10 Benefits Of Submitting Articles To E-zines

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

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Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.


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How to Decide What to Outsource First When Money is Tight

For the independent entrepreneur, the demands on your time are often overwhelming from day 1. There are so many moving parts and things to do that there are never enough hours in the day. Even for the seasoned businessperson, it’s difficult to relinquish control of any part of their business. Still, every successful internet marketer has come to the point where they have to outsource some of their business in order to take it to the next level. How do you decide which things to outsource when you're ready, especially if cash is tight?

Before you even start to look for outsourcers, go through the following process:

Step 1. Make a list of all the tasks you hate to do.

It doesn’t matter whether you’re good at it or not, if the task is something you truly dislike doing, then it’s a good candidate for outsourcing.

Step 2. Look at where you add value in your business.

Make a list of tasks where you don't actually add much value. Examples could be formatting documents so they look nice for publishing or loading posts onto your blog from guest authors. If you’re not very good at writing, that’s a great opportunity to outsource also.

Step 3: Identify one-time activities.

Are there any jobs in your business that just need to be done once, and then they’re complete? Those are great for outsourcing too. For example, setting up a new blog and configuring it with plugins and themes is a one-time task that can be completed quickly by one person.

Step 4. Look at tasks that are easy to outsource first.

The one-off tasks are usually the easiest to outsource first and help you avoid making a commitment to a longer term investment. However, if there are mundane activities you are doing that are taking time away from the true value-added parts of your business, then outsourcing these can help you grow your business by leaps and bounds. If you already know that your business is profitable and could expand if you only had the time, then it may be worth outsourcing basic ongoing tasks.

Step 5. Make some decisions and start your search.

Organize your list of tasks to outsource into immediate, short term and longer term. What will you outsource right away vs. in a few months or a year? Once you've made a list of what you'd like to outsource, you'll be able to tell just what you need in terms of a real person. This often means hiring different people for different tasks since not everyone is good at everything. Get recommendations, search for people with good reputations on freelance sites, and make sure you always get samples of work. Finally, be sure to test someone before you commit a lot of money.

One of the most common statements by successful marketers is that they wish they’d outsourced sooner. However, it’s always easy to say something in hindsight. Take care to outsource wisely by making the most of your budget and testing your business model on a small scale first. Then, unless you want to drive yourself insane or only want a small income from your efforts, you will probably need to outsource some tasks.

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Banner Ads Play An Important Role In Affiliate Marketing Promotion.

If you’ve wondered why the biggies in the affiliate marketing game are making more money than the others or if you’re a newbie who wants to step into the affiliate market, understand one thing for sure- banner advertisements play an important role in affiliate marketing promotion. The biggies know that using banner advertisements can get them a lot of business. In fact, internet banner advertisements have been one of the biggest generators of business in the affiliate marketing scene, in recent times. So if you’re looking to jump start a commission in the new year, you must remember that banner advertisements is important for affiliate marketing promotion, so place alluring advertisements on your website to draw heavy traffic towards it.

Internet Banner Advertisements - What Are They?

Banner advertisements are essentially ads that look like the good old form of advertising- the banner. They are graphic and text based ads that appear on the affiliate’s website. The customer must click on them to be directed towards the merchant’s website in order to proceed to buy something. They are an amazing promotional tool. They come in various shapes and sizes and can be placed to gain maximum advantage.

Placing The Ads For Maximum Advantage

How do you place a banner advertisement to leverage the maximum advantage? If you place your ad at any location on the internet without considering whether the location is good for your affiliate business, this would rather defeat the very purpose behind this promotional tool. You must gain knowledge on how and where to locate your advertisements so that they can create money for you.

The best locations could be:

• A website that gets a lot of traffic

• A website that complements your products and services

• A website that does not provide any direct competition to your products and services

Another thing to consider here is the style of these ads. The merchant may decide to have a variety of styles and can even place different ones on different websites. Now, he has to keep a track and see which style gets the most eyeballs and then maybe have all his banner advertisements conform to that style. Obviously, this will increase his income.

So- two things come into focus here, one is that the style of your advertisements plays an important role in getting you more business. Second, how and where you place these ads also counts a lot. This is an important strategic decision that you must make when starting an affiliate marketing business. Banner advertisements play an important role in affiliate marketing promotion, it’s irrefutable!

How Sponsorship Topples Over Advertising.

There isn’t a great issue over which fairs better between sponsorship and advertising. Both are marketing tools that strategically apply to different situation. There are however usual times when a business is faced with choosing between both tools. These times usually are a point of exposure as to which tool can give more and help increase a brand’s visibility. This arena is where sponsorship takes over.

What sponsorship accomplishes better than advertising is in the establishment of qualitative attributes. These attributes include brand image towards consumers, generating awareness, and consumer’s choice of such brand. On these attributes, sponsorship has more lead on enhancing them, which advertising falls short of.

Sponsorship’s winning features

With sponsorship, as compared to advertising, the following feature it builds includes the following:

• credibility – refers to the integrity that sponsorship builds

• exclusivity – the form of differentiation that sets clients into high status

• image enhancement

• relevance to lifestyle

• prestige that it offers

There are other points that make sponsorship a winner; and these are also quantitative benefits that are not available through advertising. The first of which is having a live audience for product and brand circulation. Sponsorship provides opportunities for on-site sales and sampling, customer feedback, surveying, sales-force interaction and product testing – all of which involve the participation of an audience. Through live product presentations, the exposure is greater and the promotion of brand and product names is at a rapid pace.

When we compare sponsorship and advertising, one mode to look into is how interaction is done. With advertising, interaction is one-way and generally a monologue. On the other hand, sponsorship is more like a dialogue where the opportunity of a company to have live exchange with its target customers is highly practiced.

As with interaction, product sampling is another plus to sponsorship. Events that are sponsored allow people to have on site trials on products. This way, awareness of a certain brand name or service is heightened. Examples on-site trials include food sampling, test driving, official clothes worn in the event, etc.

With sponsorship, an organization’s name becomes associated into a sponsored event’s actions unlike that of advertising. This means that sponsorship is able to surpass the medium of media and place itself in the environment where everyone can see it, For example, when sponsorship is incorporated in movies; the audience has no escape in seeing the brand or logo being promoted because it is part of the film. They can’t just eliminate a scene like changing a channel on TV; they have to sit through the film and take in everything that comes with it.

Lastly, sponsorship provides entertainment to its client. How? This is done through the events that are sponsored. When the word ‘event’ comes to mind, it is always a happening that does not come everyday. It is a break from the everyday routine that clients have. With advertising, nothing is disrupted from normal life. Everyone is accustomed to see bill boards, ad placements and commercials.

With sponsored events, the setting is different and the aim is to provide an avenue for people to interact with the business through a social activity. Events also make great places to have informal sales and networking; and with the chosen venue, which is most often a hospitable one, the event becomes desirable and unique to lounge in.

The Display Network is a completely different animal than the Search Network.

Display Campaign Structure Best Practices

The Display Network is a completely different animal than the Search Network. You are targeting people earlier in the buying cycle who are not actively searching for your product or service. Therefor, your strategy is going to be completely different. Below are the best practices to follow when running ads on the Display Network. You can view a helpful article from Google that walks you through the step-by-step process of setting up Display campaigns here.

§  Separate Search and Display Campaigns. You are targeting a completely different audience on the Display Network that behaves in a different manner.

§  Create tightly themed ad groups of between 5-20 keywords. The more closely related your keywords, the more likely it is that your ads will be targeted to the write audience. A good strategy is to create ad groups around each product or service you offer.

§  Avoid dynamic keyword insertion. Because no one particular keyword is used to trigger your ads on the Display Network, keyword insertion will not function properly. Therefore we do not recommend using it as part of your ad text.

§  Include negative keywords. The more negative keywords included on a particular topic, the less likely your ad is to appear on pages that match that topic.

§  Test multiple ad formats in all available sizes. Don’t just stick with running text ads on the Display Network. Test image and video ads to determine what type of ad will perform best.

§  Utilize targeting methods to reach different audiences. Google offers many different targeting options for the Display Network. We’ll go over these more in depth in the next section.

Display Network Targeting

In the Display Network’s infancy, when it was still called the Content network, there were just two types of targeting options: automatic placements and managed placements. Now, it seems like Google releases a new type of targeting feature every month. Below is a chart that lays out the different types of targeting options available on the Display Network.

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Everything You Need To Pass The Google Advertising Fundamentals Exam.

The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn’t help that we were told by those at Hanapin who had already passed “no one has ever failed the AdWords exam, well except for that one intern and nobody’s really sure what happened to him…”. Needless to say I didn’t want to be the first one to fail.

The first time I took the test I studied for about 2 weeks on and off going through the materials and ended up passing with a 95%. The second time I reviewed only what had changed in the exam lessons and passed with a 100%. If I still lived at home I would have made my mom put the print out of the results on the fridge. I wanted to share my experience with preparing for and taking the AdWords Fundamentals Exam to alleviate any stress you may be feeling and to let you know that even if you only have a few months of PPC experience you can ace the exam.

Fundamentals Exam Basics

I used two resources to study for Google’s Fundamentals Exam, one free and one paid option. I can honestly say that I don’t think I would have passed, and definitely not scored 100%, without either one of them. The most important resource is the Google AdWords Learning Center. Here you can access the study materials for the AdWords exams as well as see what information is covered on each test. I prepped by reading through all of the Fundamentals information from beginning to end and went through the elearning presentations for any areas I needed extra review. The process was time consuming, but worth it.

The second study resource I used was the Fundamentals practice exam from iPassExam. The exam costs about $28 for one month of access but it is the most similar practice exam to the actual exam I have found. It offers over 400 questions covering all of the exam lessons and is also revised pretty regularly to reflect updates to the actual Fundamentals exam.

Below are five tips that will help in taking the exam:

Take the exam in a quiet, comfortable location. 113 questions is a lot to read through, so make sure you are taking the exam where you won’t get distracted.

Once you start the exam, you can’t pause the timer. Because of this I recommend you use the restroom beforehand or else it could make for an uncomfortable test taking experience. Also make sure your computer is fully charged or plugged into a power source. If you computer shuts down or your browser closes the time will continue to run. You can reopen the test but you can’t get the lost time back. If you do have any technical difficulties you can email googlesupport@testsys.com where they will review the circumstances.

You cannot open another browser during the exam. The AdWords exam will open up in its own browser page and you cannot access any other part of your computer until the test has ended. This means you can’t look up answers or chat on your computer while taking the exam.

You can mark questions for review and come back to them later. If I didn’t know the answer to a question within about a minute, I marked it for review and moved on to the next. This way I answered all the ones I knew and could spend time going through the more difficult ones without stressing about how many questions I still had left. With the 3 hour exam limit I had more than enough time to go through all of the questions I had marked.

Some questions have many right answers, but only one best answer. Working with PPC you know there are multiple ways to solve a problem and improve performance so there were some questions where I could identify multiple “right” answers. However, Google wants you to choose the “best” answer based on the material from the Learning Center.

If you are taking the Google Fundamentals Exam post any questions you have below and I will share more about my experiences.

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Adsense and the Surfer- AdSense is an easy program to grasp.

it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

 It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don’t look at a flashy banner because they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

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Mobile provider is rolling out a new technology.

in world-famous Times Square, no less – that allows companies to send ads to mobile phones.
The bait that lands the fish? The closest ATM machine.

ATM machines have come a long way since their introduction to consumers in the 1970s. Now that ATMs are widely used by financial institutions, they represent a big profit center for banks.

A Federal Deposit Insurance Corp. report show that banks earn around $17.5 billion annually in consumer fees linked to ATMs.

But with the passage of the Dodd-Frank Financial Reform bill last year, bank ATM fees have been curbed, and consequently, they (along with ATM providers) have to find new ways to make money from ATMs.
That’s where the ATM/mobile ad campaign in Times Square fits into the picture.

Touch Point Technologies, a New York City-based mobile marketing firm, has inked a pact with FAM Capital Group, a national ATM operator that allows the 16 machines that FAM Capital owns in New York’s Times Square to carry mobile ad technology inside the ATMs.

The mobile ads are automatically transmitted to the smartphones of nearby pedestrians – a number that reaches 250,000 strong on a typical day in Times Square.

“Mobile billboards” represent big business of their own to advertisers. International Data Corporation reports that 491.4 million smartphones were sold globally in 2011, with 158 million sold in the fourth quarter of 2011 alone. Touch Point’s own data shows that 100% of smartphones have the capacity to communicate with other compatible devices – including ATMs with Tough Point’s mobile technology embedded inside – within 300 feet of each other.

There’s no study that shows how many of those 250,000 visitors to Times Square are staring down into cellphones, or how many are within a football field of an ATM machine, but the law of averages would suggest a ton of them.

That’s what Touch Point is counting on, even as unsuspecting passers-by are triggering a mobile ad in their phones as they walk by an FAM ATM unit.

"Times Square is an iconic world landmark defined by its advertisements and spectacular billboard displays that broadcast messages broadly to the area," says Barry Van Scoten, CEO of Touch Point. "The Times Square deployment connects brands with their audiences – who are primed to receive messages and to take action – in a way traditional billboards cannot.”

When consumers do look down in the vicinity of Times Square, advertisers will be waiting for them.

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