Are you hoping to earn some decent money via the internet? Are you looking for a person or company to build you a website? Are you looking into ways to promote your website? Would you like to see an increase in traffic to your website? These are all questions to which a couple of years ago I would have answered yes to. I now have built up a network of people who I always use to help me in these particular fields.
In my opinion it is very important to establish a network of contacts on the internet. These people should be honest, charge a fair price, be willing to help and give advice and be happy to work quickly with good communication.
A few years ago I started to develop an interest in the web and thought that it would be a superb way to promote my speech coaching business. I must admit that at this point I knew nothing about the ins and outs of the net and did not know anybody who could build or promote a website.
I spent quite a long time phoning people who were advertising in places such as the yellow pages, the newspaper and of course the internet itself. The prices some of these people quoted were a lot higher than I could afford. I now have come to realise that these prices were basically a rip off as I have now met some brilliant web designers who are happy and willing to build a website at far cheaper rates.
As an example a contact of mine now builds me a type of information portal site & free lifetime hosting. An example of one of these websites is at increase-pagerank.com. I have been working with this contact now for a number of years and he is extremely reliable and has taught me a lot about how the web works etc.
I have also met other contacts who are experts in website promotion. I have learnt a lot from these people and would now like to think of myself as some kind of expert. I now think that I know quite a lot about how to promote and a market a website. I have around eighty sites myself, which I constantly attempt to attract more visitors to each of them.
The way I attract this additional traffic is by attempting to build up the amount of one-way backward links to each site. One way of doing this of course is by writing articles like the one you are reading. This writing can be quite tiresome but there are sites such as articles-submission.com, who are happy to help you with this project.
In conclusion, be careful not to pay over the odds for web design, web marketing or web promotion. Meet and build up a network of web experts who you can learn to trust and establish a long term business relationship with.
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Showing posts with label web promotion. Show all posts
Showing posts with label web promotion. Show all posts
Thursday, August 12, 2010
Friday, August 6, 2010
4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords’ Sales
You want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention. Because you're about to uncover 4 surefire techniques to dominate your Adwords' listings… practically wiping-out your competition at the same time.Best of all, they're quick and easy to apply.
1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in. So, if the searcher types, “Furniture”, this appears in the headline. And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline.. Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.
Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).
Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.
You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead. Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad. Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.
2. Test ad positions - because the highest one isn't always the best.
Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.
Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.
Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!
3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites. It is a completely different animal than search traffic. And varies from normal content ads.
Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others. It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?
Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer. Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites. An example, might be a tool that creates video blogs.
Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing. The bottom line - if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.
4. Put your best performing text ad on your banner.
Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad. Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
1. Experiment with dynamic headlines - Dynamic headlines replace your normal ad headline with what the searcher types in. So, if the searcher types, “Furniture”, this appears in the headline. And if the searcher types in a search phrase that can't fit, such as “Affordable quality furniture,” then it reverts back to your default headline.. Use it by inputting, “{KeyWord:Quality Furniture}” in the headline portion of your ad. “Quality Furniture” is your default headline.
Also, note that the “K” and “W” are capitalized in “KeyWord”. This means that the first letter in each search phrased is capitalized. For instance, “Fun Furniture,” instead of “Fun furniture” (if you had “Keyword”).
Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.
You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline… and add a qualifier instead. Some examples of a qualifier are to add a price to your ad, using the words “For serious customers only”, “buy now”, or to use words that call-out targeted customers to click on your ad. Also, try adding words around the dynamic headline, such as, “Unique {Keyword:Furniture}”. This works best in Ad Groups with only a few keywords.
2. Test ad positions - because the highest one isn't always the best.
Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.
Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.
Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!
3. How to use site selection correctly - The site selection option allows advertisers to place their ads on specific content sites. It is a completely different animal than search traffic. And varies from normal content ads.
Because instead of paying per click, you're paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others. It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?
Well, usually it's because a market is in its infancy. And your target market is NOT searching for what your have to offer. Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites. An example, might be a tool that creates video blogs.
Very few people are looking to do this. But, LOT'S of normal blog publishers may easily be convinced that this is something they need to be doing. The bottom line - if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.
4. Put your best performing text ad on your banner.
Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad. Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it's the right words that close more sales!
Please visit: ImtiazTips- Webmaster Articles & Website Design, Development Tutorial for more information about web design.[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
Sunday, August 1, 2010
How To Know What To Pay For Web Design
How do you know what to pay for web design? Do you go strictly on what you can afford or what you need? Web design is the creative presentation similar to the printed brochure, but that is where the similarity stops. Unlike a printed brochure, your web site is interactive. It is seen by millions of people. It is not limited to the hundred or even thousand that your sales people send and use as a leave behind after an in-person sales presentation. People visiting your website can respond instantly in ways other than a telephone call. Visitors can buy your products and services immediately. These are just a few of the differences.
Most people know about these differences. But when deciding what to pay for your website, these differences make a good yardstick. Another consideration is to weigh the outcome you want from your website.
1. Use your company brochure as a yardstick.
Let's not make this comparison using an investment in the popular tri-fold brochure. That's like comparing apples to oranges to use a tired old cliche. No, let's use your company's capabilities brochure. Say you ordered copywriting, graphic design and printing for a full-size 8 1/2 x 11 inch, 4-color brochure, 8 pages with a 4-page cover that weighs a bit more than the interior pages. This is a typical format. What do you suppose the cost is for your new capabilities brochure. $500? $800? $1200? If you own a capabilities brochure such as the one I just described, you know that the copy probably ran from $400-$800; graphic design $400 - $800; and 4-color printing and bindery $800 - $1200. Your total cost is from $1600 - $2800 and you haven't distributed one brochure to a potential buyer. Also, you have not factored in in the envelope cost, cover letter cost, enclosed business card cost, and postage. Yikes! It is starting to be clear just what a printed brochure can cost. Now, ponder on the redo costs if you need to make any changes to the copy, such as your telephone number, address, new products. It is a big bite out of the old apple, isn't it. You are going to need a complete redo and reprint. Ouch!
The investment in a website looks pretty good right now, doesn't it?
2. Now, let's look at the outcome you want from your website.
Sales! Most businesses have a website to support sales. Directly or indirectly. A standard brochure web design and development investment less than $2800 is going to have a higher outcome than that capabilities brochure. There's no doubt about it. But if you want to enable your web site to accept payment online, you're going to need a shopping cart. What about a way for people to signup for your mailing list. Do you want to add a newsletter to your site. Articles? Blog? RSS feed? Forum? Chat? Photo gallery?
These web enhancements turn your site into a unique landing place that people want to visit and buy from. Security features add credibility to further show visitors your business is real and can be trusted.
All these enhancements support your overall outcome to build sales revenue using the web as a new business channel. If that's your planned outcome, spare no expense to create the web site you need to deliver results: Your full-featured web site - loaded with special enhancements - suited for your particular business pay for itself ... easily. It is an investment, not a cost like your printed brochure.
When deciding on the funding you want to earmark for your website, keep in mind that it is a valuable business asset and profit center. Custom web design is an investment in future sales.
So how do you know what to pay for web design? Compare the investment to what you would pay for a capabilities brochure and then weigh the final outcome you want your web site to produce.
Visit also: http://plrarticlecollecton.blogspot.com/ & http://plrarticlecollecton.50webs.com/Related Links: Computers Technology & Internet Business[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
Most people know about these differences. But when deciding what to pay for your website, these differences make a good yardstick. Another consideration is to weigh the outcome you want from your website.
1. Use your company brochure as a yardstick.
Let's not make this comparison using an investment in the popular tri-fold brochure. That's like comparing apples to oranges to use a tired old cliche. No, let's use your company's capabilities brochure. Say you ordered copywriting, graphic design and printing for a full-size 8 1/2 x 11 inch, 4-color brochure, 8 pages with a 4-page cover that weighs a bit more than the interior pages. This is a typical format. What do you suppose the cost is for your new capabilities brochure. $500? $800? $1200? If you own a capabilities brochure such as the one I just described, you know that the copy probably ran from $400-$800; graphic design $400 - $800; and 4-color printing and bindery $800 - $1200. Your total cost is from $1600 - $2800 and you haven't distributed one brochure to a potential buyer. Also, you have not factored in in the envelope cost, cover letter cost, enclosed business card cost, and postage. Yikes! It is starting to be clear just what a printed brochure can cost. Now, ponder on the redo costs if you need to make any changes to the copy, such as your telephone number, address, new products. It is a big bite out of the old apple, isn't it. You are going to need a complete redo and reprint. Ouch!
The investment in a website looks pretty good right now, doesn't it?
2. Now, let's look at the outcome you want from your website.
Sales! Most businesses have a website to support sales. Directly or indirectly. A standard brochure web design and development investment less than $2800 is going to have a higher outcome than that capabilities brochure. There's no doubt about it. But if you want to enable your web site to accept payment online, you're going to need a shopping cart. What about a way for people to signup for your mailing list. Do you want to add a newsletter to your site. Articles? Blog? RSS feed? Forum? Chat? Photo gallery?
These web enhancements turn your site into a unique landing place that people want to visit and buy from. Security features add credibility to further show visitors your business is real and can be trusted.
All these enhancements support your overall outcome to build sales revenue using the web as a new business channel. If that's your planned outcome, spare no expense to create the web site you need to deliver results: Your full-featured web site - loaded with special enhancements - suited for your particular business pay for itself ... easily. It is an investment, not a cost like your printed brochure.
When deciding on the funding you want to earmark for your website, keep in mind that it is a valuable business asset and profit center. Custom web design is an investment in future sales.
So how do you know what to pay for web design? Compare the investment to what you would pay for a capabilities brochure and then weigh the final outcome you want your web site to produce.
Visit also: http://plrarticlecollecton.blogspot.com/ & http://plrarticlecollecton.50webs.com/Related Links: Computers Technology & Internet Business[The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES.]
Wednesday, June 16, 2010
To improve your websites popularity, search engine ranking etc., you need to write articles.
No doubt you have come accross this time and time again; to improve your websites popularity, search engine ranking etc., you need to write articles. You will also probably think, as I did, that I can't do this.
There are ways around this. You can purchase the rights to articles that will allow you to add your own resource box to the bottom. The content may not be the freshest and the newest, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom. There are numerous article submission directories and sites on the net, such as the biggies like ImtiazTips, to small ones like my own at http://imtiaztips.t35.com/articles.html. You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory. This is what I did first.
The next possibility is to go somewhere like http://www.elance.com, and pay someone to write articles for you. This is more expensive than the first option, but has the benefit that the article is original, so it is more likely to be copied and published elsewhere. Also, make sure you have the complete rights to the material you commission, so that you may modify, relabel, or amalgamate into an ebook if you desire. Usually, you should get several decent articles for the amount of money you spend.
Finally, are you sure you can't write your own article? That you haven't found out something in your life that will be of interest to others? There is a huge list of possible article subjects at ZapContent and other sites, and you will be amazed at what you do know if you sit and think about it. After all, as I said earlier, I didn't think I was capable of writing an article, yet this is one I wrote myself, and it isn't my first. If you've made mistakes, an article describing how NOT to do something can be just as useful as one describing how to do something. If you still have problems coming up with a coherent article, jot down your notes and pay someone to ghostwrite it for you. Again, check sites like Elance for ghostwriters.
Why write and distribute articles in the first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on the web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of the article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of the same name). I found the articles I had published showing up on several websites. What made this even better was that a number of the places where I found the articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So the benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing the article to get. Free traffic, advertising and promotion for a few minutes work.
A final note. Make sure the articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articles, and you will become known as an expert.
[ The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES. ::ImtiazTips Online Business ]
There are ways around this. You can purchase the rights to articles that will allow you to add your own resource box to the bottom. The content may not be the freshest and the newest, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom. There are numerous article submission directories and sites on the net, such as the biggies like ImtiazTips, to small ones like my own at http://imtiaztips.t35.com/articles.html. You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory. This is what I did first.
The next possibility is to go somewhere like http://www.elance.com, and pay someone to write articles for you. This is more expensive than the first option, but has the benefit that the article is original, so it is more likely to be copied and published elsewhere. Also, make sure you have the complete rights to the material you commission, so that you may modify, relabel, or amalgamate into an ebook if you desire. Usually, you should get several decent articles for the amount of money you spend.
Finally, are you sure you can't write your own article? That you haven't found out something in your life that will be of interest to others? There is a huge list of possible article subjects at ZapContent and other sites, and you will be amazed at what you do know if you sit and think about it. After all, as I said earlier, I didn't think I was capable of writing an article, yet this is one I wrote myself, and it isn't my first. If you've made mistakes, an article describing how NOT to do something can be just as useful as one describing how to do something. If you still have problems coming up with a coherent article, jot down your notes and pay someone to ghostwrite it for you. Again, check sites like Elance for ghostwriters.
Why write and distribute articles in the first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on the web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of the article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of the same name). I found the articles I had published showing up on several websites. What made this even better was that a number of the places where I found the articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So the benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing the article to get. Free traffic, advertising and promotion for a few minutes work.
A final note. Make sure the articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articles, and you will become known as an expert.
[ The Money making of a Niche ::Free Data Entry Work :: Imtiaztips Weblog :: Free Webmaster Articles :: More iPod Articles :: Download Freeware Software :: Updated Contents about Google AdSense for NEWBIES. ::ImtiazTips Online Business ]
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