What's All the Fuss About Website Conversion?

The companies build a web site for branding purposes, or to provide information to potential clients, thinking that one-way communication is a valid goal. I’m afraid that I disagree. Using a web site merely to provide information is like using an airplane to drive around town without ever leaving the ground - you’re missing the real opportunity to help your business ‘take-off’ by creating leads and sales.

After all, a web site is a corporate resource, and like any other resource it should provide a return on investment. That return should be immediate and measurable, meaning that the bottom line for any website is – how specifically has the web site grown my business today/this week/this month, and so on. Enter the concept of ‘conversion’.

What is Conversion?

For a business web site, there are three primary goals: - generating leads - selling products via e-commerce - generating referrals

The reason that I say this is because these are the only actions that lead to real dollars. So, they’re the only way for your web site to produce a return-on-investment. When a visitor takes one of these actions, that is counted as a ‘conversion’ (as in converting visitors into leads and customers).

I do understand that websites can accomplish other less-tangible benefits. I call these secondary goals. Typical secondary goals might include: - building credibility - supporting existing customers - recruiting partners or affiliates (this may be a primary goal if your business is largely affiliate based) I consider these goals secondary because if this was ALL that your site did, then you’re probably missing the real potential of a company website.

Conversion Aids Site Development and ManagementDeciding that you want/need a conversion web site is actually a tremendously empowering moment. For example, your new goals can actually help you to determine what should or shouldn’t be included on your site (removing much of the politics of website development). In a sense you build your site backwards – start with your site goals and then flesh out the structure and content from there. As you use your goals document as a set of criteria for determining site content, there’s much less room for disagreement.

Secondly, having specific web conversion goals allows you to measure the effectiveness of your site after it’s completed and live. That’s key because if you can’t measure web site performance, then improving it becomes much more problematic. So you’ll find that measurement and improvement are the keys to that ROI you’re looking for.
Tips for Improving Conversion RateHere are few tips to increase your conversion rate:

1. Give DirectionTo build interest in a product or service, consider structuring your website as a logical sequence of information, rather than a smorgasbord. The way to accomplish this is to reduce the number of links, and identify the best next click for each page. Then provide a specific link which is essentially a signpost pointing where you want your visitor to click once they've read the page they're currently on.

2. Trade Value for ValueFor lead generation sites, collecting visitors contact information in exchange for something is the desired outcome. The exchange should be high perceived value to the recipient, low cost to the provider, and have a low perception of commitment. Typical on-line exchanges of this sort include free-trials, product demos, and whitepapers. Be careful not to ask for too much information in the exchange (this raises the perceived commitment level). Ask only for information that's essential to you.

3. The Work’s Not OverOnce your web site is up and running, the work isn’t over! Pay careful attention to the results you're getting. Establish a baseline of results and then begin making changes to impact your conversion rate. Make sure you allow enough time for changes to show an impact, if your site gets only a few visitors, each test element might be in place for a month or even longer.
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Why Are Online Web Tutorials So Popular?

For those individuals who are not as Internet savvy as they would like to be, there are various ways to gain knowledge in the area of the World Wide Web. Although taking classes at a local school is a wonderful option for many people, there are many great reasons to use online web tutorials to help give individuals the knowledge that they need to adequately maneuver around the Internet with relative ease.

The first reason why individuals should consider signing up for online web tutorials is that there is a wealth of options to choose from in the way of these online courses. One can choose a course ranging anywhere from Internet 101 to a more advanced online web tutorial that can update established Internet users with new and improved Internet options. The wide array of online web tutorials provides individuals with so many options to choose from in the way of online classes relating to Internet use.

Another reason why individuals interested in learning more about the Internet should choose online web tutorials to address this matter is that it is an extremely convenient way to learn about the Internet. One who wishes to take classes on the Internet can do so online in the comfort of their own home without having to commute to a community college or sit in traffic along the way to an establishment of that type. Also, online web tutorials are convenient as they allow the individual to learn about the World Wide Web on their own time and the student does not have to report to class on a specific day at a certain time. The convenience feature which one will see by signing up for an online web tutorial is priceless.

Individuals who would like to learn more about the Internet and are considering signing up for an online web tutorial should know that this route is also much more cost efficient than a physical classroom tutorial would be. Since the individual is taking part in the web tutorial online, they would not have to worry about paying for books or classroom time as they would in an informational web class in a classroom setting. One will have to pay some amount in order to take a web tutorial online however it will be inexpensive in comparison to the price they most likely would have had to pay if they had taken the class at a college.

One who takes advantage of the online web tutorials will see that there are a wide array of options available to them in the way of online courses, they are extremely convenient and are much more cost efficient than courses at a college would be. It is easy to see why online web tutorials are so popular and continue to increase in popularity each and every day.

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Why You Should Avoid Developing A Website In Flash

If you know anything about website design, or anything about the Internet in general, then you have probably heard of flash. There are actually lots of websites and advertisements online that utilize flash and some web designers are claiming that Flash is the future of the Internet and web design. However, currently there are more reasons to avoid developing a website in flash than for doing so. Not that flash is not cool and able to attract attention, it is just that at this point in time the technology is not so advanced that it ready for full web design implementation.

One of the main reasons why Flash is not the best thing to include in your website design is because it really slows down your site. When an individual types in your web address and points the browser to your site then when they arrive they will be waiting a significant amount of time for the site to open. The truth of the matter is that nobody cares so much about your flash design that they are going to sit around and wait for your site to download the information in order to open it. So, when you use flash design you might have a “better” looking site, but you also can expect to lose a lot of traffic because people just don’t sit around and wait.

Another reason to avoid flash design is because it can be distracting. Flash is always moving, allowing movie like technology for your website. This results in the Flash distracting web visitors from your site because they are focused on the flashiness of Flash. For many websites plain and simple graphics are more important and will retain visitors better.

Of course, when you use Flash you might think your site looks better, and it might. However, you really need to think to yourself what is more important, a site that looks great but that nobody opens because it takes too long or a site that looks pretty good and opens immediately? More than likely you will respond that the site that opens immediately allowing all visitors in is the best option because the more visitors you have means the more money your site will generate.

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The internet has truly redefined how we do business both as a sales channel and a marketing channel.

The internet has truly redefined how we do business both as a sales channel and a marketing channel. It has also redefined how we collect information on our customer. We’ve taken CRM to a new level eCRM.

We’ve been told for decades that knowledge is power but only in recent years has it been so easy to access that knowledge. That means you can use your CRM system to learn how your customer shops and their behavior.

The way we shop has changed dramatically which also affects the type of CRM system a company needs to incorporate. With the internet there is a great deal of purchasing occurring online. But a recent survey on customer service online showed that businesses are failing miserably.

Many sites don’t even display a phone number for customers to contact them and as many as 75% have poor customer records causing customers to get a real run around. Even when you manage to find a phone number to call you can spend an hour on the telephone trying to explain to the rep about your problem on the website.Much of this customer frustration and disassociation between website sales and store sales is a result of business failing to implement the same type of CRM system on their websites as they do with their brick and mortar stores. As a result there is no connection between the CRM system and the customer.

A smart website owner will incorporate their company CRM system because there is a lot of valuable and useful information which could be used by the company. Electronic customer relationship management or eCRM is the latest approach to integrating customer information online with customer information offline. And the cost is very affordable even for small to medium size businesses. It’s the key to meeting customer expectations in today’s market.

eCRM serves the same purpose online as CRM does for your brick and mortar business. You will begin to understand who your customers are and what it is they want. The challenge is merging data from so many sources into a useful format that can provide the best customer service and also provide the company with valuable information.

eCRM provides a contact point that remembers who your customers are and provides that personal touch. Their likes and dislikes are available, their purchase history, credit status, as well as all their history with the company is now able to integrate with the online customer. It allows for instant interaction between consumer and system. It also allows for automated emails, instant messages, voice mail, and live help. It’s a powerful tool that should not be ignored. eCRM allows your company marketing department to first identify and then target your customer. You will be able to set goals, objectives, improve sales, manage sales, manage customer data, create and manage marketing campaigns, create instant accounting records, and a host of other thing.

Basically expect the same performance from your eCRM system as you do from your CRM system. Thanks to the internet markets are more competitive than ever so it’s important you keep your edge and a quality eCRM system is a great way to do just that.

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Your Website As A Virtual Office

The online business is on an all time high. Millions and millions of people are venturing in online businesses and as expected, they would try to outdo each other. Competition is so stiff that businesses have tried to do all tricks in the book just to be able to stand out from the rest. Massive advertising campaigns were launched with the purpose of luring potential customers. Giving coupons and promotional items are just two of the several tricks employed by business to promote the company. Of course these are effective ways to gain traffic that could be converted into potential customers but an equally important factor vital to the success of any online business is a good website.

A good website serves as the virtual office of an online business and as such should be able to present a good impression to the potential customer. Just like any other office, it should be “uncluttered”, clean and pleasant to the eye. With just a single click, it should be able to provide the visitor or customer with the vital information he or she is seeking for. And this is possible by creating a website free from excessive trimmings, from unnecessary graphics and animations.

Slow loading sites due to heavy graphics are comparable to an unattended store where customers are waiting in line to be served. There’s a great probability that customers would transfer to other stores rather than cool their heels waiting. This would mean losses in terms of sales. Just like an office space, the interiors should be pleasant and cool to the eyes. This could be achieved by using complementary colors and decorations. This is also true in a website; the background should be lighter to give emphasis to the darker text. This way, the site is made more reader friendly. Nothing is more distracting than a website with glaring colors, with jumping animations and with bouncing banners. These are sure customer turn-offs.

Serving as an online store, the website should be able to provide unobstructed view of the merchandise offered. Using the simple Times New Roman and Arial for the text is most advisable as well as using bold letters and underlining words to give emphasis to key points. This would surely draw the attention of readers.

An office or a place of business will reflect the personality of the company-meaning a beautifully kept office with carefully tended grounds would mean that owners are serious with the business and that they are ready to give the optimum service to customers. The same is true with an online business. A website that is visually appealing to the visitors would draw more traffic thus increasing the chances of attracting customers. This would also mean that the webmaster is serious with his business and have taken great pains to ensure that the site have a professional look. Moreover this would mean that the website owner have used programs that made the creation of the website faster and easier. Attracting visitors is easy with professional looking websites and shopping would be a pleasure because of the security it provides to the customers.

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Your Website Really Needs a Physical Address

I see it happening all the time websites with no physical mailing address. It's as if they don't exist anywhere but in the scary world of cyberspace. I say scary because that's exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don't see a physical address, they get scared, and very likely abandon the purchase. And don't think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your 'Contact Us' page and/or website order form. However, if you're a website owner that operates from your home, don't go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration quantity of mail received, length of time at location, convenience, and of course, cost.

The good news is that you have several options that are available to you:

Using your home address: Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice – and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you'd like it to be.

Then there's the fact the all of your customers can easily find out where you live. Not that you're hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don't mind "stopping by" to ask a few questions!

Using a Mailing Services: The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding: Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a "big time" city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback - you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box: The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!
In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company's needs best – everyone is different. The important thing is to give your customers a place to send physical mail.

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Work Your Network - Are you finding that your networking efforts are wearing you out!

If you’re networking with strangers, you’re wasting your time. A consultant friend of mine recently complained, “I’m doing 2-3 networking events a week – and I’m worn out.” When I asked why she felt networking was important, she replied, “One of my marketing goals is to do at least 1 networking event a week.” (I pointed out that she just admitted to doing 2-3 a week – and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But there’s much more to the great American business myth of networking.

Myth 1: The more you network, the more effective your networking activities become.

Truth 1: It’s much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups. Depth beats breadth every time.

I then asked her how networking was working for her. She said, “I don’t think I have gotten a shred of business out of it in the last six months.” Her rationale for doing networking: “Everybody knows that you build a business by networking!” Does this make any sense? Or worse, does it sound familiar?

See if this networking scenario has happened to you:

You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance. After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.

Myth 2: The cocktails and miniature wiener circuit is the way to network to success

Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, “It simply ain’t gonna happen that way.”

Here’s why you’re not going to meet your business soul mate at a networking event:

1) You aren’t going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.

2) Businesses are built on relationships and not “30-second commercials,” no matter how effective and intriguing.

3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.

4) Networking with strangers is not targeted or specific and in fact is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool there is.
So am I saying that networking is a waste of time? Absolutely not. What I’m saying is you need to start networking smarter.

Here are a few thoughts to jog your noggin:

* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to make them a friend. The rest will follow naturally.

* If you’re going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.

* Ask every happy customer you have (they’re all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name. (“Hi I’m Fred and Ginger said I should call you. Isn’t Ginger great?”) You already have one thing in common – Ginger!

* Create a network “hit list” of the exact kind of businesses you want to network with – maybe you sell software and you want to meet IT managers at medium-size companies. Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people – or others who can refer you to those people.

* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic... the list is endless. Establish relationships with people in your group. Perhaps you’re a Moose and a realtor. A Moose, as it turns out, wants to by a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming. Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?

* If you do go to a “mixer” go with a targeted goal in mind. For example, your goal might be “to meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee or badminton.” A traditional “networking event” now becomes simply the first phase of your targeted plan for global domination, and not an end in itself.
Here’s a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.

So get out there and network – but make it worth your investment of time and energy by networking smart. As your mother always said, “Don’t network with strangers.”

The Benefits of Network Appliance Training Programs

Network Appliance Inc. (NetApp) is one of the world leaders in unified storage solutions. Network Appliance storage solutions account for a wide range of specific hardware, software and services, offering advanced storage management for various network environments. For the advantages it offers, lots of people these days dream to have a Network Appliance certification (NAC). NetApp certifications are highly recognized worldwide, as they facilitate the acceptance in a wide range of IT environments.

NetApp solutions and tools administration graduates can easily build a solid, lucrative IT career virtually anywhere in the world. Attracted by the benefits of NetApp certifications, lots of IT aspirants dedicate their time to expanding their area of knowledge on NetApp solutions and tools, hoping to obtain a certificate in the field as soon as possible. However, it is important to note that hard-work doesn’t always improve your prospects of becoming a NetApp graduate!

In order to improve your chances of achieving your goals, you should consider replacing self-study oriented materials with appropriate Network Appliance training programs. Trainer-oriented Network Appliance training programs are by far the best means to quickly assimilate the knowledge and the skills required for becoming a NetApp graduate!

Conducted upon a set of active-learning techniques, trainer-oriented Network Appliance training programs involve a higher degree of comprehension, feature that renders them far superior to self-study oriented programs!

A complete, well-structured and comprehensive NetApp training program allows trainees to quickly familiarize with the NetApp curriculum, guaranteeing students that they will be able to pass their future exams. Over the entire course of the training program, the trainees are encouraged to interact with their trainers and the other attending students, allowing them to exchange opinions and ideas regarding various topics of the NetApp curriculum. NetApp training programs are taught by the best professionals in the field, who provide students with feed-back over the entire duration of the program. Structured in various sets of seminaries, laboratories and courses, NetApp training programs allows the attending students to develop all the skills and abilities required in their future careers. Professional Network Appliance training programs guarantee graduates acceptance in the best IT companies in the world!

In present, the most requested certifications are NACA (NetApp Certified Storage Associate), NACP (NetApp Certified Storage Professional), NACE (NetApp Certified Expert), NAC-NA (NetApp Certified NetCache Administrator) and NAC-NIE (NetApp Certified NetCache Implementation Engineers). You can obtain these much desired certifications in no time by attending to a professional, reliable NetApp Storage training program (NAS).

Considering the fact that there are many websites out there that offer you the opportunity to participate in NetApp Storage training programs, the only issue is to choose the right one! In order to obtain the best results, it is advised to participate in NetApp Storage training programs that provide students with official NetApp curriculum-based study materials. In addition, don’t be lured by the idea that websites who charge the most are better than others! You should spend some time in comparing the costs and the credentials of such websites before choosing to participate in a NetApp Storage training program.

Google News - Just another article announcer?

In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?

* Google News World: http://news.google.com
* Google News Canada: http://news.google.ca
* Google News UK: http://news.google.co.uk

I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.

How does Google News select it's content?

Right now, it seems that "news centers" & "press release companies" related to your field online are profiting from these search results. When you think about it, wouldn't a press release be a form of news anyways? Possibly...
If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it's possible that Google's news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.

It may be in Google's best interest to assemble a team of experts in different fields to accept articles/news submissions in order to keep the news source within the Google kingdom.

There is Only A Fraction of Results Showing:

While searching through the GN section, you will also notice a relatively small portion of actual search results coming up. Only a fraction of a percentage of results get listed within the GN search results compared to the same results within the regular search results found on Google's main page.

Only the sections on the left deliver actual real-time news. These are: Top Stories World Business Sci/Tech Sports Entertainment Health. These links provide real-time results delivered from credible news sources online.

Google News Alerts - Ezine anyone?

When you think about it, you are giving Google your email address to get related articles to the search term delivered to your inbox, how does this differ from any other regular newsletter? Are we going to start seeing Google Adwords within the news alerts? Will they consider giving large corporations the opportunity to advertise within their email alerts as a one time mailing! I hope not.

More and more we are seeing less of the Google we once knew and have come to love (A search bar with some great results). Since Google's IPO, the development team at GG are starting to launch applications online that are starting to resemble what we now know as the great Yahoo Portal.

Will there be any difference? Probably not.

One Great Point About Google News:

They have given you the ability to customize your page to show whatever news topics you want. Simply look at the right side for a button that says "Customize this page New!". Once you click on this link a drop down box shows you all the main topics you have listed within your page. Simply click on the topic you wish to customize or remove. The best part of it all is that you can click on "Add a custom section" and simply search for the topic you wish to have listed on your page.

All in all you can create an entire custom news page (author articles) that relate to your industry.

Before you think about submitting your site to a search engine, you need to be prepared.

Before you think about submitting your site to a search engine, you need to be prepared. Don’t think that because you have your domain name registered and a ‘under construction’ page up that you are ready.

Don’t even think about submitting your site to a single search engine until you are ready to receive guests or visitors. The worst thing in the world (I think so anyway) – is to follow a link to a website and only find a ‘under construction’ message or a front page with lots of links with ‘coming soon’ as a reward for my click.

Why did I come to your site? I want to either find out something interesting, look at something, download something or buy something – not to be told to come back later when you are ready – to tell the truth, I don’t think I would bother coming back. Even when you tell me to come back because I’ll remember and think “been there before, it was a waste of time, full of coming soon stuff”.

If you have a blog – don’t leave the messages saying ‘Just testing’ or ‘congratulations and welcome to your new blog’. Don’t even think about writing ‘Welcome to my blog, over the next coming few days I will be…’ Just remember, the internet has no concept of time, but humans do. If I come to your site and find a ‘Welcome to my blog…’ post with lots of promises, but you don’t deliver, why should I trust you with my time? My money? My business? The truth of the matter is, I won’t.

I’m not going to go through a whole list of things that tend to put visitors off staying on a site – but here are a few of them:

Broken links (always check your links before you upload to a site)Awful color schemes (Yellow and Red? – Try pastel colors)Tiny fonts – I like to be able to read without pushing my nose to the monitor.

Difficult navigation – I want consistency and clearly labelled links

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Google To Remove All Search Engine Queries After Two Year Period

In the wake of growing concerns about Internet security, Google announced recently that they will be implementing a new policy of data retention, which will involve the deletion of all search engine queries after a period of 18 to 24 months.

Google is the first major search engine to set such a time limit for information retention, and has pledged to begin this process. Search Engine query information can reveal much about an individual user, based on the number of queries about certain topics, which has recently sparked criticism of Googles previous policy of keeping these logs of information for an indefinite period.

In a statement released by the leading search engine, spokespersons for Google responded to this radical new policy change by explaining that it is in response to feedback form both privacy groups and government agencies, and that the new policy will provide better privacy protection for it’s users. The amount of time that queries will be kept before deletion, they explain, is the time period required by many foreign laws which state that user information must be kept for up to two years in the event that it is needed for any legal and or court proceedings.

Per this new policy of the deletion of search engine queries, Google will erase eight of the bits that form a user’s Internet Protocol, or IP address, which is identifies the computer used in a search engine query. Google also has plans to make cookies, the small files that track user visits to certain websites, anonymous under the new policy. This amount of information kept, says the company, will help to improve services and aid in the detection of fraud, and will be used for no other purposes.

Retention of these search engine query records has been a much discussed and debated issue since the demand of the Justice Department that several websites turn over their query data. Yahoo Inc, AOL Time Warner, and Microsoft Corp complied with this demand, turning over the information, to the dismay of many Privacy Advocacy groups.

Google however fought this request in court and was allowed to provide a reduced amount of this user information.
Under this new policy, the disclosure of such information to any party becomes a non issue, since, in the words of Kurt Opsahl, attorney for the digital rights group, the Electronic Frontier Foundation you can’t disclose what you don’t have.
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Dealing With Public Service Ads On Your Website

Many of us start out with websites that we want to generate some income with, so we think that Google is the one and only solution to our desire or even our need to earn some extra money. And, it’s fair to say that a lot of money can be made with the use of Google ads on one’s website, but only if they work correctly.

Money is made on these ads when relevant ads are posted on our website so that visitors can click on them and we can be compensated for every click! Unfortunately, a good deal of the time one will visit their website only to find that public service ads have been placed on their website by Google, and these ads don’t pay at all when your visitors click on them.

You can report the fact that you have had a lot of public service ads on your website to Google, but generally there is not much that Google can do about it. The public service ads are placed on your website when relevant or targeted ads are unavailable, or when Google is simply unable to obtain information from the page to display relevant ads. This can be frustrating when for one reason or another ads that pay are not posted on your website continually. The reason that this is so frustrating is that you have only aligned yourself with Google AdSense to make some cash on your website, even if you are not profiting from it in any other manner.

Luckily, if you are tired of seeing public service ads on your website you CAN do something about it. You don’t have to sit by and wait for Google to decide that you are worthy of those ads that pay. You can visit a website such as ImtiazTips. which will show you how to monetize public service ads and even alternate the ads shown when Google AdSense, or Chitika, and other content advertising networks cannot accommodate your needs with targeted ads on your webpage. This awesome website can help you out when you load all of your affiliate or other ads into DefaultAds when it quickly generates a link to include in your Google AdSense alternate ad URL.

This system will allow you to make money when you typically wouldn’t be making any at all! The best thing about this system is that it is totally risk free. You don’t have to worry about the content that will be shown as DefaultAds will only show their ads one out of every 100 impressions and they will be the same size, quality, and will even target the same category that you would target with the Google ads.

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Easy and free unlimited file hosting service

Maintaining and running a business takes a lot of effort and in today's competitive world, if one does not have an online presence this becomes very difficult. In order to get a website created and functioning, the owner of the business needs to invest a lot of money and time. Everything from hosting the site, to domain name costs money. But for people who are looking for free file hosting, there are many options available today. There are sites which are into offering of free storage space that will help in hosting video or music files of any size and format, mp3 or otherwise. Free web storage services are very interesting, it means the user does not have to worry about carrying the files, uploaded software on them, as everything is uploaded and can be downloaded from the web space itself.
Since the uploaded mp3 files, and video hosting files are accessible form everywhere, and that too at any time. This works very well for music file hosting and for data backup as well. Apart from the usual word, music and video files, people can even upload softwares, Adobe PDF formatted files and carry out free software hosting too. Hosting a file means having a space to put your files in, and making it visible to all who access the sit. Almost all the free file hosting services offer unlimited uploads and downloads facility as well. They do however have a policy that says files that have been hosted but not been accessed for over a month or two will get deleted. This again is not followed by all, but most leading hosting sites follow this pattern. This is just to make sure junk files are not taking up space that can be used for other purposes.

The mp3, video and flash files uploaded could be up to 100mb in size, which means even the largest file can be accommodated. They also allow fast web hosting thanks to the bandwidth allotted to the sites, through which the users can access and download the files in no time. For people who are not very comfortable with the computer, they can get a professional or someone they know to do free upload files and store all their movies and images on the web.
Earlier, people used to go in search of Floppy disks and CD's to store their favorite songs and movies, but today thanks to such free hosting facilities, life has become far easier. A person just needs to either remember the site's address or have it mailed to their own account and can access the data from anywhere in the world. They can simultaneously upload multiple files, which means they save time on upload and download. These also give them the flexibility to multi- task and complete numerous tasks within the shortest period of time. Thus, the free and unlimited web hosting services helps out not only businesses but also individuals who have tones of data and other files.

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Benefit of Expired Domains

When you are creating a business or new website on the internet, as you probably know you will need a domain name. This of course is the obvious for any internet business, without a domain name you will not have a website, end of story. Now if you are new to the internet business world (where have you been?) you may not realize the importance of SEO tactics. SEO tactics, if done correctly, are designed to give you an advantage within the search engine ranks. Of course, you may be sitting there wondering, “What in the world are you talking about”.

Well, this all leads to the title of the article and will answer the question what is the “Benefit of Expired Domains”. You see when an domain has been in use by another person and this person allows the domain to expire without renewing, the domain name is placed back into the pool of “domains for sale”. This is where the benefits begin to show, just like a new domain name, the expired domain name is available to anyone who wishes to purchase it. What is the difference between a new and expired domain name? Simple, the expired domain name has already been in use. This means that the previous own has likely invested a great deal of effort and time, not to mention money into the promotion of that domain name.

Furthermore, this means that the expired domain is likely all over the internet, with a multitude of back links. Think about it, taking possession of an expired domain name means less work for you and more time for other, more important issues. You will have the opportunity to take advantage of the work that someone else has already performed. The expired domain could already be listed with many search engines, forums, directories, and a wide variety of other websites that have this link already on them.

What does this mean?

Because the previous owner already did most of the legwork, it leaves less for you to do. The traffic specific to that expired domain now becomes your traffic, which leads to your sales, and ultimately your revenue. All of this because someone else was kind enough to do the work for you already and let the domain name expire.

Now surely you would know by now, that if you were to purchase a brand new domain name, you would have to do all the advertising, promotion, SEO work, submission to search engines, forums, and directories yourself. That is a lot of time, effort, and money spent on your part and trust when we say it takes a lot of all of the above to make a new domain work. It makes sense to take advantage of an expired domain does it not? We think so, you should find the expired domain of your choice today and begin taking full advantage of the legwork that has already been done for you and use it for your website.

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PPC advertising is almost a laser-sharp way of focusing on your target audience.

Offline advertising is growing by 7% per year, while internet advertising is speeding ahead with a 32% annual growth rate. Traditional media is losing its market share as companies increasingly move their ads to the online media, specifically in the paid search arena.

Some time ago, Ford Motor Company moved 10% of its budget away from radio/TV to web advertising.Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers! Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.

The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising.

What is a PPC Ad : Pay per click campaigns (PPC) are defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who are actively seeking your product/services. No matter what your budget is, you only need to pay for the customers who click your link. PPC campaigns are suitable for all types of businesses.

Major PPC campaigns: There are two major pay per click campaigns: Google AdWords, owned by Google and Yahoo! Search Marketing, which is Yahoo's PPC service. Pay per click advertising is growing at a very fast pace. According to Forbes, by 2008, companies will spend $8 billion a year on PPC advertising. As a result, PPC is going to be more expensive and competitive in the future, which means campaigns will have to be even more professionally managed to ensure the best return on investment.

Advantages of PPC advertising over other ad media.

PPC reaches its target market at a fast rate as compared to other online and offline advertisements. You can have an ad up and running in less than an hour.

Pay Per Click advertising generates more qualified leads as compared to other advertising media, as it targets customers who are actively seeking out your products/services. Track the lead conversion: You can track the lead conversion of a PPC campaign very easily.

Writing and designing attractive compelling landing pages - a task cut out for expert ad copy writers and web designers because this is the make-or-break page that the visitor comes to. If your ad copy can win their interest, you have a good chance of converting the sales lead.Effective PPC campaigns require a lot of market research, keyword research, competition analysis as well as proper campaign management and monitoring. If you educate yourself and have enough time to focus on your campaigns there is no reason why you should not be able to achieve good results. Without the due focus, you can erode your budget in no time.If you’d prefer to outsource your PPC campaign management to a specialist to benefit from their expertise, make sure the pay per click company has the skills and experience to effectively manage your PPC campaign.

Check out their processes, find out how they plan to manage your PPC advertising campaign step-by-step, and make sure they have a proven record of high conversion rates. For example, CleverClicks is a professional Australian search engine marketing company which provides a detailed step by step process of PPC campaign management. Whether you decide to outsource or not, with the right focus, PPC can bring phenomenal results to your company.

Pay Per Play, Will you miss the boat?

The Pay Per Play opportunity is a great way for webmasters to earn money. People call it Pay Per Play because website ownersget paid when an audio advertisement gets played on their website. I like the idea of the Pay Per Play program because it's gearedtowards playing contextual or relevant ads based on what a website is all about. So if I have a sports related website then allof the ads played on my website will be sports related and the best part about the Pay Per Play opportunity is that no clicks are involved to make money.

The idea came from when Google started allowing webmasters to place contextual advertisements on their websites to earnmoney. This form of advertising has paid off for the publishers and has made webmasters very wealthy since its launch. Alot of people are expecting the Pay Per Play revolution to be just as successful as Adsense. I personally believe that Pay Per Playwill be successful but requires alot of people who do run across these kind of advertisement some time to get used to becauseinternet surfers are not used to hearing audio play from webpages to often unless they are on sites like YouTube.

The launch for Pay Per Play will begin February 1, 2008 and has already over 60,000 advertisers lined up to promote their productson relevant websites across the world wide web and have over 25,000 members ready to let the pay per play ads play audio on their websites that make them money. Could Pay Per Play be the biggest form of advertisement since the release of Adsense as far as the internet is concerned? I don't know but sure don't won't be left out in the cold if this is the next BIG thing that's hits the net and makewebmasters wealthy. Pay Per Play has announced that they will be shutting the doors to their program soon to all outsiders.

So my advice to you is if you want to know more about this once in a life-time Pay Per Play opportunity then visit http://imtiaztips.blogspot.com that's if the doors aren't shut already.

Who knows, maybe Pay Per Play might flop and be the biggest hype of the year. However, I rather be a person who joins the Pay Per Play revolution and have the Pay Per Play program flop than a person who doesn't have access to the program and watch webmaster make a lucrative income from the sidelines.

Broken Links Are Bad News For Webmasters

A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online. There are a whole new set of responsibilities and functions that a website owner has to assume in order to make sure that his website continuously works perfectly and is able to fulfill its intended functions. Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines and actively looking for reciprocal links in order to raise the ranking in search engines.

One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not so good perceptions and negative effects arise from having a site that is riddled with broken links.

In fact, broken links are plaguing so many websites that it is being considered as a serious problem on the web. Many reasons can be cited for the spread of broken hyperlinks, the general causes of broken links include: Websites not being maintained with the appropriate degree of dedication, the architecture of the website and how information is placed within the site constantly changes, and the large incidence of websites that are closing down.

Hyperlinks are a very important component of websites because it aids in the navigation around the webpages and points to directions outside of the site. A website without links is like a ton of documents that are piled one on top of the other with no rhyme or reason and no intelligent way for you to get to the information that you need.

Link management is a very important and absolutely essential part of maintaining a website. As previously mentioned, broken links bring with it very negative perceptions about the website and these can have very detrimental effects on the traffic generated by the website.

From a technical perspective, broken links can stop search engine robots dead in its tracks, effectively preventing it from completely mapping out a website for submission to search engines. In addition, a website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is unprofessional and that the website owner or owners have a dubious reputation – very costly image problems that are hard to change once it is established. Moreover, visitors who encounter many difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing prospective clients. They will be turned off because they won’t get the page that they are looking for, thinking that it is not really in the site when in reality the page is there only that an error in coding made the page inaccessible.

With internet users becoming more and more sophisticated as time goes by, it will take website owners more effort to entice these users to visit their websites and broken hyperlinks will not help this very difficult process in any way.
Website owners and webmasters should be very aware of the bad effects of having broken links in their websites. They should diligently weed out and fix any broken links. Fortunately, there are now a growing number of handy utilities that can help webmasters located broken links. With these utilities, managing a website becomes relatively easier.

For example, xml-sitemaps.com has programmed a standalone script that will not only create sitemaps but also looks for broken links in a website and then informs webmasters or website owners what links they are and to which pages the links are associated with. This automation of the task of checking broken links is a great time saver for webmasters and website owners.

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What Is Organic SEO? (A Guide To Organic SEO And Its Benefits)

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages.

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders - Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

Optimizing For Search Engines – Optimizing For Visitors Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

Basic Components Of SEO - The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.

The Benefits Of SEO - SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.

Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

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Writing a good headline for your advertisement

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.

The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold ’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

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New Google Display url transition your ads

Google has announced some Adwords display url enforcement policies that could affect your campaigns. Most notably, Google wants your display url to be exactly the same as your destination url. You can not have two different display urls that lead to the same destination url. Basically they want to make sure that your when your visitor clicks on your ad that they land on the same root domain that was in the display url. Not really a major change, they are saying they really want you to abide by these rules now, and that you have until April 1st to make any changes necessary to keep your campaigns running above board.

If you are violating the new enforcement, you need to transition your ads carefully, so there is not a major impact to your quality score. Changing the display urls on your current ads will have an immediate impact on your quality score for those ads. When you change the display url, the ad will in effect become a new ad, and your quality score for the old ad copy will be reduced, giving you a new quality score. So what you should do is create ad clones of your old ads with a new rule compliant display url, while letting the old ads run. This will allow the new ads to get an ad history before you need to rely on them. Then when you have sufficient ad history, and the quality score is good, pause your old ads that are violating the rules. By the time April 1st rolls around, you should have everything under control. You can also just change your current ads if they aren't that important or not running much volume, and they should adopt their old quality score in a relatively short period of time.

You shouldn't be scared of changing your ad copy because you fear losing quality score. Changing your ad copy can result in improving the quality score of your keywords in the long term which should lower your bids and increase your profit margins. Considering that a keywords quality score is affected by the average history of all ads related to it, you can really help your bids by improving your ad copy. However, if you feel that your copy is at or near perfection, changing it may not be necessary, and the short term quality score effects could lead to higher cpc and/or ad placement changes. Most of the time, you want to make changes to copy in the beginning of a campaign and let the ad have time to gather history. If your campaign is not doing well, there are many factors besides the copy that are probably affecting its efficacy.

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Just One Click Away - Advertise your web site with pay-per click

A thriving way to help optimize your online image is to consider using the pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every minute of the day, which means advertising your website with pay-per-click will greatly increase the advertising of your website.

By advertising your website with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is surely going to be seen. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, and the ability to research and compare data to see what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first, using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

Advantages of Promotional products at sports events

Sports crowd comprises captive and fanatic audience. Audiences that feel happy utilizing free sample they receive. Especially the promotional products that are imprinted with their favorite sports logo works best. Promotional products have been identified as an essential and effective part of marketing products. They are actually a proven and effective way to market your company at sports events. There are thousands of promotional products exists that work well with sports events, so choose one that is ideal for your company. A chief advantage of using promotional products is to improve your marketing strategy. These promotional items are often used practically and consequently your image gets repeated exposure. There are many advantages to using such promotional products as a part of advertising at sports events.

There are two basic features of any business that business owners have to concentrate on: First is to get customers and second is to retain that customers. Here promotional products are way of advertising your products to new and existing customers for repeated business. There are lots of promotional products available for advertising; business owner must look at the budget to determine how many people would be exposed to the brand with the budget. Even you will come across different types of items for promotional process. These products are especially designed to get your name and your locations noticed among the sports crowd. Apart from distributing items, you can also go with signs and banners to expose your name and brand to the public.

You can select from a wide range of knit shirts, t-shirts, baseball caps or visors with your company logo imprinted on it. Making use of such products as thank you gifts works best to keep your name on customers mind and it as well encourages a sense of loyalty. It as well attracts the brand new crowd and keep existing customer. Other way could be to get creative by using signs, vehicle wraps, balloons, and other clothing to get your message out there to the public. It is a real cost effective way to advertise and has various advantages too. You should not forget that all of these items should bear your corporate logo or brand name, so even when the public tee off, they would be thinking of you and thanking you for the amazing products you’ve given them.

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Advertising Door Hanger Can Help New Business Down The Street

Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you're the .

Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It's basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That's not hard to understand door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on "do not disturb" signs in hotels.

Related terms include jlm advertising, billboard advertising best cities, door hanger advertising, stainless steel back splash, and reagon outdoor advertising. terms door hanger advertising, jlm advertising, reagon outdoor advertising, billboard advertising best cities, and stainless steel back splash. Other realted phrases are jlm advertising, reagon outdoor advertising, stainless steel back splash, billboard advertising best cities, and door hanger advertising.

Other related phrases are billboard advertising best cities, reagon outdoor advertising, door hanger advertising, jlm advertising, and stainless steel back splash. Other related terms are jlm advertising, reagon outdoor advertising, door hanger advertising, stainless steel back splash, and billboard advertising best cities.

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How to Earn More From Your Infoproduct Business

What is the best way to build an infoproduct business or expand an already successful one?

Create a physical product:

The hottest selling items on the Internet today are infoproducts. Ebooks, software, how-to courses, ezines, newsletters, self-improvement guides and an endless number of digital products are in demand on every conceivable topic. And with customers’ ability to instantly download their purchases, producing and selling a quality infoproduct can be your road to success.

Although the beauty of infoproducts is the ability to instantly download, the best way to increase your profits for the same product is to burn it onto a CD and include a printed companion manual. Selling a kit that might also include an audio CD and some kind of bonus materials has several advantages.

You can charge more for a physical product. Customers are willing to pay more for something they can have in hand and keep on the shelf or at their disposal on their desk. An accompanying manual or any other printed material is great for reading on the train home from work. And who hasn’t experienced the anticipation of the package delivery man at your door.

Another great benefit is that your affiliates now can earn larger commissions. There’s no better way to attract more affiliates and encourage your existing affiliate base.

But what about all the storage, packaging and shipping? Won’t that take a lot of time?

Yes, if you did it yourself. But that’s not necessary. This is where the whole concept comes together.

Since your goal is to build your business, not to take orders, burn CDs, print booklets, and get them to the post office, you can farm out all the work to allow you to concentrate on marketing and producing more and better products. Naturally it will cost money to have a third party do the work, but, again, the time you save can be better used to build your business.

There are many resources available to help you:

Manuals and booklets:

Printindustry.com is a website run by a group of professional printers set up to connect a print buyer with printing companies. When you submit your print request, let’s say 500 copies of a 40-page booklet, it is emailed to all the member printing companies that specialize in that type of printing. They then respond directly to you with price quotes. This can save you huge amounts of time from shopping different sites for competitive quotes.

CDs and DVDs:

Do a search for “CD replication,” and you will find many sites that will replicate CDs and DVDs for very competitive prices. For example, nationwidecd.com and tripledisc.com, to name just two, can supply a CD in a paper sleeve for under a dollar each.

For a little extra they will supply a jewel case with inserts in black& white or color, card board or vinyl sleeves, and any kind of labels. Nationwidecd also does some printing, so you might find other sites that also do both.

Fulfillment:

A fulfillment company warehouses your CDs, DVDs, manuals and booklets, puts them together and ships the orders. These companies handle every step from processing credit card payments to returns.

Fullfilmentadvisor.com is a good site to visit for resources on every aspect of fulfillment.

Here you’ll find detailed articles on exactly how fulfillment companies work, how to choose a fulfillment house, problems to expect, costs, and more. There are also hundreds of links to companies that perform every type of fulfillment service.

Your role as a business owner is to provide the best product you can to your customers. Creating a physical package in addition to your digital product, and farming out the order processing and fulfillment, will allow you more time to focus on building your business and increasing your profits.

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