eligible for the post of data entry operator.
Data entry skills tests help in accessing the keyboard skills that include both speed and accuracy. The skills tests would be in various forms like alpha, numeric and alphanumeric. You can select any of the forms and attend the test.
Online data entry skills tests are suitable for use in banks, employment agencies, companies and educational institutions. The unlimited testing features help the companies knowing the skills of their employees or accessing the candidates before employment. The data entry skills test includes the following features:
- Keying modules alpha, numeric, and alpha numeric tests.
- Keystrokes per hour and accuracy can be tested.
- All types of keystroke errors can be logged in the test.
- Provide a simple way to test the efficiency of the candidates.
- The test duration would be 5 or 10 minutes and so the company as well as the candidates need not waste more time.
- It is the cost effective method of screening the3 right candidates.
The skills test is the easiest method of finding out eligible data entry operators for both big and small companies. The test would help the company to deliver the error free, accurate output to the client companies. It also helps accessing the work skills of existing online data entry operators.
Data entry skills tests would be conducted with the help of software developed by some other companies. In fact, there are some online soft wares available that help in assessing the skills of the candidate. They provide various skills test modules at cheaper rates. The adapt entry companies can make use of such soft wares and can conduct the test. The software allows the company to save the test results also within few clicks.
The skills test for the candidates applying for data entry operator jobs are normally computer based test. The test requires comprehending and seeing words and numbers on a computer system. The test duration may vary from company to company. But at any situation, it would not be more than 20 minutes. Generally these tests are being conducted through online only. However some companies may ask to come in person for attending the test.
If you have any physical disability, then separate test accommodations would be provided by the company. However you need to provide information about the disability prior to the skills test.
The data entry skills test help evaluating each candidate based on the same set of requirement. It is a fair and systematic way of assessing the candidates. The instructions for the tests would be displayed on the computer screen or through online in case of online test.
If the candidate has enough practice in entering data accurately and fast, then he\she would be eligible for the post of data entry operator.
Tuesday, June 18, 2013
Walk in the Clouds of Multi-functional Posters
As you walk by a bookstore façade, you can see a lot of things. Some are worthy of your stare but some are worthy of your time. Between the two, dwell on the latter. They can make you better.
Look around. Does it have your most wanted books? Does it have your favorite novelist?s paperbacks? Does it have catchy and priceless posters? Isn?t it beautiful to stare and reckon how these precious things build foundation, character and wisdom? Yes, these things have somehow contributed to your becoming YOU.
Let's take posters as an example. When I was still a baby (as supported by the photos taken), I am surrounded by playful, informative and colorful. These posters include the alphabet, cartoons, numbers, animals and the likes. My mom's habit of having them around continues until I became a teen. From then, I noticed that I have adopted the same scheme. I keep on placing posters to continue being updated, to keep me reminded and to be inspired and entertained. Those reminders and fact have been made part and parcel of who I am today. You may take for granted materials like posters but they do have a large-scale impact to all of us.
Posters have many faces. And that faces can yield different emotions. It can make you laugh with grace. It can turn your laugh into tears. Or pinch your heart in sorrow. It can make you sigh in relief or grimace in dismay. It can inspire you to do something hard and unusual. Nevertheless, it can calm your shattered mind and soul.
Poster is everywhere. And in every piece of it is a multi-functional mentor. They are not just a piece of crap hanging around your room. In fact, they are so priceless that they can move people to action. In connection to the marketing world, poster is one of the effective marketing tools for movies, events, products and services. With a short span of time, posters can make a great percentage of populace informed and updated. That?s how powerful poster can be. It can drive just anybody to watch a show, make a purchase or subscribe to a service.
Moreover, poster printing must be quality and free from any flaw. To ensure this, poster manufacturers must choose expert and reliable printers. The outcome of your masterpieces depends on the printers. The choice is critical. Thus, be cautious in choosing...
Look around. Does it have your most wanted books? Does it have your favorite novelist?s paperbacks? Does it have catchy and priceless posters? Isn?t it beautiful to stare and reckon how these precious things build foundation, character and wisdom? Yes, these things have somehow contributed to your becoming YOU.
Let's take posters as an example. When I was still a baby (as supported by the photos taken), I am surrounded by playful, informative and colorful. These posters include the alphabet, cartoons, numbers, animals and the likes. My mom's habit of having them around continues until I became a teen. From then, I noticed that I have adopted the same scheme. I keep on placing posters to continue being updated, to keep me reminded and to be inspired and entertained. Those reminders and fact have been made part and parcel of who I am today. You may take for granted materials like posters but they do have a large-scale impact to all of us.
Posters have many faces. And that faces can yield different emotions. It can make you laugh with grace. It can turn your laugh into tears. Or pinch your heart in sorrow. It can make you sigh in relief or grimace in dismay. It can inspire you to do something hard and unusual. Nevertheless, it can calm your shattered mind and soul.
Poster is everywhere. And in every piece of it is a multi-functional mentor. They are not just a piece of crap hanging around your room. In fact, they are so priceless that they can move people to action. In connection to the marketing world, poster is one of the effective marketing tools for movies, events, products and services. With a short span of time, posters can make a great percentage of populace informed and updated. That?s how powerful poster can be. It can drive just anybody to watch a show, make a purchase or subscribe to a service.
Moreover, poster printing must be quality and free from any flaw. To ensure this, poster manufacturers must choose expert and reliable printers. The outcome of your masterpieces depends on the printers. The choice is critical. Thus, be cautious in choosing...
Related URL:: imtiazTips Online Forms for Free Stuff - Home page
Sunday, June 16, 2013
Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.
I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?
In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.
So, Super Bowl 40 (sorry XL) has come and gone. Like so many other people I of course watched the game. Not so much for the game but for the commercials.
You see, Super Bowl Sunday is the time of year when many companies launch their year’s advertising program starting with an inaugural Super Bowl commercial.
And like every year, the usual suspects were there – Budweiser, GoDaddy, Pepsi and Coke to name just a few.
Now, there are some interesting things that took place with the commercials this year. For one thing, there were a lot of web properties hosting the ads online. Last year there were only a handful, but this year big names like Yahoo! and Google got into the ads.
Even the NFL website had the ads on its site appearing immediately following the game.
But what perplexes me is that none of these advertisers (except perhaps for GoDaddy) attempted to relate the offline advertising done during the game with anything they did online.
For example, if you were to take a look at any of the Pepsi, Coke or Budweiser websites before the game, you'd find no mention of the Superbowl. Pizza Hut did a little better job with the givaway of the boots Jessica Simpson wore during the commercial but that’s about it.
In today’s era of cross platform marketing I’m surprised that none of these sites really tried to build buzz leading up to the Super Bowl with their websites.
Further, there was little change to these sites during the game or even after. It’s as if the advertising during the game happens in a vacuum with no consideration for other media.
Granted they are spending millions for the right to have their ads show up during the game but in light of that I would think spending a few thousand to ensure the website helps further promote their message would be in order.
In fact it’s always bothered me when a company does TV advertising and the website doesn’t reflect the message found in the advertisement. There are only a few cases where I’ve found the website and the advertising work well together.
Geico, for example does a great job of tying their TV ads to their website. When you go to http://Geico.com one of the first things you see is the Gecko – their mascot.
So if Geico can do it, why don’t other companies?
I mean, if you look at the Coke or Pepsi websites you see they keep the branding intact but that’s about all they do. They don’t seem to reflect any current television promotion.
So while I was entertained by the commercials that weekend, I was also a little disappointed because that’s all they were – isolated bits of entertainment with little residual value because they didn’t tie in other forms of promotion. Namely their websites.
Really, when you look at how other TV ventures are embracing the web – with TV shows crossing over and working with web properties like AOL and Yahoo! you begin to wonder why advertisers don’t also integrate more fully.
I guess maybe it has to do with the whole marketing industry and the fact that they still don’t fully “get” the web. They know their clients need a website, but some of them don’t know why yet.
Many marketing execs fail to see the value of any type of online marketing even though it’s easier to measure the impact of an SEM campaign than any TV advertising campaign. With SEM, both Paid and SEO, you can track and measure visitors, impressions and conversions. With TV all you get is an estimate of total reach.
So to any Super Bowl advertisers who may read this please listen to this – to make your campaign really successful, why not try and integrate some of the marketing message into your website? You may be surprised at how successful it is.
Visit: http://imtiaztipsfreeware.blogspot.com/
Visit: http://imtiaztips.co.nf/
I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?
In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.
So, Super Bowl 40 (sorry XL) has come and gone. Like so many other people I of course watched the game. Not so much for the game but for the commercials.
You see, Super Bowl Sunday is the time of year when many companies launch their year’s advertising program starting with an inaugural Super Bowl commercial.
And like every year, the usual suspects were there – Budweiser, GoDaddy, Pepsi and Coke to name just a few.
Now, there are some interesting things that took place with the commercials this year. For one thing, there were a lot of web properties hosting the ads online. Last year there were only a handful, but this year big names like Yahoo! and Google got into the ads.
Even the NFL website had the ads on its site appearing immediately following the game.
But what perplexes me is that none of these advertisers (except perhaps for GoDaddy) attempted to relate the offline advertising done during the game with anything they did online.
For example, if you were to take a look at any of the Pepsi, Coke or Budweiser websites before the game, you'd find no mention of the Superbowl. Pizza Hut did a little better job with the givaway of the boots Jessica Simpson wore during the commercial but that’s about it.
In today’s era of cross platform marketing I’m surprised that none of these sites really tried to build buzz leading up to the Super Bowl with their websites.
Further, there was little change to these sites during the game or even after. It’s as if the advertising during the game happens in a vacuum with no consideration for other media.
Granted they are spending millions for the right to have their ads show up during the game but in light of that I would think spending a few thousand to ensure the website helps further promote their message would be in order.
In fact it’s always bothered me when a company does TV advertising and the website doesn’t reflect the message found in the advertisement. There are only a few cases where I’ve found the website and the advertising work well together.
Geico, for example does a great job of tying their TV ads to their website. When you go to http://Geico.com one of the first things you see is the Gecko – their mascot.
So if Geico can do it, why don’t other companies?
I mean, if you look at the Coke or Pepsi websites you see they keep the branding intact but that’s about all they do. They don’t seem to reflect any current television promotion.
So while I was entertained by the commercials that weekend, I was also a little disappointed because that’s all they were – isolated bits of entertainment with little residual value because they didn’t tie in other forms of promotion. Namely their websites.
Really, when you look at how other TV ventures are embracing the web – with TV shows crossing over and working with web properties like AOL and Yahoo! you begin to wonder why advertisers don’t also integrate more fully.
I guess maybe it has to do with the whole marketing industry and the fact that they still don’t fully “get” the web. They know their clients need a website, but some of them don’t know why yet.
Many marketing execs fail to see the value of any type of online marketing even though it’s easier to measure the impact of an SEM campaign than any TV advertising campaign. With SEM, both Paid and SEO, you can track and measure visitors, impressions and conversions. With TV all you get is an estimate of total reach.
So to any Super Bowl advertisers who may read this please listen to this – to make your campaign really successful, why not try and integrate some of the marketing message into your website? You may be surprised at how successful it is.
Visit: http://imtiaztipsfreeware.blogspot.com/
Visit: http://imtiaztips.co.nf/
Subscribe to:
Posts (Atom)