Sunday, December 28, 2008

Easy and Effective Strategies to Bring Traffic to your Adsense Site

I spend a huge amount of time talking about the best strategies to attract users to ads and
persuade them to click. There are lots of different ways to do that and you can have plenty of fun testing to see which are the right approaches for your sites.
All of those strategies have one aim though: to raise your clickthrough rate (CTR), the percentage of users who click on your ads. The more users that click, the more money you’l make in ad revenues. But you could have a CTR of 100 percent and stil barely make a
dime if you’ve only got a handful of users visiting your Web pages.
Building a successful, high-earning AdSense site then requires more than just understanding the best ways to optimize your ads (although that’s certainly important.) It also means understanding how to market your site and what you need to do to let the world know you’re out there. You can think of your site as being like a tree. The leaves and the trunk are what the public sees. But if the roots — the channels that bring nutrients to the tree (and visitors to your site) — aren’t strong and developed, it doesn’t matter how healthy the leaves look, that tree is never going to amount to much.
If you want a site that gives you healthy revenues, you need to make sure that the traffic roots that you spread out across the Web are bringing you a steady stream of valuable users.

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1 comment:

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